Success
Story
Social Data
Social Intelligence – Making sense of Social Media Messages
Social Scoring – Analyze social profiles and organize it in your own
unique way to you can act on the information.
Social Marketing Management – Building your Brand through
interactions with customers, or in our case, students.
Analytics – Campaign and performance data with Industry benchmarks.
IT/Unix SEO /Web
Analytics
CORPORATE MKG /PR
ANAL
What are the Right Tools for a E2E Solution?
Hybrid Data
UV Data
Social Intelligence
Usable Information
Social
CRM
POS
Search
Offline
WOM
Businesses already have a lot of
data, they need understanding in
order to get the full value from it
– that is more frequently the case
than needing to master “Big
Data”.
1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
Structured Unstructured
1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
Log based Web
Analytics,
FeedBurner
Various Widget
Analytics Platforms
Various Chat Room
Analytics
Various Message
Board Analytics
Log based Web
Analytics,
FeedBurner
Various Video
Analytics Platforms
Various Photo
Sharing Analytics
Platforms Twitter Analytics and
Awe.sm
Web Analytics,
Google Analytics
Mobile – Flurry,
MixPanel, Adobe
SC
Cust
om
izati
on
Req
uir
ed
Tim
e Sp
ent
– D
ata
Cle
an
ing
Free or Low Cost
Up to 5K ~month
5K-20K ~month
Previous Business Investment/ Size
• The Data they can access and store
UNSTRUCTUED
DATA
• Problems platforms able to solve
PROBLEM DEFINATION • Workflow to
surface the right data
Surfacing Data
Social
CRM
POS
Search
Offline
WOM
Proximity Based Communications
3D Printing
Collaborative Consumption
Gesture Based Interfaces
Virtual Reality
Quantified Self
Quantified World
Digital Screen Experiences
Power Everywhere
x
x
x
x
x
Sop
his
tica
tion
Tim
e Sp
ent
Free or Low Cost
Up to 5K ~month
5K-20K ~month
Previous Business Investment/ Size
Source:
http://www.ebizq.net/blogs/integrationedge/201
1/11/your-social-media-initiative---running-blind-
without-integration.php
Problem:
None of
these
platforms
natively
interfaces
with each
other
Deciding what data to collect has become a major headache
Source: http://www.asterdata.com/blog/wp-
content/uploads/2012/04/social-media-graph.png
The biggest challenge is
“hooking up” these systems
so the information actually
makes sense to business
owners at an acceptable
price
Source: http://oursocialtimes.com/what-salesforce-
coms-acquisition-of-radian6-means-for-businesses/
Source:
http://i.i.com.com/cnwk.1d/i/t
im/2012/04/06/Brin_glasses_T
homas_Hawk_610x407.jpg
http://allthingsd.com/20130313
/google-glass-will-disrupt-
social-media-with-too-much-
data/
…existing social networks would need to rebuild
themselves from scratch in order to do this, since it’s
such a drastic change in how social information is
curated.
…The next generation of social networks will enable users to easily digest and access large amounts of
information. I say next generation, and not new iteration because ….
Consumer Research
Listening for Insights
Rich Categorization
NLP (machine learning)
Social Media Coverage
PR Monitoring & Support
Listening and Engagement
Traditional Media
Coverage*
Influencer Identification
Topic Categorization
Social Campaigns
Automating of the engagement
Workflow
Operational Metrics
Low-Latency
Care of Gary Angel – Semphonic.com
Source: Semphonic.com
Log based Web
Analytics,
FeedBurner
Various Widget
Analytics Platforms
Various Chat Room
Analytics
Various Message
Board Analytics
Log based Web
Analytics,
FeedBurner
Various Video
Analytics Platforms
Various Photo
Sharing Analytics
Platforms Twitter Analytics and
Awe.sm
Web Analytics,
Google Analytics
Mobile – Flurry,
MixPanel, Adobe
SC
Source: http://www.somemo.at/?p=1037
Caveat:
Changing
Tools
changes
The
Results
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
2/3 of the sales are coming from Internal and External Agencies
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
These could be the wrong reasons to use platforms in my opinion
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
Many vendors would like to sell their services to the top 6.6% of the customer base. But most people here at #measure13 want much less expensive solutions. Also, they don’t understand differences in offerings.
Depends on
your needs.
If you need
to spend a
few hours a
day to grasp
what is
being said –
Yes. Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html
Source: http://allinfographics.org/social-media-monitoring-tools-
facts-and-how-to-use/
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
The dissatisfaction or “look warm appreciation” of 66% is probably tied to purchasing services while not fully understanding their limitations or best uses of the platforms or the data they provide
Strategist
Writer
Analyst
Programmer
Graphic Designer
Caveat: this team
setup depends on
your company size
and goals
Goal(s): Audience:
Location: Timing :
Vehicle (how your going to do it): Venues (where your going to do it):
Message (Call(S) to Action):
Product / Service / Program
Metrics/KPI’s
among
through/ with
ask fans and customers to
Regarding our
Where Success will be judged by
Always Have a Plan
1. Perform a needs assessment to better understand your
marketing needs and budget.
2. Determine time and resources to devote to SMM and
Integration work and create a realistic plan to execute
it.
3. Find/Develop Goals/Strategies/Tactics/KPI’s that
describe business performance in terms of that data
your platforms can produce, or change the platforms.
4. Develop/Visualize a Story plan and be able to execute it.