Download - Marketing Communication
AboutSandesh, established in 1923, is a regional newspaper in Gujarat.
The current CEO is Mr. Falgunbhai Patel.
Major competitor in Gujarat market,
enjoying considerable market share.
It currently has 7 editions, throughout
India, and has recently launched the Mumbai
edition in 2014.
Diversified in Out of Home advertising and
Television news.
PGP MARCOMM 2014-15
KEY RESPONSIBILTY AREAS
To Analyse Gujarat As A Potential Market
To Understand Sandesh In Depth.
The Agency Functions And Media
Relations.
To Observe And Understand Sales Deals.
To Learn The Various Aspects Of Print
Industry. PGP MARCOMM 2014-15
TASKS AND RESPONSIBILITIES
Working on the Weekly mock sales presentations
Observing and analysing the sales deals and meetings.
Studying the Gujarat market in depth.
Understanding the different aspects of print industry.
PGP MARCOMM 2014-15
CHALLENGES FACED ANALYSING MEDIA RATES.
LEARNING THE SKILL OF NEGOTIATION.
UNDERSTANDING DIFFERENT MARKETS AND CLIENTS IN DEPTH.
SALES CLOSURES.
PGP MARCOMM 2014-15
ACHIEVEMENTS
Successfully achieved sales closures, during mock presentations.
Overcame the difficulties faced in negotiations and sales closures
PGP MARCOMM 2014-15
SUMMARY OF THE RESEARCH FINDINGS
The research objective- To understand the reading preferences of regional
readers.
Relevant and editorially strong content is the driving force.
The content a reader prefers usually depends on many factors.
Print medium preferred over other electronic mediums for news.
Majority of the respondents flip through print ads, and recall is low.
A sense of language connect and comfort and also delivers better news
and coverage. PGP MARCOMM 2014-15
RECOMMENDATIONS
THE REGIONAL NEWSPAPER CATEGORY
CAN IMPROVE ON THESE FACTORS
Improve Printing quality and visual aspects in order to attract more
readership.
More emphasis on editorial content, and
less on advertisements
Avoid Unnecessary content, and the quality of news delivered should be
better.
PGP MARCOMM 2014-15
1.Meaningful insights
about the Gujarat market 2. Learned
about The sales approach
3. Adding value to the customer is important
4. Media sales and negotiation skills
5. Different aspects of print
industry
6. Importance of maintaining
effective relations
7. The Advertising agency and different
markets/clients
8. Importance Of Sales
Department
PGP MARCOMM 2014-15