Download - Marketing wings like red bull
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MARKETING WINGS LIKE
RED BULLBY :-
NITIN KUMAR SINGHNIT JAMSHEDPUR
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EVERY SUPERHERO HAS ITS STRENGTHS AND RISKS
SO WHY NOT “RED BULL”
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5 MARKETINGStrengths of RED BULL
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1
SKILLFULLY CONNECTING WITH THE GLOBAL YOUTH
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RED BULL HAS SKILLFULLY CONNECTED WITH THE YOUTH ALL OVER THE GLOBE.
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2
SPONSORING EXTREME
ADVENTURE SPORTS
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RED BULL ALIGNS ITSELF WITH A WIDE VARITY OF EXTREME SPORTS, ATHELETS AND TEAMS.
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3
BUILDING ITS BRAND IMAGE OF AUTHENTICITY
AND ORIGINALITY.
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RED BULL’S unique and refreshing taste helps it in building its brand image of authenticity and originality.
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4RED BULL FLUGTAGRED BULL AIR RACERED BULL STRATOS
EVENTS
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THERE IS NO LIMIT TO THE CRAZINESS OF RED BULL EVENTS.
RED BULL FLUGTAG
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RED BULL AIR RACE
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RED BULL STRATOS
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5
TRADITIONAL ADVERTISING AND ANTI-MARKERTING STRATEGY.
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RED BULL’S TRADITIONAL ADVERTISING HAS AMUSED ITS CONSUMERS AND CONNECTED IN A NON-TRADITIONAL, NONPUSHY MANNAR.
RED BULL’S ANTI-MARKETING STRATEGY HAS BEEN EXTREMELY SUCCESSFUL CONNECTING WITH ITS YOUNG CONSUMERS
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RISK ASSOCIATED WITH RED BULL’S
MARKETING.
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1“LIQUID COCAINE”
RED BULL HAS A HIGH AMOUNT OF CAFFINE AND CARBOHYDRATES.
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2OVER BUGETED SPONSORSHIPS AND
EVENTS.
RED BULL SPONSORS ALMOST IN EVERY
EXTREME SPORTS AND EVENTS WHICH ARE OFTEN OVER BUGET.
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3ENDORSING MORE AND MORE ATHELETS
BAD NAME TO THE ATHELETS
BRING BAD NAME TO THE
BRAND.
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SUMMARY STRENGTH :-
- - SKILLFULLY CONNECTED WITH THE GLOBAL YOUTH.
- - SPONSORING EXTREME ADVENTURE SPORTS.
- - BUILDING ITS BRAND IMAGE OF AUTHENTICITY AND ORIGINALITY.
- - RED BULL EVENTS.- - TRADITIONAL MARKETING
AND ANTI-MARKETING STRATEGY.
RISKS :-
- - LIQUID COCAINE.
- - OVER BUGETED SPONSORSHIP AND EVENTS.
- - ENDORSING MORE AND MORE ATHELETES.