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Tuesday, September 13, 2011

shrdSenior Member

Join Date: Aug 2010Location: Faisal Abad-LahorePosts: 200Thanks: 142Thanked 438 Times in 128 Posts

Marketing MCQs

The act of obtaining a desired object from someone by offering something in return is known as a(n)

________.

exchange

relationship

transaction

value

Marketing is best understood as the process of _____.

Exigo

Direct sales software No monthly fee mobile

Product Strategy

Get Product Strategy info for free, from IndustryWeek

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promoting products and services

making a sale

creating customer needs

satisfying customer needs and wants

_________ is defined as a social and managerial process by which individuals and groups obtain what

they need and want through creating and exchanging products and value with others.

Promotion

Advertising

Sales

Marketing

When backed by buying power, wants become ________.

products

demands

needs

purchases

Economists use the term ________ to refer to a collection of buyers and sellers who transact in a

particular product class

experience

market

exchange

customer

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When marketers try to reduce demand for a product temporarily, they are engaging in

Satisfying demands

Customer management

Demarketing

Environmental management

An organization that has adopted the ________ concept believes that consumers will not buy enough

of the firm's products unless it undertakes a large-scale selling and promotion effort.

marketing

product

production

selling

The ________ concept calls on marketers to balance company interests, customer wants and society's

interests.

selling

societal marketing

production

marketing

The marketing concept expresses the company's commitment to _____.

organizational goals

an integrated company effort

consumer sovereignty

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all of the above

The ________ concept holds that consumers will favour products that are available and highly

affordable. Therefore, management should focus on improving production and distribution efficiency.

marketing

product

selling

production

Marketing is critical to the success of every organization, large or small, business or not-for-profit,

domestic or international.

True

False

The two goals of marketing are to attract new customers by providing superior value and to keep and

grow current customers by delivering satisfaction.

True

False

Marketing offers are typically limited to tangible products only.

True

False

Marketing principles are applied to the marketing of products and services, and to create brand

experiences for consumers

True

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False

The product concept suggests that an organization should devote considerable effort making

continuous product improvements.

True

False

The key to building customer relationships is to create superior customer value and satisfaction.

True

False

Mass marketing, which is selling in a standardized way to any and all customers, is an especially

appropriate marketing strategy in today's fragmented market place.

True

False

Marketing activities may be performed not only by sellers, but also by potential customers.

True

False

Marketing offers are not limited to physical objects, but they may include persons, places,

organizations, information, and ideas.

True

False

Selling focuses on creating sales transactions rather than on building profitable customer

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relationships.

True

False

Every organization wants to design and put into action the marketing mix that will best achieve its

objectives in its target markets. Which of the following is not one of the marketing management

functions involved in this process?

analysis

control

planning

segmentation

A first major activity in strategic planning is _________.

determining the business portfolio

defining the company’s mission

determining the company’s capabilities

setting corporate objectives

________ are high-growth, high-share businesses or products that often need heavy investment to

finance their rapid growth.

Stars

Dogs

Question marks

Cash cows

Which of the following is not one of Michael Porter’s five forces that determine the profitability of an

industry?

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competitive rivalry

supplier power

barriers to entry

product differentiation

The process of developing and maintaining a strategic fit between the organization's goals and

capabilities, and its changing marketing opportunities, is called ________ planning.

market control

profitability

strategic

tactical

The four P's are the controllable tactical marketing tools blended to produce a desired response in the

market place. Which of the following is not one of the four P's?

Place

People

Product

Promotion

A marketing strategy is the marketing logic by which the company hopes to achieve its marketing

objectives. Which of the following is not part of a marketing strategy?

positioning

budget

the marketing mix

product development

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Marketing __________ is the process that turns marketing plans into marketing actions to accomplish

strategic marketing objectives.

implementation

management

control

planning

The _________ is a portfolio-planning tool used to identify growth opportunities through market

penetration, market development, product development, or diversification.

business portfolio

market positioning grid

product-market expansion grid

value delivery network

The process of dividing a market into distinct groups of buyers with different needs, characteristics or

behaviour who might require separate products or marketing mixes is called __________.

market positioning

market targeting

market segmentation

market aggregation

The positioning of a product, in marketing terms, is the place the product occupies in the mind of the

customer, relative to the competitor’s products.

True

False

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Market segmentation is a tool by which management identifies and evaluates the various businesses

making up the company.

True

False

A Question Mark is a low-growth, low-share SBU or product that may generate enough cash to

maintain itself, but does not promise to be a large source of cash.

True

False

Serving a market niche, a small segment of the market that has been overlooked or ignored by other

marketers, is a marketing strategy that can lead to competitive advantage.

True

False

Marketing planning, one of the four steps in the marketing management functions, involves deciding

which products will help the company attain its overall strategic objectives.

True

False

A market-oriented mission statement defines the business in terms of satisfying basic customer needs.

True

False

A company’s marketing department may be arranged by function, by geography, by product, or by

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customer, and typically includes product managers, salespeople, market researchers, and advertising

managers.

True

False

Target marketing is the process of dividing a market into distinct groups of customers and potential

customers, each with distinct needs, characteristics, or behaviour, who might require separate

products or marketing mixes.

True

False

A company's mission statement needs to be turned into detailed supporting objectives for each level of

management.

True

False

A Subordinate Business Unit (SBU) is a unit of the company that has a separate mission and

objectives and can be planned independently from other company businesses.

True

False

Describe the principal activities of the marketing process.

To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p>

at the end.

In this modern age of customer relationship marketing, explain how the elements of the marketing

mix (the 4 P's) should be viewed from the buyer's standpoint as the 4 C's.

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Some marketing actions that seem innocent in themselves strongly affect society. The marketing of

cigarettes, for example, shows that ___________.

not all companies believe in the marketing concept

private transactions may involve larger questions of public policy

it is sufficient for companies to quietly go about their marketing activities without considering society

marketers can sometimes promote products that are illegal

Which of the following is not true of Canadian consumers?

they hold slightly unfavourable attitudes toward marketing

they are critical of marketing

they believe that some marketing activities actually harm consumers

they believe that American marketers are more ethical than Canadians

Critics of marketing point to which of the following factors when charging that the marketing system

causes prices to be higher than they should be?

creating false wants and needs in consumers

high costs of advertising and excessive markups

high costs of distribution and poor service to disadvantaged customers

all of the above

The three types of deceptive marketing practices are __________________.

deceptive pricing, promotion, and packaging

excessive markups, high prices, and excessive discounting

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marketing tobacco, alcohol, and drug products

claiming a product is better, cheaper, or easier to use than a competitor’s product

Salespeople are sometimes criticized for using high-pressure sales tactics that persuade people to

_____________.

buy a product they don’t require to satisfy a basic human need

pay too high a price for a product

pay attention to the company’s advertising

buy a product they had no intention of buying

Critics of marketing say that ________________.

some products lack the quality they should have, and don’t produce enough profit for the company

some products lack the quality they should have, and can only be sold using high-pressure tactics

some products lack the quality they should have, offer few benefits, or are even illegal

some products lack the quality they should have, offer few benefits, or are even unsafe

Consumer Reports, a magazine that gives detailed comparative information about consumer products,

is published by ___________.

CADM, Consumers Against Deceptive Marketing, a consumer advocacy group

a trade organization whose membership includes all the companies that manufacture consumer

products

the Canadian and American federal governments

Consumers Union, a non-profit product-testing organization

Some producers follow a program of ________________, causing their products to become obsolete

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before they actually should need replacement.

planned integration

high-pressure selling

planned obsolescence

necessitation

____________ is a type of economic discrimination in which major chain retailers avoid placing stores

in disadvantaged neighbourhoods.

Redlining

Weblining

Profiling

Hardlining

The criticism of marketing that suggest that advertising urges us to place too much importance on

material things, and to judge ourselves and others by what we own rather than by who we are, is

_______________.

causing Canadians to save less and spend more

forcing businesses to spend even more on advertising

typically offered by social scientists

completely without foundation

It is unfair to blame marketing for creating materialism in society, since our values as a society arise

from basic socialization processes that go much deeper than what business and mass media alone can

produce.

True

False

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Critics of marketing refer to the inundation of society by advertising as “cultural pollution.”

True

False

Marketing is political.

True

False

Critics of marketing believe that companies can help society by acquiring competitors rather than by

developing their own new products.

True

False

There are laws in place to prevent unfair competitive business practices, but it is difficult to prove that

the company’s intent was predatory.

True

False

Environmentalism is an organized movement of citizens and government agencies to improve the

rights and power of consumers.

True

False

Environmentalism is an organized movement of concerned citizens and government agencies to

protect and improve people’s living environment.

True

False

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Environmentalism is a management approach that involves developing strategies that both sustain the

environment and produce profits for the company.

True

False

Socially responsible marketing can also be described as “enlightened marketing.”

True

False

Sense-of-mission marketing means that the company should define its mission in terms of the

products it provides for society.

True

False

List and describe the major social and ethical criticisms of marketing.

Describe two forms of citizen and public actions that can encourage socially responsible marketing.

A(n) ________ is a network that connects people within a company to each other.

digital initiative

intranet

Internet

extranet

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The “old economy” revolved around manufacturing companies that mainly focused on standardizing

their production, products and business processes, whereas the “new economy” revolves around

_______________.

environmentalism

digitalization

consumerization

information businesses

___________ is the term for the use of Internet technology to conduct a company’s business, and can

include all functional areas of the company.

Emarketing

Ebusiness

Ecommerce

Eprocurement

Which of the following is not a form of Internet technology utilized by businesses?

intranets

exchanges

domains

websites

_______ ecommerce is an online exchange in which consumers search out sellers, learn about their

offers, and initiate purchases, sometimes even driving transaction terms.

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Business to Business (B2B)

Business to Consumer (B2C)

Consumer to Business (C2B)

Consumer to Consumer (C2C)

Which of the following is not an online business model?

channel conflict

pure play

content site

Internet service provider

In Internet marketing, a company’s website can be used for all of the following except __________.

sales support

selling advertising

direct marketing

buying advertising

A(n) ________ website is intended primarily to provide information about the company, rather than to

support marketing activities, and is a site built for investors rather than consumers.

marketing

corporate

pure play

ecommerce

All of the following are forms of online advertising except _________.

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impressions

pop-ups

banners

sponsorships

Email marketing is the practice of using email to reach customers and potential customers with

targeted, interactive, personalized messages.

True

False

Intranet is simply a misspelling of Internet

True

False

Channel conflict refers to the difficulties of designing and building an effective website.

True

False

A marketing website provides information to customers that will help move them closer to a purchase

transaction, but does not allow the customer to actually conduct the transaction online.

True

False

Online advertising is ineffective unless the user clicks on the ad and moves to the advertiser’s website.

True

False

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Web communities or online communities, such as those found on the websites of Chatelaine and

Today’s Parent magazines, allow members to congregate, communicate, and exchange views on issues

of common interest

True

False

Internet marketing is challenging because websites, unless heavily promoted, are likely to go

unnoticed. Even when the site is noticed the marketer has less than 10 seconds to capture the visitor’s

attention.

True

False

Even though it is no more dangerous to use a credit card online than it is to use it anywhere else,

many consumers fear that unscrupulous people can eavesdrop on their online transactions or intercept

their credit card numbers.

True

False

Pure play companies operate only online, without any “bricks and mortar” or traditional retail

presence.

True

False

Companies that market products such as cars, computers, and financial services, where the consumer

typically spends considerable time collecting information before making a purchase, have an easier

time attracting and holding visitors to their websites.

True

False

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#2

#3

__________________

Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!

Hazrat Ali (R.A)

The Following User Says Thank You to shrd For This Useful Post:

hijaab (Wednesday, September 14, 2011)

Wednesday, September 14, 2011

hijaabMember

Join Date: Jan 2011Location: bwpPosts: 48Thanks: 34Thanked 14 Times in 14 Posts

it ll be good if u post answers

Wednesday, September 14, 2011

shrdSenior Member

Join Date: Aug 2010Location: Faisal Abad-LahorePosts: 200Thanks: 142Thanked 438 Times in 128 Posts

1:The act of obtaining a desired object from someone by offering something in return is known as a(n)

________.

(a)exchange

(b)relationship

(c)transaction

(d)value

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2:Marketing is best understood as the process of _____.

(a)promoting products and services

(b)making a sale

(c)creating customer needs

(d)satisfying customer needs and wants

3:_________ is defined as a social and managerial process by which individuals and groups obtain

what they need and want through creating and exchanging products and value with others.

(a)Promotion

(b)Advertising

(c)Sales

(d)Marketing

4:When backed by buying power, wants become ________.

(a)products

(b)demands

(c)needs

(d)purchases

5:Economists use the term ________ to refer to a collection of buyers and sellers who transact in a

particular product class

(a)experience

(b)market

(c)exchange

(d)customer

6:When marketers try to reduce demand for a product temporarily, they are engaging in

(a)Satisfying demands

(b)Customer management

(c)Demarketing

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(d)Environmental management

7:An organization that has adopted the ________ concept believes that consumers will not buy

enough of the firm's products unless it undertakes a large-scale selling and promotion effort.

(a)marketing

(b)product

(c)production

(d)selling

8:The ________ concept calls on marketers to balance company interests, customer wants and

society's interests.

selling

societal marketing

production

marketing

9:The marketing concept expresses the company's commitment to _____.

(a)organizational goals

(b)an integrated company effort

(c)consumer sovereignty

(d)all of the above

10:The ________ concept holds that consumers will favour products that are available and highly

affordable. Therefore, management should focus on improving production and distribution efficiency.

(a)marketing

(b)product

(c)selling

(d)production

11:Marketing is critical to the success of every organization, large or small, business or not-for-profit,

domestic or international.

True

False

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12:The two goals of marketing are to attract new customers by providing superior value and to keep

and grow current customers by delivering satisfaction.

True

False

13:Marketing offers are typically limited to tangible products only.

True

False

14:Marketing principles are applied to the marketing of products and services, and to create brand

experiences for consumers

True

False

14:The product concept suggests that an organization should devote considerable effort making

continuous product improvements.

True

False

15:The key to building customer relationships is to create superior customer value and satisfaction.

True

False

16:Mass marketing, which is selling in a standardized way to any and all customers, is an especially

appropriate marketing strategy in today's fragmented market place.

True

False

17:Marketing activities may be performed not only by sellers, but also by potential customers.

True

False

18:Marketing offers are not limited to physical objects, but they may include persons, places,

organizations, information, and ideas.

True

False

19:Selling focuses on creating sales transactions rather than on building profitable customer

relationships.

True

False

__________________

Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!

Hazrat Ali (R.A)

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#4

#5

The Following User Says Thank You to shrd For This Useful Post:

shahid_5151 (Sunday, July 13, 2014)

Wednesday, September 14, 2011

shrdSenior Member

Join Date: Aug 2010Location: Faisal Abad-LahorePosts: 200Thanks: 142Thanked 438 Times in 128 Posts

10:Correct Answer:production

17:Correct Answer:False

__________________

Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!

Hazrat Ali (R.A)

The Following User Says Thank You to shrd For This Useful Post:

hijaab (Thursday, September 15, 2011)

Thursday, September 15, 2011

hijaabMember

Join Date: Jan 2011Location: bwpPosts: 48Thanks: 34Thanked 14 Times in 14 Posts

thnx shrd

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