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MARKETING STRATEGYFOR RESIDENTIAL
PROJECT
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Custom made design
Media mix
Social media marketing
The Project: My role:
Sale strategy
THE BRIEF
Apartment House
1 & 2 Bedroom apartments
Luxurious fit out
VIP location
Modern living standard
Stunning views
Client:
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STRATEGIC STRUCTURE
The corner-stone for any
communication & marketing
The main selling place of product
Spreading the information about the product
I. Logo
II. Web Page
III. Social Media
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Presenting
Attracting customers
Creating dialogue
Social media page
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Simple
Easy to understand
Attractive design
Details
About the project
Gallery
Floor plans
Funding
Contact
Web page
The Structure:
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Showing address
Web page
Contacts
3D visualization
Floating icon as logo
Google Maps
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Building awareness
Attracting customers
Web banner
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Selling a story
Architect’s advice
Introduction
Building audience
Printed Media
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POS
Give away
High-end design
The Catalogue
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MARKETING STRATEGYEXECUTION
IN MEDIA
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print ad
magazine page
web banner
© designed by Eva Lukacik
TRENDY LIVING - MAGAZINE
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print ad
ARCHITECTURE BUILDING & LIVING MAGAZINE
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PROJECT MAGAZINE - REVUE OF ARCHITECTURE
© designed by Eva Lukacik
print ad
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PARLIAMENTARY COURIER - GOVERNMENT'S MAGAZINE
© designed by Eva Lukacik
print ad
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web article
TREND - ECONOMICS WEEKLY
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webpage
WEB PAGE
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online
ISSUU + PDF BOOKLET
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PRINTED MEDIA ONLINE ARTICLE
REAL ESTATE WEB PORTAL
3D CATALOGUE
WEB PAGEFLYER
MEDIA MIX
E-MAIL SIGNATURE
WEB BANNER
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