Download - Marketing with technology for contractors
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“Is social media marketing reallyworth your time and effort?”
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Is social media marketing really worth your time and effort?
Over 50% of the world’s population is under 30-years-old.
96% of them have joined a social network.
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Is social media marketing really worth your time and effort?
Years it took the following mediums to reach 50 million users:
• Radio (38 Years)• TV (13 Years)• Internet (4 Years)• iPod (3 Years)…
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Is social media marketing really worth your time and effort?
Years it took the following mediums to reach 50 million users:
Facebook added over 200 million users in less than a year
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Is social media marketing really worth your time and effort?
If Facebook were a country it would be the world’s 3rd largest.
Ranking ahead of the United States and only behind China and India.
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Is social media marketing really worth your time and effort?
In the time we’ve been talking, roughly 100 hours of video has been uploaded to YouTube.
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Is social media marketing really worth your time and effort?
YES
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Is social media marketing really worth your time and effort?
Reasons to get excited:
• Social media is becoming more sophisticated• Better choices for social media platforms• When done correctly, it’s cost-effective
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Is social media marketing really worth your time and effort?
Reasons to get excited:
• Very helpful for SEO• A way to directly reach people on the web • Opportunity to actively engage users
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Creating a Solid Social Media Plan
Using a Multi Platform Strategy
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Creating a Solid Social Media Plan Using a Multi Platform Strategy
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“If you don’t know where you’re going, any road will get you there.”
Lewis Carroll
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SOCIAL MEDIAA Blind Date
• Don’t just talk about yourself
• Relationships take time
• Don’t overdo it
• Don’t under do it
• Be yourself
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• 1 billion Facebook users and counting
• 42 million Facebook pages
• 23% of users log on 5 or more times per day
• 250 million photos are uploaded daily
• 77% of companies using Facebook have acquired customers from their page
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• Create a Branded Profile & Page Strategy
• Create and Update Timeline Design for Page
• Build a Facebook Content Plan and Schedule
• Track Facebook Insights
• Set up Ad Campaigns
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https://www.facebook.com/
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• The most responsive network on the planet
• 500 million users, 200 million active users
• 175 million tweets sent daily
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What are tweets?
• Short bursts of information – 140 characters
• Similar to Facebook – Info, Pics, Video
• Grouped and sorted by #hashtags
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• 56% of customer tweets are ignored daily • Twitter page = an interactive platform for your
company
• Interact and engage with others
• Keep at it – it takes time
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• Define your twitter brand and strategy
• Design and create a relevant and interesting profile
• Build a twitter communication schedule/track what gets results
• Share interesting content from others
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• Number 1 professional social network
• 200+ million users
• Options to endorse others
• 1 million+ groups
• 2.6 million company pages
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• Have personal page as well as a company page
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• Build up yourself, your profile and your personal knowledge
• Become an expert in your field– Others will recognize your expertise– Users will come to you for information
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Become an expert in your field:• Create your LinkedIn profile page strategy • Build a relevant keyword-targeted profile • Send out targeted invites to new connections• Connect with fans of your company• Seek out recommendations • Set up, join and participate in targeted and
relevant groups
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Answer relevant questions:
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YouTube
• The second largest search engine in the world
• 800 million unique visits per month – which is phenomenal
• First video in history to hit 1 billion views recently – Gangham Style
• We are definitely in the time of images and videos – tell your story
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YouTube
Take advantage of YouTube’s features:
• FREE
• Can distribute links
• Advanced features allow embedding
• Multi-platform / Multi-device
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YouTube
Tips to get started:
• Set up a keyword-targeted YouTube Channel and profile
• Subscribe to like-minded YouTube Channels
• Research what the hot topics are on YouTube in your market
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YouTube
Tips to get started:
• Find what your audience is interested in
• Create videos and SHARE THEM
• Distribute links everywhere
• Track your video results
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YouTube
Privacy Settings:
• Public
• Unlisted
• Private
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YOUR COMPANY WEBSITEWhy Have A Website?
• A way for people to electronically find your company
• Gives the user the opportunity to research your company
• Gives the user a clear way to contact you with various contact options
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
Search engines display:• Websites that best meet search criteria
• This display of results is NOT random
https://www.google.com/search?q=Chicago%20mechanical%20Contractors&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&source=hp&channel=np
There are techniques you can utilize to make your company GET NOTICED!
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
URL – Web Address• Make it specific to your company name or
what you do
• Make sure it gives the message you want it to
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
Unfortunate URL’s• Speed of Art
www.speedofart.com
• Choose Spain is a holiday rental company www.Choosespain.com
• Regency Technologies provides IT Scrap services. www.ItsCrap.com
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
Page Titles• Use words relevant to you
• Use words people would use to search for your company
• Titles need to be relevant to content on the page
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
Headers• Headlines are picked up by search engines
faster than content
• Headlines should be important and concise
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
Page Content• Content needs to serve two purposes:
• It needs to be concise enough that people will read it
• Key words used to search for your company need to be included throughout your content
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
Image Tags• Photos on your website need to utilize image
tags and titles
• Tags need to correspond to the photo and page content
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
New – Fresh Content• Have a clear message and purpose for adding
content
• People come to your site to solve a problem or be educated
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YOUR COMPANY WEBSITESearch Engine Optimization (SEO)
Flash• Don’t misuse Flash
• Avoid using Flash for simple movement on your website
• Smartphones, tablets and iPads don’t support Flash, an empty box will appear where the Flash item is located
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MOBILE WEBSITESWhy go mobile?
• By the end of 2013 more people used their mobile phones than PCs to get online
• Mobile searches have grown 4 times since 2010
• There will be one mobile device for every person on earth by 2015
• Trends are clearly making it crucial for people to be able
to access your website whenever they need or want to
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MOBILE WEBSITESPrepping your mobile site
• Keep It Quick• Simplify Navigation
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MOBILE WEBSITESPrepping your mobile site
• Be Thumb Friendly• Design for Visibility
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MOBILE WEBSITESPrepping your mobile site
• Make Your Site Accessible• Make it Easy to Contact You
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MOBILE WEBSITESPrepping your mobile site
• Make it Seamless
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http://mobiletest.me/
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GOOGLE ALERTSWhat is being said about you?
Reputation Management• Positive Alerts
• Use these to market yourself • Share them with people • Thank them for the positive feedback
• Negative Alerts• If there is a negative comment about you remember others can
see it too • If there is bad feedback ADDRESS IT! And address it publicly • Turn negative statements into proof that you care about your
clients and provide good customer service
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• The average American receives more than 3,000 marketing messages per day
• So your message had better be good• Effective marketing is not about how
wonderful you are• Effective marketing is about what you can do
for the customer