Download - Marketing Slideshow 2
MARKETING
Marissa DoriaBlock 3
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Companies Top Products
Microsoft: Microsoft Streets & Trips, Windows TweakUI and Verdana Font
Starbucks: Espresso Machine Apple: Apple Newton and Apple Lisa General Electric: Home appliances IBM: Notebooks
Product Planning Process
Idea Development Idea Screening Strategy Development Production and Financial Planning Limited Production and Test Marketing Full-Scale Production
Company Services
Microsoft—Share point online services to the world Great Clips—
Haircut Shampoo Style: Regular/Long/Formal Bang Trim/Neck Trim/Beard Trim Perm, Shampoo, Haircut & Style: Partial/Regular/Long Conditioning Treatment Gift Cards – Make getting haircuts
Geek Squad—available 24/7 for all of your computer repair or other technology needs
Papa John’s Pizza—take-out and delivery pizza restaurant chain in the United States
Remaxx—Commercial real estate services
Factors that come into play when deciding what a product should be priced at Supply and Demand Uniqueness Age Season Complexity Convenience Durability
Channel Members
Businesses that take part in a channel of distribution
Examples of Channel Members in the selling of Fruit at Grocery Stores: Retailers, Wholesale, Producers and major markets