Download - Marketing Plan on Orange (3)
WELCOME TO OUR WELCOME TO OUR PRESENTATIONPRESENTATION
Topic
“Planning of a new business”
Product Profile• Name of the Product : Quicy Juice
• Type of Product : Soft Drinks• Ingredients : Orange , Salt
• Container : Tetra Pack• • Container size : 250 ml
• Product Price : 250 ml for Tk. 25
• Estimated Durability : 12 Months from date of manufactured• • Machinery used : Advanced technology imported from • USA, UK and Netherlands• • Brand Slogan : Khailai shanti ….
Why Quicy Juice• Quicy Juice is especially for the children and
diabetic people .
• It is a sugar free and diet juice.
• Quicy Juice is also providing the totally fresh juices.
• People are very much conscious about their health and mostly people are like the fresh food rather than the Soda, Carbonated drinks.
Business Plan
• There is no such juice pack for diabetic patient which creates a gap for them and we are filling that gap by producing diabetic juice and fullfilling the needs of the diabetic patient
Target Market
Objective
• Become as the Best New Juice Shop in the Bangladesh
• Improving the customer satisfaction through the good quality of products
• The creation of unique, innovative and healthy products that will differentiate Quicy Juice from local juice shops
• Four new Outlets in next five years in other city of Bangladesh
MISSION• Establish Quicy Juice as the Local leading source of healthy
energy in the form of freshly juices with an uncompromising commitment to making a difference through our values.
VISION• Explore all over the Bangladesh from fresh juices, providing
for all their needs always with the assurance of outstanding quality.
Competitive Advantage(mukhe bolte hbe)
Benefits Of Our Product
• High Quality & good for health.
• Juice For Diabetic people is a new product in the market.
• Diet
• Mixed Flavour
• Tetra Pack Protection
• First Comer in the market
• Enough Consumer to go on a large production
• Experienced Management team
• Product Differentiation
SIZE OF BUSINESSSIZE OF BUSINESS
This business will produce & provide consumer product and
organize medium size business. Initially we will cover the 1
division of the country but our prospect will be whole of the
country.
OFFICE EQUIPMENT
As a Medium business we start our business with some necessary
equipment. Our main office established in 250 Square ft Space and
industry is established in 3000 square ft space. We arrange our main
office with; 10 computers, 6 printers, 10 tables, 50 chairs, 10 fans,
and 6 air- conditioners. These are our main office equipments but
there are also some other stationary .
Why did we choose the location?
• Supply of electricity is available.
• Supply of gas is available.
• Financial institutions are available in Khatunganj’s why the transaction of money is very easy.
• Transportation system is very good
Threat Of SubstitutesThreat of substitutes towards For Quicy Juice Company can be very high. This is because of the –
• buyers might think the substitute product's quality and performance are equal to or greater than the our product.
• substitute products price is lower than our product
Threat of Supplier Bargaining Power
supplier bargaining power toward Quicy Juice
Company can be very high. This is because of the -
• Suppliers have substantial resources and provide a high differentiated product. In addition, the supplier can create high switching costs and increase the price anytime.
Threat of Buyer Bargaining Power.
Buyer’s bargaining power towards Quicy Juice Company can be very high. This is because of the –
• Buyers want the cheapest and the best quality products
But we are providing the best quality diabetic juice at lower cost though we are new comer in the market
Threat of New Entrants• Existing juice companies can
come in the market
• Minimization of profit
Product differentiation
Threat of Existing Rivalry
Rivalry refers to the competitive struggle for market
share between firms in an industry. Threat of
existing rivalry towards Quicy Juice Company can
very high. This is because of –
Current society has developed a lot of drinks
company such as pran, Acme etc. Therefore, these
might make Quicy Juice Company facing a highly
competitive.
ARRANGEMENTS OF THE CAPITAL & FORM Of BUSINESS
• The development cost is about tk2.5 million.
• 60% of the capital will be given by the partners.
• 40% capital will be collected by taking a loan from a bank.
• 15.5% interest will be given for the bank loan.
• Partnership business.
• 5 partners are working to create a new place in market.
Marketing Strategies
SMART objectives give the business a clearly defined target like..
Market Segmentation & Target Market
•Market Segmentation•Target Market
Marketing Tactics
• Pricing Strategies • Setting the pricing objectives• Determining Demand• Estimating costs• Types of cost and level of production• Analyzing competitor’s costs, prices and offer• Selecting a pricing method
Promotional Strategies
•Advertising•Personal Selling•Promotional Tools•Public Relations
PlaceDistribution Channel
Manufacturer
Manufacturer Whole
seller Distributor
Whole seller Distributor
Retail Distributor Retail Distributor
Final Customer Final Customer
Sylhet Sylhet
Rajshahi Rajshahi
Khulna Khulna
Barishal Barishal
Chittagong
Chittagong Dhaka Dhaka
Within area
Within area
Management Activities
• Location• Technological Aspects• Human Resource
Staffing
Training and Development
Motivation
Maintenance
Management Orientation
Chairman & President
Director FinanceDirector
Manufacturing
Director SalesDirector
Marketing
Manager Manager Manager Manager
Executive Executive Executive ExecutiveExecutive Executive Executive Executive
Financial Analysis & DocumentationSales Forecasting
0
2000000
4000000
6000000
8000000
1st 2nd 3rd 4th 5th
Year
Expected Sales for 5 Years
250 ml. Bottle
500 ml. bottle
1 Litre bottle
Situation Analysis• SWOT Analysis
STRENGTHS
•Available input materials•Low production cost•Technological and marketing knowledge•Strong distribution channel•Reasonable price•Easy manufacturing process
WEAKNESSES
•It is easy to copy the idea by others•Taste differ from the natural green coconut water•Green coconut water cannot be preserved for longer period
OPPORTUNITIES
•Monopoly market•Large market•High demand•Might have a chance to get subsidies by Govt. to export
THREATS•High competition in future by copying the idea•Entrance of new product•Alternatives are avoidable in some segment•Uncertainty of launching a new product.
Continue…
PEST Analysis
POLITICAL FACTORS
•Tax Laws •Stability of Government •Law of hiring and promotion
ECONOMICAL FACTORS
•Increasing GDP•Easy availability of loans from banks•Increasing middle class ,hence more consumer buying power
SOCIOCULTURAL FACTORS
•Changing consumer habits & lifestyles •Consumer buying behavior
TECHNOLOGICAL FACTORS
•Advancement of newer technology•Government providing thrust on R&D
Conclusion Bangladesh is a large populated country. We have targeted a
huge market segment for the product. Lots of people are looking for such a product. Our target market includes health conscious people, sick people, sportspersons & many other consumers, which we have segmented from the Demographical, Geographical, Psycho graphical & Behavioral point of view. Through provide good quality of product, selling reasonable price, effective promotional activities and maintain demand & supply of the product , put emphasize on customer choice etc. In such way we want detain the market by our product.
Thank You