Download - Marketing Plan 2003
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Marketing Plan
Vivace Body Spray
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Introduction
Hisham Bin Mustafa
Nahid Hassan
Tasnim Akter
ASM Sayem
Syed Ashraful Alam
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Product View
Product Name: Vivace
Organization: Anonymous 5 limited
Slogan: Expresses You Everytime
Logo:
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Types of Product and their Classifications
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We will be right back after theCommercial Break!!!!
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Market Segmentation
Market consists of different customers, products,
tastes and needs
Vivace cannot take upon the mass market to increase
their sales
we grouped the potential buyers of our body spray
They include the teenagers, youth, adults and aged
person of both the gender
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Marketing Environment
Customers
Suppliers
Intermediaries
Competitors
Publics
Political Forces
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Competitors
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SWOT Analysis
Strength
Covering a mass population by providing different
tastes for different age
Production through highly advanced technology
International quality products
Lesser labor costs
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SWOT Analysis
Weakness
New firm promoting single product
Existing competitors
Unable to export the commodities to other countries
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SWOT Analysis
Threats
Easy manufacturing by the illegal companies
Leakage of Technology
Leakage of Strategy
Established multi-national companies
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PEST Analysis
Political
Anonymous 5 ltd. company and its employees
are required to comply with the laws andregulations of the countries
Obey the current government and regularityagencies
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PEST Analysis
Economic
The company pays heed to the
consumers buying power, and thus
it keeps its product price at an
affordable rate
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PEST Analysis
Social
Anonymous 5 ltd. is committed to
providing branded products andservices which consistently offer value
in terms of price and quality, and which
are safe for their intended use keepingsocial concerns into account
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PEST Analysis
Technological
The firm will work on the basis of sound
science and technology, applying
rigorous standards of product safety
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Objectives and Issues
Vision: Maintaining long-term aromatic beliefwithin the consumers
Mission: Offering a healthy and fragrantEnvironment
Goals: create and capture the market rapidly
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Marketing Mix
Promotions
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Marketing Mix
Advertising & Viral Marketing
Sales Promotion & Personal Selling
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Marketing Mix
Places
The anonymous 5 ltd company attempts to
cover the network of all the districts ofBangladesh
Keeping the stock and transporting it to the
right place at the right time is also a part of
intended positioning
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Budget
Target Customer : 49% of 16crore = 7,84,00,000
Customers we expect:7% of 7,84,000 = 55,00,000 (aprrox.)
Units Sold per month: 55, 00, 000 by 5 = 11, 00, 000
Revenue /Month: 11,00,000 into 200= BDT 22,00,00,000
We pretend that 50% of expenses go by as Cost of
Production and more 35% is the marketing
Profit: 15% of 22,00,000= BDT 33,000,000
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We will be right back after theCommercial Break!!!!
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Vivace Commercials
Location: Street
Casts:
Preety: Girl
Eve Teasers: Sayem, Nahid, Hisham, Imran
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