Download - Marketing Strategies
Presented By:
Denise & Sharon
7 Marketing Strategies That Build Businesses
Bonus Tip !!! Begin with the end in mind.... What do you want to achieve ?
A ‘Wish’ is a goal that hasn’t been written down...write down exactly what you want to achieve. Use the SMART formula
1.Three Ways To Grow a Business
Number of clients
Average
transaction
value
Frequency
of transactions
2. Pick Your Niche….It is so much easier
Be specific-Customer type/locality
Create your ‘Dorothy Boyd’
Research them
Hang out with them
Target them and make an offer
3.Have a Marketing and Sales Strategy?
Marketing…..
Selling…..
3.Have a Marketing and Sales Strategy?
“Research studies have shown that small businesses with a marketing plan experience
a 24 to 30 % improvement in sales over those without”
Small Business Marketing Practice
3.Have a Marketing and Sales Strategy?
Who……………?
What ………….?
How……………?
When…………?
What…………..?
4.Have a Marketing Budget
That is what serious business owners do
It is an investment not a cost
Test and Measure
Ask questions
Keep up with developments
5.Blended Marketing: Off and Online Marketing
Have an online presence that works ( SEO brings rewards)
Use social networking ( Google recognises it!)
7 points of contact
Telemarketing|Email marketing|Directmail
Networking and Referral
6. Build a Targeted Database
33 Marketing and Sales Tips www.fasttrackyoursales.co.uk
6. Build a Data Base – Give them something they want
7. Constant Contact………….Engagement
Know Like Trust
Connect.....
Summary
Focus on Your 3 Areas
Pick a niche
Have a marketing and sales plan
Invest in a marketing budget ( 10% of Turnover)
Blended Marketing
Build a Targeted database
Constant contact (remember the 7 rule)
Fast Track Your Sales
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www.FastTrackYourSales.co.uk 0845 257 0073
www.FastTrackYourSales.co.uk/tandl 0845 257 0073