Download - Marketing Plan Template
Executive Summary
A one page summary of the entire report. Make sure to include any conclusions that you make.
Table of Contents
1
1.Introduction
1
1.1.Organization and product
1
1.2.History
1
2.Strategic Plan and Focus
1
2.1.Mission Statement
1
2.2.Goals and Objectives
1
2.3.Core Competencies / Competitive Advantage
2
3.Situational Analysis
2
3.1.SWOT Analysis
2
3.2.Industry Analysis
2
3.3.Competitor Analysis
2
3.4.Company brief
2
3.5.Customer analysis
2
3.6.Environment analysis
3
4.Market-product Focus
3
4.1.Marketing and product objectives
3
4.2.Target Market
3
4.3.Points of Difference
3
4.4.Positioning
4
5.Marketing Program Strategy and Tactics
4
5.1.Product Line
4
5.2.Packaging
4
5.3.Promotion
4
5.4.Place
4
5.5.Pricing
5
6.Financial Data and Projections
5
6.1.Expense Distribution
5
6.2.Operating Expenses
5
6.3.Gross Profit per Unit Sold
5
6.4.Expected Market Share
5
6.5.Expected Net Revenue
6
7.Implementation Plan
6
7.1.Gantt chart
6
7.2.Promotion Schedule
7
8.Evaluation and Control
7
8.1.Quality Control
7
8.2.Risk Analysis
7
8.3.Evaluation Analysis
8
References
9
Appendices
Introduction
Organization and product
Your text.
History
Your text.
Strategic Plan and Focus
Your text.
Mission Statement
Your text.
Goals and Objectives
Non- Financial
Your text.
Financial
Your text.
Core Competencies / Competitive Advantage
Your text.
Situational Analysis
SWOT Analysis
Your text.
Industry Analysis
Your text.
Competitor Analysis
Your text.
Company brief
Your text.
Customer analysis
Your text.
Environment analysis
Your text.
Market-product Focus
Marketing and product objectives
Your text.
Target Market
Your text.
Points of Difference
Your text.Positioning
Your text.
Marketing Program Strategy and Tactics
Product Line
Your text.
Packaging
Your text.
Promotion
Your text.
Place
Your text.
Pricing
Your text.
Financial Data and Projections
Expense Distribution
Your text.
Operating Expenses
Your text.
Gross Profit per Unit Sold
Your text.
Expected Market Share
Your text.
Expected Net Revenue
Your text.
Implementation PlanGantt chart
Your text.
Promotion Schedule
Your text.
Evaluation and Control
Your text.
Quality Control
Your text.
Risk Analysis
Your text.
Evaluation Analysis
Your text.
References Your text.
Appendices
Your text.Marketing Plan: Dimsun World
Maria Paz CastroStephen Rivera
Teresita MontesMenchu Gallardo
DIMSUN WORLD
2/15/2010
Marketing Plan: Dimsun World
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