Marketing Plan Business Plan
Industry Profile Location and facilities
Describe and explain the location of your business
Distribution
How do you plan to get your product or service to your customer?
My business will be located in Vanhorn Iowa
It will be located in vh because there is a need for golf grips. There is a golf course located 5 minutes away, which will bring in avid golfers who need new grips.
I will complete the process in my garage. The customer will either drop the clubs off or i can pick them up. I will then have the clubs ready for pick up or deliver the clubs when finished.
Competition profile
Describe your competitors
Golf pride Golf pride multi multi
compoundcompoundTour wrapTour wrap LaborLabor
Dicks Dicks Sporting Sporting GoodsGoods
9.59/grip9.59/grip 4.59/grip4.59/grip 3.00/clu3.00/clu
GolsmithGolsmith 3.00/club3.00/club
Golf GalaxyGolf Galaxy 3.00/club3.00/club
Customer profile
Describe your intended customer
Income
Age
Gender
Location
Customer
Age: 35-55
Income: 40,000-100,000
Male/Female
Benton County
Pricing profile
Describe how you will price your product or service
I will be using a discount pricing system. I will research each competitor and then price my service lower then theirs. I will add a bit for delivery and pick up. I will also offer the customer to buy grips at a 10%mark up from purchase price.
Advertising/promotio
n Describe how you advertise and promote your business and what it will cost
Marketing
Flyers: $5.00 (100 flyers)
Bumper Stickers: $280.00 (1000 stickers
Business Cards: $50.00 (500 cards)
Key Chain: $300.00 (100 key chains)
Total: $635.00
Marketing Industry profile
Competition profile
Customer profile
Pricing profile
Advertising/promotion