Download - Marketing strategies: Push & Pull Strategies
PushStrategy
PullStrategy
Marketing STRATEGIES
Push Strategy
Creating the network of resellers, agents, brokers,
representatives
You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. you have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
Marketing Strategies: Push Strategy
You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. you have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
• Marketing Strategies: Push Strategy
For example
Everybody knows it, do not need advertising
You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market 3. you have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
• Marketing Strategies: Push Strategy
For example
Nobody knows your product. And Marketing effort takes too much , be too expensive..
You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. You have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
• Marketing Strategies: Push Strategy
For ExampleUsed to be a drug dealer, now trying to promote new medical product
Most probably need to use Push (:) strategy
You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. You have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
• Marketing Strategies: Push Strategy
For Example
Just passing by..
You need an expert in that.. then
BUT
you need to be careful
Let me tell you why….
Be careful! Advertising your product, in same time you advertise
Reseller
Marketing Strategies: Push Strategy
Be careful! 1. Advertising your product, in same time you advertise Reseller
2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty
programs, providing them with various promotional materials, training, sales and so on.
Marketing Strategies: Push Strategy
Be careful! 1. Advertising your product, in same time you advertise Reseller
2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various
promotional materials, training, sales and so on.
3. Nothing keeps the reseller to break the contract with you
Marketing Strategies: Push Strategy
Be careful! 1. Advertising your product, in same time you advertise Reseller
2. there are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional
materials, training, sales and so on.
3. nothing keeps the reseller to break the contract with you
4. it is difficult to control and predict sales. Small businesses always get to a certain
dependence on distributers which are always pursuing their own interests
Marketing Strategies: Push Strategy
Be careful! 1. Advertising your product, in same time you advertise Reseller
2. there are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional
materials, training, sales and so on.
3. nothing keeps the reseller to break the contract with you
4. it is difficult to control and predict sales. Small businesses always get to a certain dependence on distributers which are always pursuing their own interests
5.The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly
common situation where the agent is "big", and you are "small"
Marketing Strategies: Push Strategy
Pull Strategy
Selling by yourself
PROS:
1. To release services or products under its own brand
2. to position your product as an element of prestige and service for the elite
3. When you want to get a better capitalization of advertising costs. Translated in normal language
4. while You invest money in advertising, the price of your brand rises
5. you get more effective control over sales and more stable rOi
Marketing Strategies: Pull Strategy
For Example
PROS:
1. To release services or products under its own brand
2. To position your product as an element of prestige and service for the elite
3. When you want to get a better capitalization of advertising costs. Translated in normal language
4. while You invest money in advertising, the price of your brand rises
5. you get more effective control over sales and more stable rOi
Marketing Strategies: Pull Strategy
For ExamplePull strategy definitely helps you…
PROS:
1. To release services or products under its own brand
2. to position your product as an element of prestige and service for the elite
3. When you want to get a better capitalization of advertising costs. Translated in normal language
4. while You invest money in advertising, the price of your brand rises
5. you get more effective control over sales and more stable ROI
Marketing Strategies: Pull Strategy
ORSmart Marketing,
.. Sort of..
cons:1. The implementation of this strategy requires
a financial and time costs
2. Your business is highly dependent on your reputation
Marketing Strategies: Pull Strategy
cons:1. The implementation of this strategy requires a financial and time costs
2. Your business is highly dependent on your reputation
Marketing Strategies: Pull Strategy
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Be Smart, do not share your profits with resellers
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