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Marketing on a Shoestring -
InternetWyomingJuly 2009
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internet marketingPrint collateralPress person/deptPress releasesDirect mailNewslettersGatheringsEventsAdvertising
Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads
internet
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web sites
•Static vs. interactive
•Content
•Images
•Multimedia
•Contact mechanisms
•Sales engines
internet
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online press room
•Fact sheets
•Talking points
•Press kit
•Photos
•Contact information
internet
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e-releases
•Shorter
•PDF vs. email text
•Free wire services
•Fee wire services
•Links
•Contact info
internet
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email campaigns
•Permission-based marketing
•Build list vs. buy list
•Opt in vs. opt out
•Frequency
•Action-oriented
•Measurements
internet
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e-newsletters
•HTML vs. text
•Email vs. 3rd party services
•Building list
•Frequency
•Value
•Actions
internet
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discussion forums
•Embedded or hosted
•3rd party solutions
•Moderate, administrate
•Seed and weed
•Cultivate
•Terms of service
internet
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text chats
•Chat application technology
•Embedded or Hosted
•Strategic topics
•Frequency
•Marketing
•Archives
internet
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banner ads
•Static vs. rich
•Standard sizes, shapes
•Placement
•Pricing - CPM, PPC, PPA
•Calls to action
•Measurement - ROI
internet
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it’s the relationships
•get business cards
•ask permission
•add to email list
•stay in touch - email
•stay in touch - tell a friend
•build relationships
internet
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Questions?
Next Up:Social media marketing tactics