> Founder, ASTP, London based social media & digital marketing agency
> Founder, Content Calendr, Social media marketing
platform
> Twitter: @AlexPackham
LOOKING FOR THE ANSWERS…
! Which skills do young marketers need to be successful? ! How to plan your career? Where to start? Agency, Corporate, Self-
Employed? ! Young people in leading positions: How to get there? Pros and Cons
of being a young leader? ! Your personal way to success? ! How important is networking and how to do it?
SHARING MY STORY
‘UNIVERSITY TROUBLEMAKER’
My career started
at University.
MY FIRST PITCH
At my cousins 10th birthday party, I pitched the
owner of Prop Store 4 ideas for his Facebook page and told him I’d get it to 1,000 likes.
1 week later he hired me to work remotely running
his Facebook and Twitter pages at University.
GETTING A ‘REAL JOB’
GETTING A ‘REAL JOB’
MOVING FORWARD: NOW TV
! Moved to the corporate world
! Biggest UK pay TV operator
• Publicly traded company
THE ‘CORPORATE EFFECT’ ON MY CAREER LE
AR
NIN
G
TIME
Normal learning curve
! Near unlimited resources
! £1.4m annual budget ! Slow movement, but
surrounded by experience!
BUT I WANTED TO START
MY OWN COMPANY!
VITAL READING
‘Stop thinking about it, make a plan and
get on with it’!
How to execute and deliver your
thoughts!
Inspiration:!Millionaire at 30 years old
Incredibly hard worker
STARTING YOUR OWN COMPANY
! Plan for it, don’t ‘just do it’
! Long hours ! Get your first clients locked
whilst still employed
! Maintain relationships: I consulted for Sky for 3 months after I left for 3 days a week
“FEEDING THE BEAST”
Working from home in my unfurnished
new flat.!
Renting half a desk off a client
to get going.!
Adding two Non-Executive Directors, £30,000 of funding
and a team of 5.!
QUESTIONS AND ANSWERS: MY TIPS
MY ANSWERS
Which skills do young marketers need to be successful?
Be aware of your surroundings – marketing is predicting consumer behavior.
Nothing happens without a plan, so make one,
and be willing to work hard to get what you want.
MY ANSWERS
How to plan your career? Where to start? Agency, Corporate, Self-Employed?
Have clear, yearly goals you want to achieve and review your progress towards them on a monthly
basis – have a meeting with yourself.
Where to start? Do them all at the same time.
MY ANSWERS
Pros and Cons of being a young leader? Pro’s: Lots of freedom to pursue the things you love
& no one can tell you what you can or cant earn – what you put in you get out .
Cons: Long working hours, lots of sacrifice, usually
under resourced.
MY ANSWERS
How important is networking and how to do it?
Networking is vital and in reality it’s quite simple:
Be nice to everyone you meet Listen to what others have to say
Analyse if they can help you Make an effort to get to know them
FINALLY, MY 5 TIPS FOR YOU
1. SET GOALS FOR THE YEAR TO
CREATE A VISION FOR YOURSELF, CREATE ACTIONS TO ACHIEVE THEM, REVIEW THEM MONTHLY
2. FIND A MENTOR 3. LEARN HOW TO SELL WITHOUT
BEING ‘SALESY’ 4. ALWAYS MOVE FORWARD 5. WORK HARD, THEN WORK
HARDER, THEN WORK HARDER AGAIN
THANK YOU