Marketing on a Shoestring -
InternetWyomingJuly 2009
internet marketingPrint collateralPress person/deptPress releasesDirect mailNewslettersGatheringsEventsAdvertising
Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads
internet
web sites
•Static vs. interactive
•Content
•Images
•Multimedia
•Contact mechanisms
•Sales engines
internet
online press room
•Fact sheets
•Talking points
•Press kit
•Photos
•Contact information
internet
e-releases
•Shorter
•PDF vs. email text
•Free wire services
•Fee wire services
•Links
•Contact info
internet
email campaigns
•Permission-based marketing
•Build list vs. buy list
•Opt in vs. opt out
•Frequency
•Action-oriented
•Measurements
internet
e-newsletters
•HTML vs. text
•Email vs. 3rd party services
•Building list
•Frequency
•Value
•Actions
internet
discussion forums
•Embedded or hosted
•3rd party solutions
•Moderate, administrate
•Seed and weed
•Cultivate
•Terms of service
internet
text chats
•Chat application technology
•Embedded or Hosted
•Strategic topics
•Frequency
•Marketing
•Archives
internet
banner ads
•Static vs. rich
•Standard sizes, shapes
•Placement
•Pricing - CPM, PPC, PPA
•Calls to action
•Measurement - ROI
internet
it’s the relationships
•get business cards
•ask permission
•add to email list
•stay in touch - email
•stay in touch - tell a friend
•build relationships
internet
Questions?
Next Up:Social media marketing tactics