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CLOUDNOVA /
MARKETING AUTOMATION: UTILIZZA DATI E AUTOMAZIONI A SUPPORTO DEL REPARTO MARKETING E COMMERCIALE
1
Alessandro Bodo, Cloudnova srlwww.cloudnova.it
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CLOUDNOVA /
BIG DATA
2
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CLOUDNOVA /
DATA DRIVEN MARKETING
3
METTI IL CLIENTE AL CENTRO
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CLOUDNOVA /
DATA DRIVEN MARKETING
3
Email personalizzate
METTI IL CLIENTE AL CENTRO
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CLOUDNOVA /
DATA DRIVEN MARKETING
3
Email personalizzate
Segmentazione contatti
METTI IL CLIENTE AL CENTRO
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CLOUDNOVA /
DATA DRIVEN MARKETING
3
Email personalizzate
Segmentazione contatti Contenuti in base a KW
METTI IL CLIENTE AL CENTRO
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CLOUDNOVA /
DATA DRIVEN MARKETING
3
Email personalizzate
Segmentazione contatti Contenuti in base a KW
Test A/B
METTI IL CLIENTE AL CENTRO
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CLOUDNOVA /
DATA DRIVEN MARKETING
3
Email personalizzate
Segmentazione contatti Contenuti in base a KW
Test A/B Ottimizzazione del Funnel
METTI IL CLIENTE AL CENTRO
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio Tracciare la fonte
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio Tracciare la fonte Il sito ha un ruolo centrale
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio Tracciare la fonte Il sito ha un ruolo centrale Tracciare i comportamenti
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio Tracciare la fonte Il sito ha un ruolo centrale Tracciare i comportamenti Landing pages e CTA
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio Tracciare la fonte Il sito ha un ruolo centrale Tracciare i comportamenti Landing pages e CTA Collegare la vendita alla fonte
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CLOUDNOVA /
CLOSED LOOP MARKETING
4
Marketing e Commerciale Chiudere il cerchio Tracciare la fonte Il sito ha un ruolo centrale Tracciare i comportamenti Landing pages e CTA Collegare la vendita alla fonte Quali strumenti?
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CLOUDNOVA /
INBOUND MARKETING
5
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CLOUDNOVA /
MARKETING AUTOMATION
6
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CLOUDNOVA /
MARKETING AUTOMATION
6
5.000
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CLOUDNOVA /
MARKETING AUTOMATION
6
5.000
50
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CLOUDNOVA /
MARKETING AUTOMATION
6
5
5.000
50
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CLOUDNOVA /
MARKETING AUTOMATION
6
5
5.000
50
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CLOUDNOVA /
MARKETING AUTOMATION
6
5
5.000
50
10?
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CLOUDNOVA /
MARKETING AUTOMATION
6
5
5.000
50
10?
€50.000
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CLOUDNOVA /
MARKETING AUTOMATION
6
5
5.000
50
10?
€50.000
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CLOUDNOVA /
MARKETING AUTOMATION
6
5
5.000
50
10?
€50.000 €100.000?
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CLOUDNOVA /
QUALI DATI TRACCIARE?
PER MUOVERE I PRIMI PASSI
7
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CLOUDNOVA /
QUALI DATI TRACCIARE?
PER MUOVERE I PRIMI PASSI
visite/mese
conversioni/mese
trattative/mese
vendite/mese
nuovi clienti/mese
clienti fidelizzati
performance keywords
performance pagine
performance post
quante landing pages?
quante e quali CTA?
…
7
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CLOUDNOVA /
DA DOVE INIZIARE?
8
PER MUOVERE I PRIMI PASSI
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CLOUDNOVA /
DA DOVE INIZIARE?
inbound marketing
SEO strategy
content strategy
social media strategy
redesign del sito web
software M.A.
monitoraggio continuo
Mktg e Vendite
contenuti
contenuti !
contenuti !!
contenuti !!!
contenuti !!!!
8
PER MUOVERE I PRIMI PASSI
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CLOUDNOVA /
WWW.CLOUDNOVA.IT/KNOWDATA16
9
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[email protected]+39 049 825 6353+39 349 1917 258
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CLOUDNOVA /
MARKETING AUTOMATION + CRM
11
Collegare le attività di marketing alle vendite Identificare i contenuti e i canali più influenti Allineare marketing e commerciale Definire le operazioni svolte tra i 2 dipartimenti Avere un sistema di LEAD SCORING Impostare obiettivi monetari Calcolare meglio il ROI …