Literacy in the Digital WorldMarketing the Digital Way
Tips, Tools, Trends
INA SMITH
11 SEPTEMBER 2017
LIASA GAUTENG NORTH BRANCH
Marketing
“Marketing is not an action – it is a mindset.”
Henriette Wagener, ASSAf
It is about marketing much needed services/products in support of achieving the
National Development Goals.
Digital Marketing
Science or art of understanding what a group of users value, want or need and how to make them aware of what you have to offer using digital tools.
What needs? Everything connected.
Demonstrate & proof value.
Increase online visibility & attract users to both online & physical space.
Monitor usage & impact.
Also …
Advocacy
Activity to influence decisions within political, economic, and social systems and institutions.
E-commerce
Buying & selling via online network (Internet).
Products & Services
http://bit.ly/2w5bZo6
Adapt or Die
Possible Products & ServicesDigitisation Centre
Digital Citizenship Courses
3-D Printing
Entrepreneurship – Open Access Courses
Fact Check Service
Business Hub
Clubs e.g. Toastmasters, Chess, Programming,
Reading, Citizen Science, Gaming
Movie Night @ the Park
Curate community history
Marketing goes hand in hand with the products/services you want to
promote.
Private Sector/Businesses as Partners
Transport 15 mill. people per day20 000 owners
200 000 employees
Library as a Partner
Web Page & Web Chat
Google Maps
Library Video Clips (YouTube)
https://www.youtube.com/user/denverlibrary
Compilation of Photos using YouTube
Blog Newsletter
Google Mailing List & Ad Space
Email Auto-ResponseThank you for your email. I will respond as soon possible.
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Register for CODATA 2017 International Conference, ‘Global Challenges and Data-Driven Research’, Saint-Petersburg, 8-13 October: http://codata2017.gcras.ru/
Apply for CODATA-RDA School of Research Data Science, Sao Paolo, 4-15 December 2017, Deadline 22 September
International Workshop on Open Data for Sustainable Development Goals in Developing Countries, Antananarivo, Madagascar: a collaboration between the Madagascar Ministry of Ecology, Environment and Forestry, the African Open Science Platform project and the CODATA PASTD Task Group: see the excellent programme for the main workshop.
Social Media
Not enough to only create social media platforms.
Also # others & engage with others on public platforms in a responsible way, comment,
recommend quality resources, advice from an information perspective how to go about to
find trusted information, contribute information.
Twitter & Twitter Chat
Webinars & Advertisement Breaks
Apps (Applications)
Future: Artificial Intelligence
Photos into Recipes
Photos into Information Resources
http://www.702.co.za/articles/268767/4th-industrial-revolution-47-of-jobs-could-disappear-in-20-years
Competitive Edge for Libraries“We find ourselves awash with more information than has ever been available to us as humans, and we simply can’t
process it,” DeBroff concludes. “As a result, we’ve increasingly come to rely not just on curated information,
but on the people we most trust to curate this information for us in a way that resonates with our lifestyle, interests,
and values. In 2017, consumers will be on a mission to find peer specialists with niche expertise to filter
recommendations that meet their needs in a customized way.”
Top trends that will transform digital marketing in 2017
Stacy DeBroff, CEO and founder of Influence-Central
Thank you …
Become a digital citizen!
https://inthecloud.org.za
Register for the LIASA Conference
http://www.liasaconference.co.za/registration/
