Transcript
Page 1: Marketing professional services

Marketing Professional Services

2011 © Copyright Helen Cousins, Xcel Business Solutions 2011

Helen Cousins

for

Interim Managers Group

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Business Development Strategy

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Building a Business

People, not technology, build businesses.

Nothing will change that.

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Marketing is Essential

“The purpose of business is to create and keep a customer.”

Peter Drucker (1909 – 2005)

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Marketing is Essential

No Clients?

No Value

No Busines

s

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A fine line: Self Employed vs. Unemployed

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A fine line: Self Employed vs. Unemployed

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Self Employed vs. Unemployed

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Marketing 365

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Websites need Marketing

Source: Primary Position. SEO

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Social Media are not a Strategy

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Sales Are NOT Dirty

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Sales Are NOT Dirty

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Everybody is in Sales

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Networking Offline

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Networking Online

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Networking Online People

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Building Your Business

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Be Excellent

Business needs to work. Technology can’t fix broken business

models.

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Build a Reputation

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Be memorable

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Build a Network

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Leverage Your Skills

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Be Employable

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?Thank You

Questions?

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Connect with Xcel Business Solutions

Please introduce yourself if you send a LinkedIn request, as I only connect with people on LinkedIn that I know in the real world

Helen Cousins


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