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MARKETING YO
URSELF
SD
SU
– A
PR
I L 2
01
3
Presented by:
Teresa WarrenTW2 Marketing, Inc.
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MARKETING YOURSELF
Why market yourself?
And why start now?
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MARKETING AT SDSU
Your professors
Guest lecturers
Your fellow students
Alumni
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TOOLS TO USE NOW - LINKEDIN
Connect
Post
Read
Participate
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TOOLS TO USE NOW - PINTEREST
What to pin
Post and link your pins
Follow others
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TOOLS TO USE NOW - BLOG
Write about what you are learning
And projects you are doing
And articles you have read
And things that interest you
And…
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TOOLS TO USE NOW - TWITTER
Tweet your social media posts
Tweet about what you read
Use ‘#’ to get attention
Show your personality
Follow others
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TOOLS TO USE NOW – FACEBOOK(?)
Or not…
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TOOLS TO USE – WHAT ELSE?
Tumblr
Flickr
Other?
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JOIN AN ORGANIZATION(S)
Go to meetings and make contacts
Target specific people
Be active
Smaller groups = more targeted pool
Tap into groups’ social media
Student discounts!
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WHY NOW?!
Creating a body of work
Building a network
Demonstrating your skills
Setting yourself apart
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OTHER REAL WORLD SKILLS…
…You need to know!
MAC vs. PC
Outlook (with spell check)
Email etiquette
Excel
Microsoft Office – Word & PowerPoint
Adobe Acrobat
Photoshop
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GRADUATION
Don't say Goodbye!
Strategies for keeping in touch
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GOOD INVESTMENTS
Portfolio cover
Notebook
Wrist watch
Professional attire and accessories
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JOB HUNTING = MARKETING YOURSELF
Resume
One page or two?
Include links?
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JOB HUNTING – USE SOCIAL MEDIA
Use your contacts
Get the word out
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PERSONAL PR - NETWORKING
Attire & Manners & Confidence
Get out and get going
Research people that might be there that you want to meet
Psyching yourself up
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PERSONAL PR – NAME TAG
What should it say
Where do you wear it
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INTRODUCTIONS
Shake hands
Look directly into eyes
Clearly say your name
Ask the individual who they are/what they do (if they don’t ask you first!)
Be prepared to respond
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INTRODUCTIONS
Practice makes perfect!
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FOLLOWING UP
Write on business card
Add to Outlook (or other)
LinkedIn Connection
Send an email, or a handwritten note, or…?
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FOLLOWING UP II
Information meeting
Coffee or Lunch
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KEEPING IN TOUCH
Send information of interest
Check In
Introductions
Get Together
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PERSONAL PR
PR = Public Relations
Public = Those you want to be in front of
Visibility = Credibility
It’s about YOU, your skills, expertise and potential
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WHAT PERSONAL PR IS NOT…
Just getting your name in the papers
A replacement for being a good professional
Counter to your company’s branding and PR/media efforts
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PERSONAL PR - CAUTION!
Don’t work against corporate efforts
Don’t go around company policies and procedures
Always get the appropriate review/permission
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JOIN MORE ORGANIZATIONS
Join a cross section
Go to meetings and make contacts
Target specific people
Lead an effort or start a new one
Education
Philanthropic
Cross venture with 2 groups
Tap into groups’ social media
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ARTICLES
Organizations’ newsletters and opportunities
Mainstream media
Blogs
Have someone senior review
Recycle! (But be aware of copyrights)
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QUESTIONS? COMMENTS!
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CONTACT
Teresa Y. WarrenTW2 Marketing, Inc.
619-582-5750
@teresawarren
www.linkedin.com/in/teresawarren
www.facebook.com/tw2marketing