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A SUMMER TRAINNING PROJECT REPORT ON
Comparative Study of Videocon Products with OtherBrands Products in Lucknow
A report submitted to ahamaya !echnica" #niversity for t he partia"
$u"fi""ment of BA %e&ree'()*+),
#nder the -uidance of. Submitted By.
Mr. ASHISH DIXIT ASHISH RAI MBA - IIIrd Sem Roll No.-122727001
Gre!"er No#d! I$%"#"&"e o' Te()$olo*+
MBA I$%"#"&"e- Code, 2727 $o/led*e P!r -II Gre!"er No#d! U.P
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%/CLA0A!1O3
I Ashish 0ai %"&de$" o' M!%"er o' B&%#$e%% Adm#$#%"r!"#o$ )ere5+ de(l!re ")!" ")e Re%e!r() Pro4e("
Re3or" e$"#"led :Comparative Study of Videocon Products with Other Brands Products in
Lucknow %&5m#""ed #$ ")e '&l'#lme$" o' MBA 3ro*r!mme; #% m+ or#*#$!l /or !$d #% $o" %&5m#""ed"o !$+ o")er #$%"#"&"e 'or ")e !/!rd o' ")e de*ree.
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P0/$AC/
A% ! %"&de$" MBA MASTER O8 BUSINESS ADMINISTRATION o$e o' ")e mo%" re3&"ed
3ro'e%%#o$!l (o&r%e%. T)e !""r!("#6e 'e!"&re o' ")e MBA DEGREE #% ")!" !lo$* /#") ")eor+ /e !l%o *e"
"o )!6e ")e e93o%&re o' ")e 3r!("#(!l e$6#ro$me$".
T)e "o3#( 'or m+ %&mmer 3ro4e(" #%,-
Comparative study of Videocon products with other brands products in Lucknow
T)e Pro4e(" Re3or" re6ol6e% !ro&$d ")e #de$"#'+#$* d#%"r#5&"#o$ !$d %)!re *!3% o' ?IDEOCON. T)e
o54e("#6e% !re 3rede'#$ed !$d ")e "!% #% "o !((om3l#%) ")em. T)e %"&d+ /!% (o$'#$ed *eo*r!3)#(!ll+
"o %ele("ed !re!% o' @&( $o/. T)e /)ole 3ro(e%% d&r#$* ")e re3or" #% /ell 3l!$$ed; ")e 3r#m!r+ d!"!
(olle("#o$ #% do$e 'rom ")e Gr!3).
A%)#%) R!#
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List of Contents
S4 3o4 !it"e Pa&e 3o4
1. Com3!$+ Pro'#le
2. O6er6#e/ o' ")e Pro4e(" 11
. O54e("#6e o' ")e Pro4e(" 12
>. A 8ICCI S&r6e+ 1>
. Gro/") R!"e 1
. Re%e!r() Me")odolo*+ 1
7. 8#$d#$*% 21
. T!5le% 2
. Co$(l&%#o$
. Re(omme$d!"#o$ 71
10. B#5l#o*r!3)+ 7
11 A33e$d#9 7
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13!0O%#C!1O3
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Company Profi"e
21S!O05 O$ V1%/OCO3.
?#deo(o$ #% !$ #$d&%"r#!l (o$*lomer!"e )e!d &!r"ered #$ G&r*!o$ NCR DE@HI /#") #$"ere%" !ll
o6er ")e /orld !$d #% !$ I$d#!$ m&l"#$!"#o$!l (om3!$+ .")e *ro&3 )!% 17 m!$&'!("&r#$* %#"e% #$
I$d#! !$d 3l!$"% #$ ()#$! Pol!$d I"!l+ !$d Me9#(o .#" !l%o ")e ")#rd l!r*e%" 3#("&re "&5e
m!$&'!("&rer #$ ")e /orld. T)ere #% ! USD > 5#ll#o$ *lo5!l (o$*lomer!"e.
?#de. I" )!% l!&$()ed 6!r#e"+ o' 3rod&("% #$ (o$%&mer ele("ro$#(% #$d&%"r+ #$(l&d#$* r!$*e o'
re'r#*er!"or% /!%)#$* m!()#$e% "ele6#%#o$% !#r-(o$d#"#o$er% m#(ro/!6e o6e$%. I" )!% #$"ere%" #$
o#l !$d *!% '#eld #$ I$d#! Mo=!m5# &e Br!=#l E!%" T#mor I$do$e%#! !$d A&%"r!l#!. D&r#$* ")e
+e!r e$ded #(o$ I$d&%"r#e% @#m#"ed #% I$d#!-5!%ed Com3!$+. T)e Com3!$+ o3er!"e% #$ 'o&r
%e*me$"% Com3!$+ @#m#"ed 8l!#r E$er*+ Pr#6!"e @#m#"ed !$d Pro%3ero&% E$er*+ Pr#6!"e @#m#"ed.
I$ 2011 #" d#%3o%ed or (e!%ed Tr#&m3) E$er*+ Pr#6!"e @#m#"ed Se$!"or E$er*+ Pr#6!"e @#m#"ed
?#deo(o$ Po/er ?e$"&re% @#m#"ed A#m E$er*+ Pr#6!"e @#m#"ed ?#!5le E$er*+ Pr#6!"e @#m#"ed
?#"!l Po/er Pr#6!"e @#m#"ed M!r6el E$er*+ Pr#6!"e @#m#"ed I$%"!$" E$er*+ Pr#6!"e @#m#"ed
8l!#r E$er*+ Pr#6!"e @#m#"ed !$d Per(e3" E$er*+ Pr#6!"e @#m#"ed. Co$%&mer Ele("ro$#(% !$d
Home A33l#!$(e% G!% Tele(omm&$#(!"#o$% Cr&de O#l !$d N!"&r!l !$d Po/er De(em5er 1
2011 #" !( red or #$(or3or!"ed @#5er"+ ?#deo(o$ Ge$er!l I$%&r!$(e.
?#deo(o$ #% !$ I$d#!$ m&l"#$!"#o$!l /#") #$"ere%"% #$ (o$%&mer ele("ro$#(% )ome !33l#!$(e%
(olo&r 3#("&re "&5e *l!%% !$d o#l F *!%. ?#deo(o$ /!% 'o&$ded #$ 1 7 5+ N!$dl!l M!d)!6l!l
D)oo". A" ")!" "#me #" &%ed "o m!$&'!("&re T? !$d /!%)#$* m!()#$e .#$ 1 -1 0 ?#deo(o$
%"!r"ed m!$&'!("&r#$* )ome e$"er"!#$me$" %+%"em% ele("r#( mo"or FA.C. ?#deo(o$ e$"ered
re'r#*er!"or% !$d (ooler% %e*me$" #$ 1 1 .I$ 1 ?#deo(o$ %"!r"ed m!$&'!("&r#$* *l!%% %)ell% 'orCRT !$d 1 #" 6e$"&red #$"o #"()e$ !33l#!$(e% !$d (r&de o#l %e*me$". I$ 1 6#deo(o$ %"!r"ed
m!$&'!("&r#$* (om3re%%or% F (om3re%%or mo"or%. I$ ")e +e!r 2000 "oo o6er P)#l#3% (olor T?
3l!$". I$ 200 ?#deo(o$ "oo o6er 3l!$"% o' Ele("rol&9 I$d#! !$d !( red T)om%o$ CPT. Tod!+
#" #% )!% e6ol6ed #$"o ! *#!$" (o$*lomer!"e /#") !$$&!l re6e$&e% o' o6er o' U >.1 5#ll#o$.
CT? #$d&%"r+ #% o$e o' *oe% "o &r5!$ !re!% %o I$d#!$ r&r!l !re! /)ere 7> o' ")e I$d#!$
3o3&l!"#o$ #$)!5#"% 3re%e$"% !$ e$ormo&% *ro/") ")e '!%"e%" *ro/#$* #$d&%"r#e% #$ I$d#!. S#$(e #$I$d#! T? 3e$e"r!"#o$ #% 4&%" 2> !$d o' ")#% 2> m!4or %)!re o33or"&$#"+ 'or ")e CT? #$d&%"r+
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5e(!&%e o' "e()$olo*#e%. R#%#$* r!"e o' *ro/") o' GDP *ro/") #$ d#%3o%!5le #$(ome e!%+
!6!#l!5#l#"+ o' 5!$ lo!$% !" ()e!3er #$"ere%" r!"e% ! %"ee3 do/$"&r$ #$ 3r#(e% o' CT?% !$d
#$$o6!"#o$ o' $e/ !$d &%er 'r#e$dl+
:Com3!r!"#6e S"&d+ o' ?#deo(o$ 6#%-!-6#% Com3e"#"or% o$ P!r!me"er% A''e("#$* B&+#$*De(#%#o$ !$d De!ler S!"#%'!("#o$ #$ !% ! "o3#( re red "o 5e !33ro!()ed #$ lo*#(!l %"e3%, -
8#r%" #" re red "o &$der%"!$d ")e I$d#!$ CT? m!r e"; %e(o$dl+ #" !$d "o '#$d o&" /)!" '!("or
!''e("% de!ler %!"#%'!("#o$ !$d /)+; ")#rdl+ #" re red "o !33ro!() (&%"omer !$d &$der%"!$d
/)!" e9!("l+ )e %)e /!$"% #$ ")e 3rod&("% !$d (om3!$+ % %er6#(e o$ ")e 5!%#% o' )#% )er
re%3o$%e; 'o&r")l+ #" re red "o !33ro!() ")e de!ler% !$d &$der%"!$d )#m )#% 3%+()e !$d )#%
e93e("!"#o$% 'rom ")e (om3!$+; '#'")l+ #" re red ")e re%e!r()er "o #de$"#'+ ")e !re!% /)ere
#m3ro6eme$"% !re 3o%%#5le o$ ")e 5!%#% o' ")e de!ler % !$d (&%"omer % re%3o$%e%; !$d l!%"l+ #"
re red "o %&**e%" )o/ #m3ro6eme$" (!$ 5e do$e #$ #de$"#'#ed !re!%. re red "o '#$d o&" ")e
'!("or% /)#() (!$ !''e(" (&%"omer % 5&+#$* de(#%#o$% !$d )o/ ")e+ (!$ !''e(" 5&+#$* de(#%#o$
8rom ")e !$!l+%#% o' re%3o$%e% o' ")e r!$doml+ ()o%e$ 11 de!ler% !$d 10 (&%"omer% 'rom ")e
U.P. e!%" @&( $o/ re*#o$ 'ollo/#$* m!4or '#$d#$*% (!me !(ro%%, -
8#r%"l+ de!ler% %!"#%'!("#o$ 5r!$d re(!ll !$d !/!re$e%% (&%"omer% %!"#%'!("#o$ !$d 'eel#$* o'
5elo$*#$*$e%% !re ")e m!4or '!("or% /)#() (o$"r#5&"e d#re("l+ "o ")e %!le% o' !$+ (om3!$+;
%e(o$dl+ de!ler % re(omme$d!"#o$ 3l!+% ! 6#"!l role #$ *e$er!"#$* %!le% #" #% re%3o$%#5le 'or
0->0 o' de!ler % "o"!l %!le%; ")#rdl+ 5r!d $!me 3r#(e !$d &!l#"+ !re ")e (&%"omer % 1%" 2$d
!$d rd 3re'ere$(e% re%3e("#6el+; 'o&r")l+ ! *ood (&%"omer %&33or" %+%"em (!$ *e" ! lo" o'
/ord o' mo&") "o ")e (om3!$+; '#'")l+ (&%"omer% /!$" %()eme% /#") $o %#*$#'#(!$" ()!$*e #$
3r#(e !$d *ood %()eme% (!$ *e$er!"e >0- 0 o' "o"!l %!le% o' ")!" 3!r"#(&l!r 3rod&("; !$d
l!%"l+ o' re%3o$de$"% e#")er )!6e or /!$" "o )!6e o$e 8l!" %(ree$ T? #$ '&"&re e9()!$*e
o''er )!6e ! *ood o33or"&$#"+.
O$ ")e 5!%#% o' '#$d#$*% 'ollo/#$* !re ")e (o$(l&%#o$% ")!" /ere dr!/$ '#r%"l+ %!le% o' !$+
(om3!$+ de3e$d% o$ m!$+ o")er 3!r!me"er% l# e (&%"omer %&33or" %+%"em 3romo"#o$!l
!("#6#"#e% 3r#(#$* !$d !6!#l!5#l#"+ o' (om3!$+ % 3rod&("%; %e(o$dl+ de!ler % re(omme$d!"#o$
d#re("l+ rel!"ed /#") de!ler %!"#%'!("#o$ /)#() (!$ o$l+ 5e ")ere /)e$ de!ler *e"% *ood
m!r*#$ ")ere % ! *ood dem!$d o' ")e (om3!$+ % 3rod&("% #$ ")e m!r e" de!ler #% *#6e$
3ro3er !""e$"#o$ 5+ ")e (om3!$+ !$d de!ler $eed $o" "o #$(&r !dd#"#o$!l (o%" !" ")e "#me o'
%!le !$d !'"er ")e %!le; ")#rdl+ !'"er %!le% %er6#(e o' ! (om3!$+ de3e$d% o$ m!$+ o")er
3!r!me"er% l# e $o/led*e o' "e()$#(!l 3eo3le "o me$d ")e de6#(e e''#(#e$(+ o' (!ll (e$"re
!$d %er6#(e (e$"re !6!#l!5#l#"+ o' %3!re 3!r"% !$d %er6#(e 6e)#(le%; 5r!$d !/!re$e%% !$d 5r!$d
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6#%#5#l#"+ )!% "o 5e *ood "o #$(re!%e (&%"omer &er#e% !" ")e "#me o' 3&r()!%e !$d )e$(e %!le;
l!%"l+ ")ree m!4or !re!% o' #m3ro6eme$" !re-, !'"er %!le% %er6#(e 5r!$d !/!re$e%% !$d
6#%#5#l#"+ 5r!$d 3er(e3"#o$ !$d de!ler %!"#%'!("#o$.
T)&% )!6#$* #de$"#'#ed m!4or !re!% o' #m3ro6eme$" 'ollo/#$* re(omme$d!"#o$% /ere m!de-'#r%"l+ "o #m3ro6e 5r!$d 6#%#5#l#"+ !$d !/!re$e%% de3lo+#$* )o!rd#$*% !" %"r!"e*#( 3l!(e% T?
!d6er"#%eme$"% o$ 3o3&l!r ()!$$el% !" %"r!"e*#( "#m#$*% !d6er"#%eme$"% #$ $!"#o$!l !$d
re*#o$!l d!#l#e% !$d 3o3&l!r 8M ()!$$el% 3r!("#%#$* o' !**re%%#6e 3&5l#( rel!"#o$ e9er(#%e
de!ler (er"#'#(!"e !$d ! mo$")l+ de!ler% mee"#$* /ere re(omme$ded.
T)e re3or" )!% el!5or!"e de%(r#3"#o$% o' ")e #%%&e% me$"#o$ed !5o6e !$d !l%o %ome !%%o(#!"ed
#%%&e%. T)e re3or" loo % 'or/!rd "o m! e %ome d#''ere$(e #$ ")e e9#%"#$* %"!"e o' !''!#r% !$d
")e re%e!r()er %#$(erel+ )o3e% ")!" ")#% /or /o&ld )el3 #"% re!der% #$ *e""#$* !$ #$%#*)" #$"o
")e "o3#( d#%(&%%ed !$d de6elo3 ! ")oro&*) &$der%"!$d#$* !5o&" #".
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OV/0V1/6 O$ !2/ P0O7/C!
I$ "od!+ % (&"")ro!" (om3e"#"#o$ e!() !$d e6er+ (om3!$+ /!$"% ")e more !$d more %)!re o' ")e
m!r e" 3#e !$d #" #% 6er+ $e(e%%!r+ 'or (om3!$#e% "o $o/ /)ere ")e+ !re l!( #$* /)!" !re ")e
3o%%#5le !re!% o' #m3ro6eme$" !$d 5+ /)!" /!+ ")e+ (!$ ee3 (&%"omer% !$d de!ler% )!33+ #" #%
'o&$d o&" *e$er!ll+ 5+ !% #$* (&%"omer% !$d de!ler% /)!" ")e+ !re l!( #$* #$ !$d /)!" 3o%%#5le
#m3ro6eme$"% (!$ 5e m!de #$ (om3!$+ % 3re%e$" %"r!"e*+ "o #m3ro6e ")e#r (o$6e$#e$(e. Be(!&%e
#" #% o'"e$ e!%#er 'or (o$%&mer% !$d de!ler% "o 'o(&% o$ /)!" ")e+ 'eel ")e+ l!( r!")er ")!$ o$ /)!"
")e+ /!$" re%e!r()er% &%&!ll+ *e" more #$'orm!"#o$ #' ")e+ !% (o$%&mer% !$d de!ler% !5o&" ")e#r*r#3e% or (om3l!#$"%. So re%e!r()er% !re 'o(&%#$* more o$ ")e#r d#%%!"#%'!("#o$% /#") ")e (&rre$"
(om3!$+ % %"r!"e*+ ")!" #% (o$%&mer% 3ro5lem% r!")er ")!$ !% #$* !5o&" /)!" !re ")e#r $eed%
!$d /!$"%. S#m#l!rl+ #$ ")e T? #$d&%"r+ e9#%"#$* (om3!$#e% !re do#$* /)!" ")e+ (!$ do 'or
#m3ro6#$* (o$6e$#e$(e o' de!ler% !$d (&%"omer% ")e 3o%%#5#l#"+ o' #m3ro6eme$" l#e% #$ ")e
$o/#$* /)!" ")e (om3e"#"or% !re do#$* !$d /)!" el%e (!$ 5e do$e 'or #m3ro6#$* (&%"omer% !$d
de!ler% %!"#%'!("#o$ "o %"!+ #$ (om3e"#"#o$.
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OB7/C!1V/ O$ !2/ P0O7/C!. +
ee3#$* #$ l#$e /#") ")e Pro4e(" "o3#( ")e 'ollo/#$* o54e("#6e% /ere ()o%e$ 'or ")e 3ro4e(", -
1. To $o/ 5r!$d 3er(e3"#o$ o' ?#deo(o$ !mo$* (&%"omer% !$d de!ler%
2. To '#$d o&" 5r!$d 3e$e"r!"#o$ o' ?#deo(o$ 6#%- -6#% #"% (om3e"#"or%
. To $o/ e''e("#6e$e%% o' ?#deo(o$ % (&%"omer %&33or" %+%"em 6#%- -6#% #"% (om3e"#"or%
>. To &$der%"!$d ")e 3romo"#o$!l %"r!"e*+ o' ?#deo(o$ !$d #"% (om3e"#"or%.
O$ ")e 5!%#% o' ")e re%&l"% o5"!#$ed 'rom ")e !5o6e re(omme$d!"#o$ )!% "o 5e m!de "o m!de
3o%%#5le #m3ro6eme$" #$ ")e ?#deo(o$ %"r!"e*+ !$d )e$(e "o #m3ro6e #"% #m!*e #$ ")e m!r e".!2/ APP0OAC2 #S/%. +
A %#9-%"e3 !33ro!() /!% &%ed 'or ")e 3ro4e(", -
1. To &$der%"!$d ")e I$d#!$ CT? m!r e".
2. To '#$d o&" ")e '!("or% /)#() (!$ !''e(" (&%"omer % 5&+#$* de(#%#o$% !$d )o/ ")e+ (!$
!''e(" 5&+#$* de(#%#o$ !$d "o '#$d o&" /)!" '!("or !''e("% de!ler %!"#%'!("#o$ !$d /)+.
. A33ro!() (&%"omer !$d &$der%"!$d /)!" e9!("l+ )e %)e /!$"% #$ ")e 3rod&("% !$d
(om3!$+ % %er6#(e o$ ")e 5!%#% o' )#% )er re%3o$%e.>. To !33ro!() ")e de!ler% !$d &$der%"!$d )#m )#% 3%+()e !$d )#% e93e("!"#o$% 'rom ")e
Com3!$+.
. To #de$"#'+ ")e !re!% /)ere #m3ro6eme$"% !re 3o%%#5le o$ ")e 5!%#% ' ")e de!ler % !$d
C&%"omer % re%3o$%e%.
. To %&**e%" )o/ #m3ro6eme$" (!$ 5e do$e #$ #de$"#'#ed !re!%.
.
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C!V 13!0O%#C!1O3
CT? (!me #$ I$d#! #$ 1 0 d&r#$* ASIAD GAMES. K#") ")e #$(e3"#o$ o' CT?% %e6er!l 3l!+er%
emer*ed #$ ")e m!r e". T)e%e e$"r!$"% /ere Ke%"er$ S!lor! D+$or! Cro/$ A !# !$d U3"o$.
T)e l!"e 0% %!/ ! m!%%#6e %)! eo&" !$d )!l' o' ")e 3l!+er% /ere o&" o' ")e m!r e" e!rl#er #" /!%
:%eller% m!r e"L 5&" /#") ")e (&"")ro!" (om3e"#"#o$ ")#% "&r$ed #$"o :B&+er% m!r e"L.
A'"er 1 o$l+ 'e/ 3l!+er% /ere le'" #$ ")e m!r e" /#") 'r#$*e 3re%e$(e o' o")er re*#o$!l 3l!+er%
#$ ")e m!r e". I$ ")e 3o%"% l#5er!l#=!"#o$ er! o' 1 1 m!4or 3l!+er% !re @G S!m%&$* ?#deo(o$BP@ O$#d! So$+ P)#ll#3% !$d A#/!.
P0/S/3! S1!#A!1O3. +
A" 3re%e$" I$d#!$ CT? m!r e" #% o' ")e %#=e m#ll#o$ &$#"% ")!" #% "e %m!ll #$ (om3!r#%o$ "o
o")er (o&$"r#e% l# e C)#$! 0 m#ll#o$ &$#"% US 22 m#ll#o$% &$#"% .
Here !re ")e '!("% rel!"ed "o I$d#!$ CT? #$d&%"r+
B F K T? 3o3&l!"#o$ #$ ")e (o&$"r+ #% !" m#ll#o$ &$#"%
Color T? 3o3&l!"#o$ #$ ")e (o&$"r+ #% !" 0 m#ll#o$ %e"%. Ho/e6er ")#% #% '!%" ()!$*#$*CT? re*#%"er#$* do&5le d#*#" *ro/") /)#le B F K T?% %!le% /#"$e%%#$* de*ro/").
1 2 m#ll#o$ &r5!$ !$d r&r!l )o&%e)old% )!6e !((e%% "o "ele6#%#o$ 5&" o$l+ >2 o' ")e%e
o/$ ! T? %e".
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8ollo/#$* "!5le %)o/% ")e r!$ o' d#''ere$" 3!r!me"er% o$ (&%"omer 3re'ere$(e, -
!ab"e 8)9
Parameter 0ank 6ei&hted Avera&e of the ranks &iven by a"" the respondentsBr!$d N!me 1 1.Pr#(e 2 2.2
&!l#"+ .1C&%"omer S()eme% > >.2A'"er %!le% %er6#(e >.Ae%")e"#(% >.2De!ler re(omme$d!"#o$ >.78#$!$(e '!(#l#"+ 7 >.
! Br!$d N!me (ome% o&" "o 5e $o. 1 3re'ere$(e 'or (&%"omer%;
T)#% me!$% ")!" mo%" o' ")e (&%"omer% *o 'or 5r!$d% /)#() )!6e (re!"ed 5r!$d !/!re$e%% !$d !re
do#$* e''e("#6e 3romo"#o$!l !("#6#"#e%. T)#% !l%o %)o/% )o/ #m3or"!$" #" #% "o #m3ro6e ")e 5r!$d
!/!re$e%% 'or m! #$* ! %&((e%%'&l 5r!$d.
5 Pr#(e emer*ed !% $o. 2 3re'ere$(e o' ")e (&%"omer%;
T)#% #% !$ #$d#(!"or o' )o/ 3r#(e %e$%#"#6e I$d#!$ (&%"omer% !re !$d (om3!$#e% /#") 5e%" o' 3r#(#$*
!re ")e 5e%" 3er'ormer #$ ")e #$d&%"r+ 5&" 3r#(e !lo$e #% $o" %&''#(e 'or m! #$* ! (om3!$+ m!r e"
le!der.
( &!l#"+ (ome% o&" "o 5e $o. o$ 3re'ere$(e.
T)#% me!$% ")!" (&%"omer% o' U.P .e!%" @&( $o/ )!6e !lmo%" e &!l ")#r%" 'or *ood &!l#"+ !% ")e+
)!6e 'or re!%o$!5le 3r#(e%. No (om3!$+ (!$ (om3rom#%e /#") &!l#"+ 'or red&(#$* 3r#(e% ")#%
#$d#(!"e%.
d C&%"omer S()eme% (ome% o&" "o 5e $o. > o$ 3re'ere$(e l#%"
T)#% me!$% ")!" /#") ")e )el3 o' *ood %()eme% (om3!$#e% (!$ l&re more $o. o' (&%"omer% "o 5&+
")e#r 3rod&("%.
e A'"er %!le% %er6#(e !$d Ae%")e"#(% 5o") (ome% o&" "o 5e $o. o$ #$ ")e r!$ #$* o' (o$%&mer
3re'ere$(e.
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e93er#e$(e #% *ood /#") 5r!$d re*!rd#$* !'"er %!le% %er6#(e or re*!rd#$* !$+ ")#$* 'or ")!" 3&r3o%e
")e$ ")#% e93er#e$(e o' ")e (&%"omer /#ll %3re!d ")ro&*) word of mouth !$d !l%o *e$er!"e% 5r!$d
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lo+!l"+ !mo$* ")e (&%"omer%. So /#") %l#*)" 3ro5lem #$ &!l#"+ !$d 6er+ *ood !'"er %!le% %er6#(e
(om3!$#e% (!$ *e$er!"e )!$d%ome %!le%.
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loo )#% 5&d*e" !llo/%.' De!ler re(omme$d!"#o$ (ome% o&" "o 5e !" $o. o$ (&%"omer 3re'ere$(e
De!ler % re(omme$d!"#o$ !lo$e (!$ *e$er!"e 0->0 o' ")e "o"!l %!le% o' ")e de!ler. Com3!$#e%
")o%e /)o )!% *ood rel!"#o$% /#") de!ler% (!$ *e" more re(omme$d!"#o$ !$d "! e !/!+ more 3!r" o'
")#% 0->0 .
* S#$(e m!4or 3or"#o$ o' @&( $o/ (o$%#%" o' 3eo3le o' lo/er m#ddle (l!%% !$d lo/er (l!%% %o #" #% $o"
3o%%#5le 'or ")em "o 3!+ 7000- 000 #$ ! %#$*le #$%"!lme$" ")!" #% /)+ ")ere #% ! m!4or $eed 'or
'#$!$(e '!(#l#"+ !$d #' ")!" '#$!$(e (!$ 5e m!de !6!#l!5le !" re!%o$!5le #$"ere%" r!"e% ")!$ ")#% (!$
5oo%" ")e %!le%.
/4 B0A3% P0/$/0/3C/ .
I$ ")e %&r6e+ #" /!% 'o&$d ")!" . o' (&%"omer% 3re'er% 'ore#*$ 5r!$d% #$ (om3!r#%o$ o$l+ 17 o'
")e (&%"omer% 3re'er% I$d#!$ 5r!$d% !$d re%" 0 )!6e $o %3e(#!l #$(l#$!"#o$ ")#% %)o/% ")!";
8ore#*$ (om3!$#e% l# e @G S!m%&$* !$d So$+ !re *#6#$* m&() more !""e$"#o$ "o ")e#r (&%"omer% #$
"erm% o' &$der%"!$d#$* /)!" I$d#!$ (&%"omer /!$"% #$ "erm% o' &!l#"+ A'"er S!le% Ser6#(e Pr#(#$*
Ae%")e"#(% !$d E9"r! O''er#$*%.
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Brand Preference
$orei&n Brand:*
1ndian Brand)=
3o 1nc"ination*(
8ore#*$ (om3!$#e% )!6e 3o%#"#o$ ")em%el6e% #$"o (&%"omer% m#$d #$ %&() ! /!+ ")!" (&%"omer
!%%o(#!"e% :%&3er#or &!l#"+L /#") :So$+L :*ood !'"er %!le% %er6#(eL /#") :@G !$d S!m%&$*L.
0 (&%"omer% ")o%e /)o !re /#") $o %3e(#!l #$(l#$!"#o$ !re mo%"l+ ")e '#r%" "#me 5&+er% !$d 5&+%
&$der ")e #$'l&e$(e o' de!ler % re(omme$d!"#o$.
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$4 A$!/0 SAL/S S/0V1C/ .
A'"er %!le% %er6#(e !% I 'o&$d )old% ! *re!" #m3or"!$(e 5e(!&%e
I" le%%e$% de!ler % 3!#$ /)#() )e )!% "o #$'l#(" /)#le de!l#$* /#") (&%"omer% /)o )!% !$+ (om3l!#$ #')e (!$ $o" *e" (&%"omer % '!&l"+ 3rod&(" (orre("ed /#") #$ 1 or 2 (!ll ")e$ ")#% #$(o$6e$#e$(e o' ")e
(&%"omer re%&l"% #$"o ")e #$(o$6e$#e$(e o' ")e de!ler /)#() re%&l"% #$ ")e d#m#$#%)#$* #$"ere%" o' ")e
de!ler #$ %ell#$* ")e (om3!$+ % 3rod&("% !$d #' )e (!$ *e" ")e 3rod&(" (orre("ed /#")#$ 1-2 3)o$e (!ll%
")e$ ")#% red&("#o$ #$ #$(o$6e$#e$(e /or % !% ! mo"#6!"or "o ")e de!ler "o %ell ")e (om3!$+ % 3rod&("%
/#") /#ll#$*$e%% !$d (!$ !l%o "&r$ de!ler % re(omme$d!"#o$ #$ ")e '!6or o' ")e (om3!$+.
A 3oor !'"er %!le% !" "#me% #$(re!%e% ")e de!ler % (o%" "o *e" ")e '!&l"+ 3rod&(" (orre("ed (o%" /)#() )e
)!% "o #$(&r #$ 'orm o' ")e 3)o$e 5#ll /)#() #$(re!%e% /#") del!+ #$ ")e %er6#(e %o ")#% #$(re!%ed (o%" (!$d#m#$#%) de!ler % /#ll#$*$e%% "o %ell (om3!$+ % 3rod&("%.
K#") o$l+ o$e (!ll #' (om3!$+ % %er6#(e 3eo3le !re !" ")e (&%"omer % door ")e$ ")#% %)o/% ")e
(omm#"me$" o' ")e (om3!$+ % /or 'or(e !$d #$ "&r$ (omm#"me$" o' ")e (om3!$+ "o/!rd% #"% (&%"omer%
re%&l"#$* #$ ! *ood /ord o' mo&") !d6er"#%#$*.
-raph+8)(9
1 99
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11 5
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ei!hte#+,e/a!e
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Company Name
+fte/ Sales Se/,i$e
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8ollo/#$* "!5le #% %)o/#$* ")e r!$ d#''ere$" (om3!$#e% )!% 5ee$ *#6e$ o$ !'"er %!le% %er6#(e
!ab"e 8'9Company 0ank on After Sa"es Service 6ei&hted Avera&e of the ranks &iven by a"" the
respondents@G 1 1.
S!m%&$* 2 2.So$+ .01
?#deo(o$ > .>O$#d! .7BP@ .7
O")er% 7 >.2
I$ ")e %&r6e+ @G !33e!red "o 5e ")e 5e%" !'"er %!le% 3ro6#der 'ollo/ed 5+ S!m%&$* So$+ ?#deo(o$
O$#d! BP@ !" 2$d rd >") ") ") 3l!(e re%3e("#6el+.
A'"er %!le% %er6#(e (!$ #$(re!%e ")e lo+!l (&%"omer% 5+ ! %#*$#'#(!$" $o. !% #" #% "old 5+ ")e re%3o$de$"%.
I" /!% 'o&$d ")!" #' 5+ m#%"! e !$+ '!&l"+ T? #% del#6ered 5+ (om3!$+ or 5+ d#%"r#5&"or !$d !'"er ")!" #'
de!ler or re"!#ler !% % 'or re3l!(eme$" ")e$ )e )!% "o %&''er ! lo" #$ %ome (!%e% '!&l"+ T? )!% $o" 5ee$
re3l!(ed 'or "o mo$")% ")#% "+3e o' !("#6#"#e% de"er#or!"e% ")e (om3!$+ % #m!*e !mo$* ")e de!ler%.
I$ ")e %&r6e+ I /!% "old 5+ de!ler% ")!" ?#deo(o$ % 'r!$()#%ee %+%"em #$ /)#() (om3!$+ )!$d% o6er !ll
")e re%3o$%#5#l#"+ !'"er %!le% %er6#(e "o d#%"r#5&"or #% mo%" o' ")e "#me $o" /or % /ell 5e(!&%e #'
d#%"r#5&"or )!% 5!d rel!"#o$% /#") re"!#ler ")e$ )e doe% $o" *#6e 3ro3er !""e$"#o$ "o ")!" 3!r"#(&l!r re"!#ler
#$ "erm% o' !'"er %!le% %er6#(e !$d &l"#m!"el+ ")#% #% ")e (&%"omer /)o )!% "o %&''er /)#() de"er#or!"e%
")e (om3!$+ % #m!*e #$ (&%"omer % m#$d.
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-4 3O6L/%-/ O$ !/C231CAL $O0C/.
A 6er+ (r&(#!l '!("or /)#() d#re("l+ !''e("% !'"er %!le% %er6#(e #% $o/led*e o' "e()$#(!l 'or(e 5e(!&%e o'
'ollo/#$* re!%o$%;
!ab"e 8*9
Company 0ank on now"ed&e of technica" force@G 1S!m%&$* 2So$+O$#d! >?#deo(o$BP@O")er% 7
I' (om3!$+ % "e()$#(!l 3eo3le !re &$!5le "o de"e(" '!&l" d&e "o /)#() de6#(e #% $o" '&$("#o$#$* /ell
")e$ (&%"omer )!% "o %&''er !$d #$ "&r$ #" (re!"e% ! 5ed #m3re%%#o$ !5o&" (om3!$+ #$ ")e (&%"omer %
m#$d ")#% e93er#e$(e o' ")e (&%"omer %3re!d% ")ro&*) /ord o' mo&") /#") ! (&m&l!"#6e e''e(".
I' o$e or "/o 6#%#" "e()$#(!l 3er%o$ (!$$o" de"e(" '!&l" #$ ")e de6#(e ")e$ (om3!$+ )!% "o %e$d ")em !"
")e (&%"omer % door rd >") ") "#me e6e$ ")#% #$(re!%e #$ ")e $o. o' 6#%#"% I$(re!%e% Com3!$+ % (o%" /#")
$e*!"#6e #m!*e #$ ")e (&%"omer % m#$d !5o&" ")e (om3!$+ ")!" me!$% do&5le lo%%. O$ ")#% 3!r!me"er !((ord#$* "o m+ %&r6e+ @G !33e!red !% ! (om3!$+ /#") 5e%" $o/led*e!5le
"e()$#(!l 'or(e 'ollo/ed 5+ S!m%&$* So$+ O$#d! ?#deo(o$ !$d BP@ !" No. 2 $d rd >") ") !$d ")
3l!(e re%3e("#6el+.
24 SAL/S $O0C/ V1S1! .
S!le% 'or(e 6#%#" #% ")e ")#$* /)#() )old% m&() o' ")e #m3or"!$(e 5e(!&%e o' 'ollo/#$* re!%o$%;
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Re*&l!r %!le% 'or(e 6#%#" #% ")e ")#$* /)#() de6elo3% 'eel#$* o' 5elo$*#$*$e%% !mo$* ")e de!ler% 'or
(om3!$+ #$ ! /!+ ")!" de!ler ")#$ % ")e (om3!$+ #% !("#6e #$ ")e m!r e" !$d "! e% more #$"ere%" #$
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3!r"#(&l!r "#me #' ")ere #% ! ()!$*e /)#() red&(e% de!ler % (o%" /)#() )e )!% "o #$(&rred #$ ")e 'orm o'
3)o$e 5#ll !$d !l%o ee3 ")e ")#$*% mo6#$* %moo")l+.
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Company 0ank on Sa"es $orce Visit@G 1O")er% 2S!m%&$*?#deo(o$So$+ >O$#d!BP@
I$ "erm% o' %!le% 3eo3le 6#%#" @G #% No. o$e #"% %!le% 3eo3le *#6e% ")e mo%" 're &e$" 6#%#" #$
m!r e" 'ollo/ed 5+ O")er% !" No. 2; !$d S!m%&$* !$d ?#deo(o$ 5o") !" No. . A" No. > !$d ;
O")er% So$+ O$#d! !$d BP@ !re %"!$d#$* re%3e("#6el+.
Some o' ")e *ood de!ler% )!6e "old ")!" ?#deo(o$ #% ! :#$!("#6e (om3!$+ #$!("#6e L #"% %!le%
3eo3le doe%$ " 6#%#" 're &e$"l+ #$ ")e m!r e" !6er!*e 're &e$(+ #% %"ood !" 20 d!+% ")!" (!$$o" 5e
(o$%#dered 6er+ *ood.
14 A0-13 .
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#m3or"!$(e #$ *e$er!"#$* %!le%.
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M!r*#$ (!$ 5e 3&" !" ")e "o3mo%" 3r#or#"+ o' de!ler% %o (om3!$+ /)#() 3ro6#de% more m!r*#$ "o
de!ler% (!$ e!%#l+ "&r$ de!ler % re(omme$d!"#o$ /)#() ")e+ *#6e "o ")e#r (&%"omer% #$ #"% '!6or .
3ote+. %ea"er@s recommendation is responsib"e for *(+,( of any dea"er@s sa"e
M!r*#$ /)#() de!ler% *e" o$ %ell#$* ! 3!r"#(&l!r (om3!$+ % 3rod&(" #% 'o&$d !% ! *re!" mo"#6!"or
#$ ")e %&r6e+ ")#% m!r*#$ '&r")er mo"#6!"e% de!ler "o %ell ")!" (om3!$+ % 3rod&(" more #$ $&m5er.
?#deo(o$ /!% 'o&$d !% No. 1 Com3!$+ #$ 3ro6#d#$* m!r*#$% "o #"% de!ler% !$d ")!" #% ")e %ole
re!%o$ /)#() I 'o&$d re%3o$%#5le 'or more No. o' de!ler% !re re(omme$d#$* ?#deo(o$ 5&" mo%" o' ")e
de!ler% ")o%e /)o !re re(omme$d#$* ?#deo(o$ !re %m!ll de!ler% ")!" #% /)+ e''e(" o' ")e#rre(omme$d!"#o$ (!$$o" 5e %ee$ #$ ")e %!le% '#*&re%.
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2 54 2 592 81
1 77
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2
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Company Name
6a/!in
?#deo(o$ /!% r!$ ed 1 %" #$ 3ro6#d#$* m!r*#$% "o #"% de!ler% 'ollo/ed 5+ S!m%&$* @G O$#d!
BP@ %"!$d#$* !" 2$d rd >") !$d ") 3o%#"#o$ re%3e("#6el+ 5+ ")e de!ler% o' @&( $o/.
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74 P01C13-.
I$d#!$ m!r e" #% ! 6er+ 3r#(e %e$%#"#6e m!r e"; )ere (&%"omer /!$"% 6!l&e 'or mo$e+ 'or e!() r&3ee )e
%3e$d% ")!" me!$% *ood &!l#"+ !" lo/ 3r#(e #% /)!" (&%"omer /!$"%. M+ o5%er6!"#o$% o' U.P.e!%"
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%ome re%#de$"% o' ")o%e !re!% !re 3eo3le /)o /!$" !ll moder$ e me$"% !" lo/e%" 3r#(e
3o%%#5le %o #" )old% "r&e 'or (olor T?%.
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U.P.e!%" @&( $o/ "o 5e(ome le!der #$ ")e U.P. e!%" @&( $o/ (om3!$+ )!% "o 3!+ #"% !""e$"#o$%#m&l"!$eo&%l+ !" A'"er S!le% Ser6#(e &!l#"+ De!ler S!"#%'!("#o$ S()eme% "oo.
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'/i$in!
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BP@ !" 2$d rd >") !$d ") 3l!(e
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T)e+ l!( o$ o")er 3!r!me"er% l# e A'"er S!le% Ser6#(e &!l#"+ Br!$d E "+ !$d De!ler %
S!"#%'!("#o$ !$d mo%" #m3or"!$"l+ Br!$d Rel#!5#l#"+.
4 SC2/ /S .
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5+ (om3!$#e% !" %ome %3e(#!l e6e$"% or d&r#$* 'e%"#6!l %e!%o$ ")o&*) I 'o&$d ")!" %()eme% d&r#$*
$o$e
'e%"#6!l %e!%o$ (!$ !l%o *e$er!"e *ood !mo&$" o' %!le%. I$ ")e %&r6e+ #" /!% o5%er6ed ")!",
@G (!me !" No. 1 #$ r&$$#$* %()eme% /#") 'ollo/#$* %()eme%.
D?DQT-%)#r"
S&mmer P!r"+ %(r!"() (!rd %()eme /)#() @G #% r&$$#$* !" 3re%e$"
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Hol#d!+ 3!( !*e
S!m%&$* (!me No. 2 #$ r&$$#$* %()eme% /#") #"%
-o"d %o $"at Lo %()eme
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-, Amo&$" o' !d6er"#%#$* ")#% %()eme )!% *o" #% more ")!$ !$+ o")er %()eme.
?#deo(o$ (!me o&" !" No. #$ r&$$#$* %()eme% /#") #"% 'ollo/#$* %()eme%, -
I"% SMS o''er :B&+ 1 D?D 3l!+er 'or R%. 0 !$d *e" 10 D?D% Q1 ?CD% /or") R%. 0
!5%ol&"el+ 'ree.
T)#% %()eme o' ?#deo(o$ )!% 6er+ lo/ re(!ll re!%o$% /)#() I 'o&$d 'or ")e %!me !re;
T)e !mo&$" o' !d6er"#%#$* ")#% %()eme #% *e""#$* #% $o" e$o&*)
T)ere #% 6er+ #$%#*$#'#(!$" d#%3l!+ m!"er#!l #% d#%3l!+ed !" %)o3% e$dor%#$* ")#% %()eme
O$#d! !$d BP@ (!me o&" !" $o. > /#") $o (&%"omer %()eme.
L4 P0O O!1O3AL AC!1V1!1/S .
Promo"#o$ !("#6#"#e% !re ")e 5!( 5o$e o' !$+ 5r!$d 5ld#$* !$d !/!re$e%% (re!"#o$ e9er(#%e; #" #$(re!%e%
")e 5r!$d re(!ll !$d 3&"% ")e 5r!$d !" "o3 o' ")e m#$d TOM o' (&%"omer% %o #$ %)or" #" #$(re!%e% 5r!$d
re(!ll re%&l"% #$ #$(re!%ed &er#e% !5o&" 3rod&(" /)#() &l"#m!"el+ re%&l"% #$ #$(re!%ed %!le%.
I$ ")e %&r6e+ o' U.P.e!%" l&( $o/, #" /!% "old 5+ ")e de!ler% ")!",
?#deo(o$ )!% $o" 5ee$ !5le "o (re!"e dem!$d !mo$* (&%"omer% 'or #"% 3rod&("% d&e "o /)#()
de!ler% do $o" /!$" "o ee3 ?#deo(o$ % 3rod&("%. Br!$d re(!ll o' ?#deo(o$ #% 6er+ lo/ /)#() d#re("l+ !''e("% (&%"omer % de(#%#o$ !" ")e "#me o'
3&r()!%e 'or e9!m3le ! %m!ll $&m5er o' 3eo3le $o/ ")!" ?#deo(o$ 3rod&(e% 8l!" "ele6#%#o$% %o ")ere #%
6er+ le%% 3ro5!5#l#"+ ")!" (&%"omer /)o doe% $o" $o/ ")e #$d o' 3rod&(" 8l!" T? )e #% 3&r()!%#$* #%
!l%o !6!#l!5le /#") ?#deo(o$ 5r!$d /#ll e$d &3 3&r()!%#$* ?#deo(o$ % 8l!" T?
8ollo/#$* !re ")e 3romo"#o$!l !("#6#"#e% /)#() ?#deo(o$ !$d #"% (om3e"#"or% !re do#$*,
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L-. +
Pro6#d#$* !**re%%#6e !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e G#6#$* *ood e9"r! o''er#$*% "o (&%"omer%
Or*!$#=#$* !$d %3o$%or#$* 6!r#o&% %m!ll !$d 5#* e6e$"%
U%#$* !'"er %!le% %er6#(e !% !$ e9"r! o''er 'or (&%"omer%
G#6#$* o''er% "o #"% de!ler%
E9er(#%#$* 3&5l#( rel!"#o$ !% !$ !/!re$e%% (re!"#o$ "ool
G#6#$* lo" o' !""e$"#o$ "o POP m!"er#!l d#%3l!+
H!6e "#ed &3 /#") %ome *ood mo6#e ")e!"re% "o 3&" #"% "ele6#%#o$% !" ")e e$"r!$(e o' mo6#e
")e!"re%
P&""#$* )o!rd#$*% !" %"r!"e*#( 3l!(e%
SA S#3-. +
Pro6#d#$* !**re%%#6e !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e
G#6#$* *ood e9"r! o''er#$*% "o (&%"omer% G#6#$* lo" o' !""e$"#o$ "o m!"er#!l d#%3l!+
P&""#$* )o!rd#$*% !" %"r!"e*#( 3l!(e%
Or*!$#=#$* !$d %3o$%or#$* 6!r#o&% %m!ll !$d 5#* e6e$"%
G#6#$* o''er% "o #"% de!ler%
O31%A. +
G#6#$* o''er% "o #"% de!ler%
Pro6#d#$* !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e
V1%/OCO3. +
G#6#$* o''er% "o #"% de!ler%
S"!r"ed *#6#$* !""e$"#o$ "o m!"er#!l d#%3l!+
Pro6#d#$* !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e
G#6#$* e9"r! o''er#$*% "o (&%"omer%
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BPL. + G#6#$* o''er% "o #"% de!ler%
Pro6#d#$* !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e
A7O0 $13%13-S.11 8B0A3% P/0C/P!1O3 A3% B0A3% P/3/!0A!1O3
C#S!O /0 P/0C/P!1O3.
I" /!% 'o&$d re*!rd#$* (&%"omer % 3er(e3"#o$ o' ?#deo(o$ 5r!$d
?#deo(o$ #% ! (om3!$+ /#") 5!d !'"er %!le% %er6#(e !" o''er.
O$l+ o' ")e re%3o$de$"% $o/ ")!" ?#deo(o$ 3rod&(e% 8l!" T?%
O$l+ 10 o' re%3o$de$"% remem5er !$+ o' ?#deo(o$ % T? (ommer(#!l #"% match on to Videocon
A$d Bada hai to behter hai )!% *o" m!9#m&m re(!ll
0esearcher@s observations.
?#deo(o$ #% ! (om3!$+ /)#() )!% lo/ "e(); lo/ 3r#(e 3rod&("% !" o''er ")#% #$d#re("l+ me!$%
")!" ?#deo(o$ % 3rod&("% (!$$o" 5e "r&%"ed.
?#deo(o$ #% ! (om3!$+ /)#() #% o''er#$* %!me mod!l% 'or +e!r% $o")#$* #% $e/ !$d
#$$o6!"#6e /)#() (!$ !""r!(" (&%"omer%.
?#deo(o$ &%e% C)#$e%e (om3o$e$"% #$'er#or (om3o$e$"% #$ #"% 3rod&("%.
?#deo(o$ #% ! (om3!$+ /#") #$%#*$#'#(!$" or $o !d6er"#%eme$" %&33or" "o #"% 3rod&(" r!$*e
B4 VAL#/ $O0 O3/5.+
8ollo/#$* ")#$*% /ere o5%er6ed #$ ")e %&r6e+ !5o&" 5r!$d% *#6#$* 6!l&e 'or mo$e+,
8ollo/#$* *r!3) %)o/% 3er(e$"!*e o' 3eo3le 5el#e6e% ")!" /)#() !ll (om3!$#e% *#6#$* 6!l&e 'or
mo$e+
O$l+ . 2 o' re%3o$de$"% %!#d ")!"
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%#de #"% !'"er %!le% %er6#(e #% lo/er ")!$ !6er!*e.
@G !$d S!m%&$* !re !" ")e "o3 3o%#"#o$ /#") 0 o' ")e re%3o$de$"% )!6e *#6e$ ")e#r 6#e/% #$
'!6o&r
o' e!() o' ")e%e 5r!$d% re!%o$ 5e#$* ")e *ood 5r!$d e "+ ")e%e 5r!$d )!6e *ood (&%"omer %&33or"%+%"em o' ")e%e (om3!$#e% )!% 3r#(#$* !$d !e%")e"#(% o' ")e#r mod!l%.
So$+ /!% de(l!red !% No. 2 #$ "erm% o' *#6#$* 6!l&e 'or mo$e+ re!%o$% 'or ")e %!me !re ")e )#*)
3r#(e% o' So$+ % 3rod&("% !$d mo%" o' ")e re%3o$de$"% /ere 'rom m#ddle (l!%% !$d lo/er m#ddle
(l!%%.
O$#d! !$d BP@ /#") . 2 o' ")e re%3o$de$"% )!6e (!%"ed ")e#r 6o"e #$ '!6o&r o' e!() o' ")e%e
(om3!$#e% %"!$d#$* !" No. 3o%#"#o$ !lo$* /#") ?#deo(o$
-raph+ 8)*9
Va"ue for money
L-*(
Samsun&*(
Onida>
BPL>
VideoconA
Sony):
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C4 B#513- %/C1S1O3 A /0
8ollo/#$* *r!3) %)o/% 3er(e$"!*e o' 3eo3le !$d ")e#r !*e *ro&3 /)o "! e% 5&+#$* de(#%#o$ #$ ")e#r
'!m#l#e%.
o' ")e re%3o$de$"% %!#d ")!" 3er%o$ /)o "! e% de(#%#o$ !5o&" /)#() (om3!$+ % 3rod&(" "o 5&+
#% 20- 0 +e!r% old.
7 o' ")e re%3o$de$"% %!#d ")!" #$ ")e#r '!m#l+ 5&+#$* de(#%#o$ m! er #% o' ")e !*e 0->0 +e!r% %o
e''e("#6el+ #$ 0 o' ")e '!m#l#e% 3er%o$ /)o de(#de% /)#() (om3!$+ % !$d /)#() model "o 5&+ #% o'
")e !*e 5elo/ >0 +e!r% .
Re%" >0 o' ")e re%3o$de$"% "old ")!" !*e o' 5&+#$* de(#%#o$ m! er #% !5o6e >0 +e!r%.
>>
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-raph+ 8),9
Buyin& %ecision aker
'(+*(:*
D,(,(
*(+,(=
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!ab"e 8:9
%ea"er@s 0esponse Customer@s 0esponse
o' ")e (&%"omer% l# e 'ore#*$
5r!$d
o' ")e '!m#l#e% )!6e 5&+#$*
de(#%#o$ m! er o' ")e !*e 5e"/ee$ 20- 0
+e!r% old17 o' ")e (&%"omer% l# e I$d#!$ 5r!$d 7 o' '!m#l#e% )!6e 5&+#$* de(#%#o$
m! er o' ")e !*e 5e"/ee$ 0->0 +e!r% old0 o' ")e (&%"omer% )!6e $o %3e(#!l
#$(l#$!"#o$
>0 o' '!m#l#e% )!6e 5&+#$* m! er
!5o6e >0 +e!r%
T)#% #$d#(!"e% ")!" +o&$*%"er% 3l!+% ! m!4or role #$ m! #$* or !%%#%"#$* #$ ")e %!me #$ "od!+ % I$d#!$
'!m#l#e% !$d *e$er!ll+ /o&ld l# e "o *o 'or 'ore#*$ 5r!$d% %o ")ere #% ! $eed !""r!(" ")e%e +o&$*%"er%.
%4 P/3/!0A!1O3
8ollo/#$* *r!3) %)o/% 3er(e$"!*e 3e$e"r!"#o$ o' d#''ere$" (om3!$#e% #$ U.P. e!%" @&( $o/
'( o' ")e re%3o$de$"% )!6e L- #$ ")e#r )ome
'( o' ")e re%3o$de$"% )!6e Samsun& #$ ")e#r )ome
)( o' ")e re%3o$de$"% )!6e Sony #$ ")e#r )ome
): o' ")e re%3o$de$"% )!6e Videocon #$ ")e#r )ome
)( o' ")e re%3o$de$"% )!6e BPL #$ ")e#r )ome
: o' ")e re%3o$de$"% )!6e Onida #$ ")e#r )ome
'( o' ")e re%3o$de$"% )!6e other brands 8AkaiE AiwaE SansuiE !homsonE 3e"coE Sharp et+
cetra9 #$ ")e#r )ome
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-raph+8),9
Penetration
Sony10.
%ni#a5.&'L
10.
LG20.
%the/s20.
"i#eo$on15.
Sams n!20.
Pe$e"r!"#o$ (!$ o$l+ 5e #m3ro6ed /)e$ 3eo3le $o/ !5o&" (om3!$+ % 3rod&(" !$d "r&%"% ")e &!l#"+ o'
")e 3rod&("% ")!" !ll de3e$d% )o/ ! (om3!$+ )!% 3o%#"#o$ed #"%el' #$ ")e (&%"omer % m#$d ?#deo(o$ )!%
3o%#"#o$ed #"%el' !% ! lo/ "e(); lo/ 3r#(e 3rod&(" m! er %o ")#% 3o%#"#o$ $eed "o 5e #m3ro6ed
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/4 A!!0AC!1O3 $O0 $LA! !Vs
8ollo/#$* *r!3) /o&ld *#6e d#''ere$" re!%o$% /)+ 3eo3le l# e 8l!" T?%
-raph+ 8);9
Attraction ality13.
nothin!30.
shape19.
pi$t /e $la/ity25.
ne te$h13.
1 o' ")e re%3o$de$"% %!#d ")!" ")ere #% $o")#$* %3e(#!l #$ 'l!" T?% 1 o' ")e re%3o$de$"% %!#d ")!" #" % ")e !e%")e"#(% o' ")e 'l!" %(ree$ T?% /)#() !""r!("% ")e mo%".
2 o' ")e re%3o$de$"% 5el#e6e ")!" 3#("&re (l!r#"+ #% m&() 5e""er #$ ")e 'l!" %(ree$ T?% ")!$
Co$6e$"#o$!l T?% /)#() !""r!("% ")e mo%".
1 o' ")e re%3o$de$"% 5el#e6e ")!" 'l!" %(ree$ #% ! $e/ "e()$olo*+ !$d ")e+ %)o&ld *#6e ! "r+ "o #".
12 o' ")e re%3o$de$"% 5el#e6e% ")!" o6er!ll &!l#"+ o' 'l!" %(ree$ T?% #% o$ ")e )#*)er %#de ")!$
Co$6e$"#o$!l T?%.
So e''e("#6el+ o' ")e re%3o$de$"% /!$" "o *#6e ! "r+ "o 'l!" %(ree$ T?% 'or o$e re!%o$ or
!$o")er
")#% %)o/% ")!" 'l!" %(ree$ "e()$olo*+ )!% ! 3rom#%#$* '&"&re !$d 3re%e$"% ! *ood o33or"&$#"+ 'or
e9()!$*e o''er% r&$ 5+ (om3!$#e%.
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$4 B0A3% 0/CALL
K)e$ I !% ed !5o&" /)#() !ll (om3!$#e% 3rod&(e% 'l!" %(ree$ T?% ")e$ 'ollo/#$* re%&l"% (!me o&"
5!%ed o$ ")e re%3o$%e% I *o",-
>( o' ")e re%3o$de$"% $o/ ")!" L- 3rod&(e% 'l!" %(ree$ T?%
=: o' ")e re%3o$de$"% $o/ ")!" Samsun& 3rod&(e% 'l!" %(ree$ T?%
=: o' ")e re%3o$de$"% $o/ ")!" Sony 3rod&(e% 'l!" %(ree$ T?%
8ollo/#$* Gr!3) %)o/% 3er(e$"!*e o' 5r!$d re(!ll 'or d#''ere$" 5r!$d% !mo$* (&%"omer%
-raph+ 8)=9
Brand Recall
LG24.
%the/s11.
Sony7.
"i#eo$on12.
&'L14.
%ni#a9.
Sams n!23.
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,( o' ")e re%3o$de$"% $o/ ")!" Videocon 3rod&(e% 'l!" %(ree$ T?%
,: o' ")e re%3o$de$"% $o/ ")!" Onida 3rod&(e% 'l!" %(ree$ T?%
'( o' ")e re%3o$de$"% $o/ ")!" BPL 3rod&(e% 'l!" %(ree$ T?% ': o' ")e re%3o$de$"% $o/ ")!" other brands l# e S!$% S)!r3 A !# A#/! P)#ll#3%
T)om%o$
Prod&(e% 'l!" %(ree$ T?% %o ")ere #% ! *re!" $eed "o ed&(!"e (&%"omer% !5o&" ?#deo(o$ % 3rod&("
r!$*e "o #$(re!%e %!le%.
!ABL/S
8)9 SAL/S
!ab"e 8;9Si?e !ype L- Samsun& Sony Videoco
n
Onida BPL
'(F') $"at
$$S!
1277
112
27
7 0
0
NI@
2 0
1
1 0
>
70
270': $"atF$$S
!
0 NI@ NI@
' $"at
$$S!
1
10
11
10
110
NI@
7 22
1
10
10
0
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3ote. + %ata in the fo""owin& tab"es represents the rankin&s &iven and percenta&e of respondents
rep"ied in favor of particu"ar point or company4
8'9 AVA1LAB1L1!5 O$ B0A3%
!ab"e 8=9
Company Avai"abi"ity in percenta&e
@G
S!m%&$* 2
?#deo(o$ 7
O$#d!
BP@
So$+ 7
O")er% 0
1
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8*9 %/AL/0@S 0/CO /3%A!1O3
!ab"e 8>9
Company Percenta&e of respondents recommendin& the
brand to their customers3o 0ecommendation >
L- 1
Samsun& 1>
Videocon 1
Onida
BPL >
Sony >
Others
8,9 C#S!O /0 P0/$/0/3C/
2
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!ab"e 8 9
Location Price Gua"ity Customer
Schemes
Aesthetics Brand
3ame
Service %ea"er@s
0ecommen
dation2a?rat&anH4 2 > 1
A"i&anH4 1 2 1 >
-omti na&ar 2 > 1 7
A"amba&h4 2 > 1
Charba&h4 2 > 1 >
7ankipuram4 2 1 2 2
aiserba&h4 2 2 > 1 >
Pho"ba&h4 1 2 > 1 >
hurramna&er4 2 > 1
unshipu""iya4 2 > 1
Vikasna&ar4 1 > 2
Po"ytechnic4
2 > 1 >
1ndira na&ar4 2 > 1 >
Vivek na&ar4 1 2 >
Sahara &anH4 2 > 1
3aharriya4 1 > 2
Patrkaarpuram4 2 1 >
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Sum of 0ankin& '= ,> =* == ') == >
Total lucknow
Mkt.
Ranking
2 3 4 5 1 5 6
8:9 A$!/0 SAL/S S/0V1C/
!ab"e 8)(9
Location L- Samsun& Onida Videocon BPL Others
2a?rat&anH4 1 2 2 >
A"i&anH4 2 1 >
-omti na&ar 1 2 >
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A"amba&h4 1 2 > >
Charba&h4 1 2 >
7ankipuram4 2 1 >
aiserba&h4 1 2 > >
Pho"ba&h4 1 > 2 >
hurramna&er4 1 2 2 2 2
unshipu""iya4 1 2 2 >
Vikasna&ar4 1 > 2
Po"ytechnic4
1 2 >
1ndira na&ar4 1 2 >Vivek na&ar4 2 1 >
Sahara &anH4 1 2 >
3aharriya4 1 1 2 2 >
Patrkaarpuram4 1 2 >
2 1 >
Sum of 0ankin& '' * ;: :; ;> :
Total U.P.east
lucknow: Ranking
1 2 4 3 5 6
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8;9 3O6L/%-/ O$ !/C231CAL $O0C/
!ab"e 8))9
Company 0ankin& in #4P4east "ucknow.
L- 2
Samsun& 1
Sony
Onida >
Videocon
BPL
Others 7
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8=9 A0-13
!ab"e 8)'9
Location L- Samsun& Onida Videocon BPL
2a?rat&anH4 2 1 >
A"i&anH4 > 1 2
-omti na&ar > 1 2
A"amba&h4 2 > 1
Charba&h4 2 > 1
7ankipuram4 > 2 1 2
aiserba&h4 1 2 >
Pho"ba&h4 2 > 1
hurramna&er4 > 1 2
7
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unshipu""iya4 2 2 1 >
Vikasna&ar4 1 2 1 >
Po"ytechnic4
2 > 1
1ndira na&ar4 1 2 >Vivek na&ar4 2 1 >
Sahara &anH4 2 > 1
3aharriya4 1 2 >
Patrkaarpuram4 > 2 1
2 > 1
Sum of rankin& :( ,> :, '= =:
Total U.P.east lucknow:
Ranking
3 2 4 1 5
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8>9 P01C13-
!ab"e 8)*9
Location Company L- Samsun& Onida Videocon BPL
3and 3a&ri 2 > 1
2a?rat&anH4 2 > 1
A"i&anH4 1 > 2
-omti na&ar 2 > 1
A"amba&h4 2 2 2 1
Charba&h4 2 1 2 1
7ankipuram4 1 2 1
aiserba&h4 2 > 1
Pho"ba&h4 2 2 1 >
hurramna&er4 1 > 2
unshipu""iya4 1 > 2 1
Vikasna&ar4 1 2 >
1 2 >
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Po"ytechnic4
1ndira na&ar4 2 1 >
Vivek na&ar4 1 > 2
Sahara &anH4 > 2 1
3aharriya4 2 > 1
Patrkaarpuram4 2 1 >
Sum Of Ranking 31 4 61 3! "4
Total U.P.east lucknow:
Ranking
2 3 4 1 5
0
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8 9 VAL#/ $O0 O3/5
!ab"e 8),9
Company Percenta&e Of 0espondent 0esponded 1n $avor Of
CompanyL- 0
Samsun& 0
Sony 1
Onida
Videocon
BPL
8)(9 P/3/!0A!1O3
1
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!ab"e 8):9
Company Percenta&e of respondents have company@s
!V at their homeL- 2
Samsun& 22
Sony 10
Onida
Videocon 10
BPL 10
Others 20
8))9 A!!0AC!1O3 $O0 $LA! !V
!ab"e 8);9
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G#/S!1O33A10/ $O0 %/AL/0S
Guestionnaire. )
)4 6hat is your avera&e month"y sa"eK
Brands !ype oda" ') ': '
L- $"at
$$S!Samsun& $"at
$$S!Videocon $"at
$$S!Onida $"at
$$S!BPL $"at
$$S!
'4 6hat is the most critica" factor on which customer &ives more emphasis whi"e
purchasin& co"or !Vs80ank the fo""owin& factors on a sca"e of ) to :9K
a9 Pr#(e b9 &!l#"+ c9Co$%&mer %()eme d9 Ae%")e"#(%e9 Br!$d N!me
f9 O")er 3le!%e %3e(#'+
7
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*46hat are the company@s essentia"s re"ated with orderK
Brands inimum no4 of
units to be ordered
Lead time to p"ace
order
!ar&eted sa"es 8as
su&&ested by
company9L-Samsun&VideoconOnidaBPL
,4 6hich brand draws your keen interest in se""in&K 6hyK
Brand -,
6hy -,
:4 6hat are the different promotiona" schemes &iven by different companies now a
dayK
Brands SchemesL-Samsun&VideoconOnidaBPL
;4 Are customers more inc"ined towards 1ndian brands or forei&n brands or no specia" inc"inationK
6hat do you &enera""y observesK
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A&e &roup 1ndian brands $orei&n brands 3o inc"ination
=4 6hat is the credit period &enera""y &iven by the different companiesK
Brand Credit PeriodL-Samsun&Onida
VideoconBPL
>4 Best after sa"es service provider
Brand Best backup
support
Best
know"ed&eab"e
technica" force
Best behaviour of
technica" force
L-Samsun&OnidaVideoconBPL
4 6ho is the best on fo""owin& parametersK
Brand Guickest de"ivery ost competitive pricin&L-Samsun&OnidaVideoconBPL
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)(4 6hich company provides most incentives to youK
L- Samsun& Onida Videocon BPL
)(4 6ou"d you "ike to &ive any su&&estion for the companiesK
))4 Persona" information+.
3ame of the shop
Address
Ph number
$aM no .
!hank you 'or "! #$* 3!r" #$ ")#% %&r6e+ !$d !dd 6!l&e "o #". I /o&ld l# e "o +o& "o ")#$ !5o&"
")e %&r6e+ +o& 4&%" 3!r"#(#3!"ed #$.
Ple!%e )el3 &% !%%e% o&r o/$ e''e("#6e$e%% o$ ! %(!le o':4
:9 Very satisfiedE ,9 SatisfiedE *9 3either satisfied nor dissatisfiedE '9 Somewhat
7
Brand Su&&estionL-Samsun&OnidaVideoconBPL
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dissatisfiedE )9 Very dissatisfied4
0ank+. NNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
1f dissatisfiedE whyK
! C!ll#$* !" #$(o$6e$#e$" "#me
5 &e%"#o$$!#re /!% re3e"#"#6e
( Poor #$"er6#e/ % #ll%
d Poorl+ /orded &e%"#o$%
e &e%"#o$$!#re /!% d#''#(&l" "o !$%/er
' &e%"#o$$!#re /!% "oo lo$*
* O")er re!%o$ 3le!%e %3e(#'+
)' .Ho/ 're &e$"l+ +o& *e" ")e (om3l!#$!$"% o' ?#deo(o$ 3rod&("%
)* . Doe% ")e (&%"omer %!"#%'#ed !'"er ")e %er6#(e del#6er+
), . S&**e%"#o$ "o #m3ro6e ")e %er6#(e
): . K)!" !re ")e %ell#$* %"r!"e*#e% o' ?#deo(o$ 3rod&("%
); . T)e 5e%" /!+ "o #$'l&e$(e (&%"omer "o 5&+ ?#deo(o$ 3rod&("% /#ll 5e
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G#/S!1O33A10/ $O0 C#S!O /0S
Guestionnaire. '
3ame. -
)4 6hich brandsE which moda" and how many co"or !V you have in your home 8P"ease fi"" no4 of
!Vs you have in your home9
Brand !ype ), '( ') ': ' L- $LA!
$$S!Samsun& $LA!
$$S!Onida $LA!
$$S!Videocon $LA!
$$S!BPL $LA!
$$S!Other $LA!
$$S!
'4 Are you p"annin& to buy a new setE if yes which one and which brandE si?eE moda" and in
approMimate"y how many timeK
a9 $"at b9 $$S!
Si?e+. Mod!l-,
Brand -, T#me frame -,
*4 6hy you wou"d "ike to &o for this particu"ar brandE si?e and moda"K
0eason -,
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,4 6hat are the features you "ook for in a co"our !V 80ank ) to )(9K
a9 Pr#(e b9 &!l#"+ c9 De%#*$ d9 So&$d e9 P#("&re (l!r#"+
f9 Br!$d N!me &9 !'"er %!le% %er6#(e h9 E9"r! o''er#$*% 19 K!rr!$"+
H9 I$d#!$ (om3!$+
:4 Are you p"annin& to up&rade your o"d !VK 1f yes whyK
a9. e% b9 No
6hy+.
;4 6hat attracts you most in $"at !VK
6hich companies produce $"at !VsK %o you knowK
=4 %o you remember any $"at !V advertisementK 1f yes which one and whyK
6hy -,
0
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>4 Accordin& to you which brands@ co"our !Vs are tota" paisa basoo"K
L- Samsun& Onida Videocon BPL
4 6hat can be added on in co"our !Vs to make it more suitab"e and comfortab"e hand"in&
viewin& for youK
)(4 6ho &enera""y takes buyin& decision in your fami"yK
3ame
Occupation
A&e
0e"ation with respondent
))4 6hich company@s after sa"es service you think or eMperienced is best 8rank on ) to : sca"es9K
Brand Guickness Best know"ed&eab"e
!echnica" force
Behaviour of
technica" forceL-Samsun&OnidaVideocon
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BPL
)'4 Persona" information ;
a9 Address
b9 Phone 3o4
c9 Occupation
!hank you 'or "! #$* 3!r" #$ ")#% %&r6e+ !$d !dd 6!l&e "o #". I /o&ld l# e "o +o& "o ")#$ !5o&" ")e
%&r6e+ +o& 4&%" 3!r"#(#3!"ed #$.
Ple!%e )el3 &% !%%e% o&r o/$ e''e("#6e$e%% o$ ! %(!le o':4
:9 Very satisfiedE ,9 SatisfiedE *9 neither satisfied nor dissatisfied '9 somewhat
%issatisfiedE )9 Very dissatisfied4
0ank+.
1f dissatisfiedE whyK
! C!ll#$* !" #$(o$6e$#e$" "#me 5 &e%"#o$$!#re /!% re3e"#"#6e
( Poor #$"er6#e/ % #ll%
d Poorl+ /orded &e%"#o$%
e &e%"#o$$!#re /!% d#''#(&l" "o !$%/er
' &e%"#o$$!#re /!% "oo lo$*
* O")er re!%o$ 3le!%e %3e(#'+
2
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