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Gardening meets Luxury Trade Show 2014
Ilkka Poti Aki Latomaa Tuomo Nurmi Trang Le Huyen
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Who are we ?
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2004
Vesa Peltonen
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utterZ - “HULK’’ your life -
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- “HULK’’ your life -
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‘HULK’ is
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‘HULK’ is Green
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‘HULK’ is Technology
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‘HULK’ is Undefeatable
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45 working abroad
Finland, Sweden, Australia, Japan, etc.
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Market
United State
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America 2,3 bill acres
27,3 million acres
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America 2,3 bill acres
27,3 million acres Pennsylvania
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America 2,3 bill acres
27,3 million acres Pennsylvania 76%
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1/3 acres
U.S lawn care 49% Americans take care of own lawn
LATINOs
Latinos worker in the industry
1/5 hire professional workers
$30billions USD spend for lawn care
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Turfgrass Industry
$25
500,000
billions
Mark up
Workers in American
700,000 Atheletics fields
26 millions Golfers
17,000 Golf courses
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$11,53 per hour
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$11,53 per hour
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$11,53 per hour
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... draw attention to what could be done to free up
men to fight and help with shortages of wool during
World War I. The wool was auctioned off for $100,000 and given to the Red Cross.
Speaking of presidents, early Presidents Washington and
Jefferson both used sheep to keep their home lawns at
manageable heights.
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1827 Edwin Budding
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WOW.. I’m look
high fashion
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1902 Ransomes
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future energy REVOLUTION
enjoin your life
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future energy REVOLUTION
enjoin your life
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Product
CUTTERz
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Cutterz 1000 is full automatic and economical lawn mower which use solar power.
Built and designed for lawns ranging from 0-1000 m² in size, the Cutterz 1000 brings you maximum lawn enjoyment. With cool design and powerful motor Cutterz 1000 will have your lawn
trimmed, clipped and looking great in a snip!
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Cutterz 1000 is full automatic and economical lawn mower which use solar power.
Built and designed for lawns ranging from 0-1000 m² in size, the Cutterz 1000 brings you maximum lawn enjoyment. With cool design and powerful motor Cutterz 1000 will have your lawn
trimmed, clipped and looking great in a snip!
CUTTERz 1000 automati
c
Up 1000 m2
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Customers
Retailers
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Life enjoyment Busy schedule
Lots money Have own house
Private Love luxury
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IDEAL PARTNER
High reputation
Major appliances warranty Network of retailers
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Golf Course Industry
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$696,524
18-hole course
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18-hole course
Labor 58%
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18-hole course
Equipment and fuel
14%
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Strategies
Pricing & Promotion
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Customer Awareness