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MARK
TING AUD
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ACKNOWLEDGEMENT
INTRODUCTION TO AMS....
PART 1: MARKETING ENVI
MACRO ENVIRONEMENT.....
TASK ENVIRONEMENT..........
PART 2: MARKETING STR
PART 3: MARKETING ORG
PART 4: MARKETING SYST
PART 5: MARKETING PRO
PART 6: MARKETING FUN
CONCLUSION
Table of Contents
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RONMENT AUDIT..........................................
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TEGY AUDIT..................................................
NIZATION AUDIT........................................
EM AUDIT........................................................
UCTIVITY AUDIT.........................................
TION AUDIT...................................................
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A
I am highly indebted to respecte
and profound gratitude I convey
KNOWLEDGEMENT
dSir Babar Wahab to given me this opportu
my thanks toLogistic Managerof AMS for pe
ity & with a deep sens
mission & all support.
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Analy
AMShave become a fast growin
Company with a strong presence i
understanding of our customer ne
Together we can find solution,
continue to provide our customer
Analytical Measuring Systems(
marketing of Analytical / Life Sci
Analytical Measuring Systems(
Pakistan.
Analytical Measuring Systems
developers and manufacturers of
2,000 major installations in Pakis
organizations in Pakistan.
Analytical Measuring Systems(
providing back-up services to div
Microscopes, Gas/Liquid Chroma
Spectrophotometers, DNA SynthPetroleum Testing Equipments et
recognized by all major multinati
The company is staffed by some
specialized nature of our activitie
management.
Analytical Measuring Systems(
standards over its operations, reso
Analytical Measuring Systems(
of job.
Analytical Measuring Systems(
Sciences company in Pakistan to
Certificate. Achieving the ISO 90
company and its commitment to p
tical Measuring System (Pvt.) Ltd
and highly profitable life Sciences and Analyti
n advanced Scientific and Clinical research. A
eds are the driving force behind our success wit
aim to expand AMS into new territories and fi
with quality products and multi-faceted solutio
Private) Limited is a Pakistan based company, a
ence Instruments of highest repute.
Private) Limited is among the leading organizat
(Private) Limited Represents in Pakistan few of
iotechnology, Analytical and Electron Optics i
an. We have a very large customer base among
Private) Limited have successfully supplied, in
rse range of high tech. instruments which inclu
tographs, Atomic Absorption Spectrometers, U
sizers, Genetic Analysis Systems, Automated P. AMS is the symbol of quality and standard se
nal, private and public sector organizations.
f the best people of their field available in the c
imposes exacting demands on both the compa
Private) Limited fulfils these by exercising strin
urces and services.
Private) Limitedoffice can be called upon to en
Private) Limited. is the first and only (till to dat
chieve the hall-mark of quality in the shape of
01 Certification is an affirmation of the high qu
rovide best quality products and excellent servi
cal Instruments
S expertise and
corporate slogan
lds so that we can
ns.
ctively involved in
ions in this field in
the worlds largest
nstruments With over
public and private secto
stalled and is now
des Electron
/Vis
rotein Sequencers, andvices, which is
ountry. The highly
ys work force and
gent quality control
sure speedy completion
). Analytical / Life
SO 9001: 2008
lity standard of our
es to its valuable client
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Anal
Analytical Instruments Increase p
Develop innovative products and
and diagnostic techniques.
From critical therapeutic and dise
industrial monitoring. Whether it'
finding better cures or helping do
Innovative screenings and treatm
help to generate earlier medical i
Analytical Instruments work in e
environment and the security of p
instrumentation, and services that
essential components of a safer, h
Life sciences innovative instrumediscovery and development, path
tical & Life Sciences Instruments
oduct precision and performance, Unlock prod
manufacturing techniques to satisfy rapidly cha
ase research and prenatal screening, to environ
testing newborns for life-threatening disorders
tors treat disease.
nts, and development and knowledge of advanc
sights, more accurate results, and more effectiv
vironmental health to improve the quality and s
eople in the places. Company provide the insig
ensure clean air and water, and safer food and c
ealthier, and better tomorrow.
t systems are to accelerate academic and clinicgen detection, environmental analysis, and fore
ctivity improvements,
ging treatment regimen
ental testing and
, supporting scientists in
ed life science tools,
therapies
ustainability of
ts, analytical
onsumer products - the
al research, drugnsic DNA analysis.
(www.amspvtltd.com
http://www.amspvtltd.com/http://www.amspvtltd.com/ -
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MARKEMARKEMARKEMARKE
PART 1PART 1PART 1PART 1
INGINGINGING ENVIRONMENT AENVIRONMENT AENVIRONMENT AENVIRONMENT A
DITDITDITDIT
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A.Demographic
What major demographic
company? What actions
trends?
AMS demographic factors are:
department of below mentioned sOpportunities: when new researc
to avail those +ve developmentsThread: PHDs retiring with high r
B.Economic
What major developments
What actions has the com
AMS deals in products having
revenue. Gov. funding to universi
C. EnvironmentalWhat is the outlook for th
the company? What conc
and conservation, and wh
Environmental factors close & opIn one case: we got order befor
canceled by them which cause a b
In another case: air blue plan cInstrument for DNA recognition.
D.Technological
What major changes are
companys position in th
this product?
MACRO ENVIRONMENT
developments and trends pose opportuni
has the company taken in respect to th
esearcher (research Department) & People w
gments.ers start their PHD & new Qc labs establish th
trends to get in to market.ate as compare to new enrolled PHD.
in income, prices, savings, and credit wi
any been taking in respect to these develop
nternational currency. Ups & downs in curr
ties highly depends on AMS business.
cost and availability of natural resources
rns have been expressed about the com
t steps has the company taken?en the way of AMS for business.e earthquake in muzafarabad but due to disas
ig lose to AMS.
lash opened the way to AMS to market thei
occurring in product and process tech
se technologies? What major generic su
ties or threats to thi
se developments an
rking in Quality contro
n AMS has great chanc
ll affect the company
ments and trends?
ncy rate effect busines
and energy needed b
anys role in pollutio
ter there all orders wer
product of Biomedica
ology? What is th
stitutes might replac
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As AMS is a high-tech instrumadvancement creates a new way
product or conduct researches to
ultimately old one obsolete. Acustomers have to buy updated f
which is fruitful to AMS business
Because of this advancement Ainstruments.
E. Political
What changes in laws and
happening in the areas of
advertising, price control,
Law & order situation can caus
customer. Industrial abrupt chang
rate decreases. Cost of financingaffects AMS business with high r
F. Culture
What is the publics attitu
changes in customer lifest
AMS deals in expensive & high
their budge. If public or compa
contrary, if public is price consci
nts distributor. So, basically we are selling te o business. AMS market needs new & update
compete their competitors. When new techn
S stops to give service of those obsoleteor high tech research & development for forth
MS has highest position in the market of A
regulations might affect marketing strategy
ollution control, equal employment opportu
nd so forth, that affects marketing strategy
late delivery which impacts on AMS good
es affect business in negative way. Economic g
reduces till 2 years it would be stable or declinte because AMS major markets are Governme
de toward business and toward the comp
les and values might affect the company?ech quality products. Public attitude towards A
ies are quality conscious they buy products
us they prefer to buy local products which are e
chnology. Technologicaechnology to make the
logy comes in a marke
instruments as well. Sprogress of product on
alytical & life science
and tactics? What is
nity, product safety,
will & relationship wit
owth declined & Intere
e more. Tax increases. t sectors.
nys products? Wha
MS products depends o
from AMS. But on th
conomic to them.
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A. Markets
What is happening to mar
the major market segment
Market Sectors include; petroleu
research organizations, scientists,
B. Customer
What are the customers nthe company and its com
price? How do different c
Universities / Research Institut
Quaid-i-Azam University, IslamUniversity of Sindh, Jamshoro
University of the Punjab, Lahore
Bahauddin Zakariya University,
University of Peshawar, Peshaw
University of Karachi, KarachiNational Centre of Excellence in
International Center for ChemicaPakistan Agricultural Research
Centre of Excellence in Molecul
Centre of applied Molecular BiolNational Institute for Biotechnol
Mehran University of Engineeri
Pakistan Council of Scientific &
Pharmacuticals
Getz pharma pakistan (pvt) ltdGlaxoSmithKlin (GSK)
Abbott Laboratories
Novartis Pharmaceuticals Corpo
Pfizer IncRoche Pakistan
Hilton Pharma (Pvt.) Limited
Clariant Pakistan Ltd
Task Environment
ket size, growth, geographical distribution,
?
, mining, pharmaceutical, environment, tanneri
hospitals, universities and foreign funded proje
ed and buying processes? How do custopetitors on reputation, product quality, se
stomer segments make their burying decisi
es
bad
Multan
r
Analytical Chemistry, Jamshoro
l and Biological Sciences (ICCBS)oucnil
r Biology, University of the Punjab
ogygy & Genetic Engineering (NIBGE), Faislaba
g and Technology, Jamshoro
Industrial Research (PCSIR), Karachi
ation
1
and profits? What ar
es, armed forces,
ts.
ers and prospects ratrvice, sales force, an
ons?
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ZAFA Pharmaceutical
Barrett Hodgson Pakistan (Pvt)NABIQASIM INDUSTRIES (P
sanofi-aventis pharmaceutical
Oil and RefinaryTotal
NRLPAK ARAB REFINERY LTD (
Oil & gas development compaPakistan Petroleum Limited
Shell Pakistan
Pakistan state oilCaltex Pakistan
Byco Petroleum Pakistan LimiteAttock Refinery Limited (ARL)
Pakistan Refinery LimitedHydrocarbon Development Insti
Sui southern gas Pvt. Ltd (SSGC
FMCGNestl Pakistan
National FoodsColgate-Palmolive Company
English Biscuit Manufacturers (
HospitalsAgha Kha university Hospital
Sindh Institute of Urology and TShaukat Khanum Memorial Can
Shifa International Hospitals Ltd
National Institutes of Health (NI
Cements
Dandot Cement Company Ltd
D.G Khan Cement Ltd
Gharebwal Cement LtdLucky Cement Ltd
Thatta CementAttock Cement Pakistan Ltd
Dewan Cement Ltd
Cherat Cement Company ltdFauji Cement Company Ltd
Maple Leaf Cement
tdT) LTD
ARCO)
y limited (OGDCL)
ute of Pakistan (HDIP)
)
rivate) Limited
ansplantation ('SIUT')er Hospital and Research Centre (SKMCH&R
)
1
)
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Lafarge Pakistan Cement Ltd
Customer buying decision depen
are given to them, Pharmaceutic
C. Competitors
Who are the major compe
sizes, and market shares?
companys products?
1- H.A Shah2- We Brothers3- Technology Links4- Chemtech5- Rauf Electronics6- Ghulam Muhammad & s7- Orion International8- Analytical Lab Equipme9- Rizvi & SonsHere is two competitors strengths
Technology Links
Sr.No Strengths
01 Well Established Com02 Established Brands
03 Reliable Services
04 Strong Install base05 Business Growth JIC
06 Prices specifications
07 Sales force
HA SHAH
Sr.No Strengths
01 Well Established Com
02 Established Brands
03 Un-perfectible Prices04 Strong Install base
05 Global Influence
ds on their requirements. E.g. universities purc
ls & other industries purchases equipment as th
itors? What are their objectives, strategie
What trends will affect future competition
ns
ts
& weakness.
Weaknesses
pany Lack of Technical Knowledge of Pr
Cost of Spares is very high
Vertical Growth
Weaknesses
pany Lack of Technical Knowledge of Pr
China Origin
Cost of Spares is very highNo engineers
False Commitments
1
ase products when fund
ey need.
, strengths, weakness
and substitutes for th
oducts
oducts
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AMS has a strong factor to lea
(installation, calibration & servic
D. Distribution and Dealers
What are the main trade
efficiency levels and growt
AMS represent international busi
AMS brings product to cDCS, TCS for different citie
Customer arranges theirE. Suppliers
What is the outlook for theoccurring among supplier
Perkin Elmer, Sartorious, Erwe
Thermofisher scientific, LECO,
F. Facilitators and Marketing Fir
What is the cost and avail
and financial resources?
marketing research firms?
AMS doesnt have any advertisecontract with transportation servi
G. Publics
Which publics represent p
has the company taken to
AMS deals in products using i
opportunities & problems both fo
relationship with customers for e
in the market in analytical & life sciences
contracts). This only factor can affect future co
channels for bringing products? To cus
h potentials of the different trade channels?
ess partners from all over the world. AMS has
stomer by using different distributors companis. Locally use local vehicles.
wn trade channel to bring product from the ori
availability of key resources used in produ?
ka, Applied bio systems, Jeol, Stanhope-Se
B Sciex. Restek Corporation,XOS
s
ability outlook for transportation services,
How effective are the companys adv
ent agencies & marketing research firms. AMe companies.
articular opportunities or problems for the
eal effectively with each public?
research & quality control equipments. Th
r the company because of different factors men
fective business.
1
products that is Servic
mpetition.
tomers? What are t
wo distribution channel
es such as. DHL, Speed
in.
tion? What trends ar
a, Zeltex, Skalar, CE
warehousing facilities
ertising agencies an
has its own warehouse
company? What step
ese companies can cre
ion above. AMS has go
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MARMARMARMAR
PART 2PART 2PART 2PART 2
ETING STRATEGY AUDETING STRATEGY AUDETING STRATEGY AUDETING STRATEGY AUD
1
IT IT IT IT
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A. Business Mission
Is the business mission cl
AMS is dedicated in providing te
Analytical Life Sciences marketscountries.
It is feasible.
B. Marketing Objectives and Goal
Are the company and m
marketing objectives appr
opportunities?
To Promote & raise the brand aw
To drive the companys revenueTo build value in our products &
To retain customers
Customer relationship
C. Strategy
Has the management arti
objectives? Is the strateproduct life cycle, competi
using the best basis for
segments and choosing th
segment? Has the compa
target segment? Are mar
marketing mix? Are enou
marketing objectives?
AMS strategy is to determine pro
arly stated in market-oriented terms? It is f
hnologically advance & innovative products to
together with knowledge support to bring Pakis
s
arketing objectives and goals stated cle
priate, given the companys competitive p
reness of products in the market.
growth upervices
ulated a clear marketing strategy for a
y convincing? Is the strategy appropriators strategies, and the state of the econ
arket segmentation? Does it have clear
e best ones? Has it developed accurate
y developed an effective positioning and
eting resources allocated optimally to the
h resources or too many resources budg
essional solutions with quality equipment and s
1
asible?
our customers in
an at par with develope
arly enough to guid
osition, resources, an
hieving its marketin
e to the stage of thmy? Is the compan
criteria for rating th
profiles of each targe
arketing mix for eac
major elements of th
ted to accomplish th
upport.
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MARKEMARKEMARKEMARKE
PART 3PART 3PART 3PART 3
ING ORGANIZATION AING ORGANIZATION AING ORGANIZATION AING ORGANIZATION A
1
DIT DIT DIT DIT
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A. Formal Structure
Does the marketing vice
activities that affect cu
structured along functiona
All managers have to report MD
that effects customer satisfactiosegment, End user & geographica
B. Functional Efficiency
Are the good communicatiproduct management syst
only sales volume? Are t
supervision, or evaluation
There are good communicationany product management system.
new in AMS it needs more traini
C. Interface Efficiency
Are there any problems beaccounting, and/or legal th
There isnt any problem between
resident have adequate authority and resp
tomers satisfaction? Are the marketin
l, product, segment, end user, and geograp
to take any step. No one has adequate authori
. Yes Marketing Activities are structures allly.
on and working Relationship between markm working effectively? Are product manag
ere any groups in marketing that need mo
working relationship between sales & marketiProduct managers are able to plan profit marg
g & motivation.
ween marketing and manufacturing, R&D, pat need attention?
arketing & other department.
1
onsibility for compan
g activities optimal
ical lines?
y for company activitie
ong functional, produc
eting and Sales? Is ther able to plan profit o
re training, Motivation
g employees. There isnns. Marketing activity
urchasing, finance,
( &
)
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MAMAMAMA
PART 4PART 4PART 4PART 4
KETING SYSTEM AUDIKETING SYSTEM AUDIKETING SYSTEM AUDIKETING SYSTEM AUDI
1
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A. Marketing Information System
Is the marketing intelligen
about marketplace devel
dealers, competitors, supp
enough marketing researc
best methods for the mark
AMS service base company. It do
After sale service ultimately prod
B. Marketing Planning system
Is the marketing planning
systems available? Does t
Marketing planning system is usi
support system. Planning system i
C. Marketing Control System
Are the control procedures
achieved? Does managemterritories, and channels o
examined?
AMS dont have any marketing c
territories & channel of distributi
D. New-Product Development Syst
Is the company well Orga
company do adequate cideas? Does the company
new products?
Company does adequate concept
ce system producing accurate, sufficient,
pment with respect to customers, pros
lies, and varies publics? Are company deci
h, and are they using the results? Is the c
t measurement and sales forecasting?
esnt need any marketing research plan to meas
ce accurate, sufficient & timely information ab
ystem well conceived and effectively used?
e planning system result in acceptable sale
g more or less effectively in AMS. Marketers d
s not fulfilling acceptable sales targets.
adequate to ensure that the annual-plan ob
nt periodically analyze the profitability of pdistribution? Are marketing cost and prod
ntrol system. Management analyzes Profitabili
ns annually. AMS doesnt bear any marketing
em
ized to gather, generate, and screen new-p
ncept research and business analysis bcarry out adequate product and market te
esearch & business analysis before agreement t
1
and timely informatio
ects, distributors an
sion makers asking fo
ompany employing th
re or forecast sales.
out marketplace.
Do marketers suppor
s targets and quotas?
ont have decision
jectives are being
oducts, markets,ctivity periodically
y of products, markets,
productivity cost.
oduct ideas? Does th
fore investing in newsting before launchin
o new principals.
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MARKEMARKEMARKEMARKE
PART 5PART 5PART 5PART 5
ING PRODUCTIVITY AING PRODUCTIVITY AING PRODUCTIVITY AING PRODUCTIVITY A
2
DIT DIT DIT DIT
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A. Profitability Analysis
What is the profitability
channels of distribution?
business segments?
of the companys different products, m
hould the company enter, expand, contrac
2
rkets, territories, an
, or withdraw from an
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2
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2
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The company should not need to
nter, expand, and withdraw from any business
2
egments.
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B. Cost Effectiveness Analysis
Do any market activities se
AMS dont have any marketing adatabase marketing & telemarketi
E-Marketing:
AMS makes different promotio
particular products.
Telemarketing:
Call to existing customer t
Call to new customer to in
Database Marketing:
Send update information about
customer database record of cust
em to have excessive costs? Can cost-redu
tivities seem to have excessive costs. AMS hasng. All are cost reducing steps.
al flyers & use database mining to send fl
o get feedback from them
troduce AMS in new market
new technology & innovation in products o
omer.
2
cing step be taken?
been doing E-marketing
ers to the customer o
all principals by uson
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MARMARMARMAR
PART 6PART 6PART 6PART 6
ETING FUNCTIONS AUDETING FUNCTIONS AUDETING FUNCTIONS AUDETING FUNCTIONS AUD
2
IT IT IT IT
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A. Product
What is the companys pro
meeting the objectives? Sdownward or both ways?
added? What are the buye
competitors quality, featu
brand strategy need impro
P.EICP-MSICP
AASUV-Vis. FT / NIT / IR / Fluoresc
Gas / Liquid ChromatographyGC / Mass Spectroscopy
Thermal AnalyzersElemental Analyzers
LIMS
Microarray Substrate PlatformsMicroarray Reagents and Kits for
High Throughput DNA Purificati
SNP Detection and other GenotyHTS Assay Platforms
Benchtop Scintillation and Lumin
ADME InstrumentationRadiosynthesis and Radio-labelin
4- and 8- Tip Automated Sample
Microscopy DocumentationNucleic Acid Labeling & Detecti
Flow Scintillation Analyzer
Gamma Counters
Liquid Scintillation & LuminesceMicroplate Counters and Readers
Radio-chemicals for Life Science
ABIPCRs,
Real Time PCRs Protein AnalysiDNA Sequencers / Synthesizers
Bio Spectrometry
LC/ MS Spectrometer
duct line objective? Are they sound? Is the
ould the product line be stretched or contrhich products should be phased out? Whi
s knowledge and attitudes towards the co
es, styling, brand names, and so on? What
vement?
nce Spectroscopy
differential Gene Expression Analysis
n
ing Analysis
escence Counters
g
reparation Systems
n
ce Counters
Research
s
2
current product line
cted in upward,h product should be
pany and the
reas of product and
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JEOL
Electron Optic Products include fTransmission electron microscop
Scanning electron microscopes (S
Electron probe micro analyzers (Auger micro probe analyzers(AE
Photoelectron spectrometers (XP
Scanning probe microscopes (SPAnalytical Instruments
Analytical Instrument Products
Nuclear magnetic resonanceElectron spin resonance
Mass spectrometers
Raman spectrometersX-ray fluorescent analyzers
Semiconductor EquipmentSemiconductor Equipment Produ
Electron beam lithography systeWafer process monitors
Wafer process review systems
Focused beam review systemsWafer particle analyzers
Cross section preparation instrum
Sigma AldrichChemical and biochemical produ
Stanhope Seta
Petroleum test equipment and qua
CEM
Microwave laboratory systems
Sartorious
Sartorius manufactures following
OEM Weight Sets
Moisture AnalyzersPH meters
Conductivity metersIon meters
Centrifuges
IncubatorsShakers
Homogenizers
llowing:s (TEM)
EM)
PMA))
)
)
ts
s
ents
ts and kits
lity control instruments
equipment:
2
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Laboratory Water Purification Sy
Erweka
Hardness tester Dissolution tester
Disintegration testerFriability tester
Granulate tester
Inhalation testerSuppository tester
Tablet presses
Fluid bed systemRoller compactor/dry granulator
Blister checker
Zeltex
Portable octane analyzersSeed analyzers
Food/cheese analyzersGround meat analyzers.
SkalarOn-Line Analyzers of:
Water treatment
Measuring oilsPhosphates
Nitrogen
CyanidesPhenols
Chlorophyll, etc
Total Organic Carbon (TOC) and
Restek
GC, HPLC and UHPLC columns
AccessoriesLab ware
Reference standards
Sample handling
Chromatograms for GC and LC.
XOSSulfur Analyzers
Chlorine Analyzers
Multi-Element AnalyzersSilicon Analyzers
Phosphorous Analyzers
tem (from simple lab water to HPLC grade wat
Continuous Flow Analyzers (CFA)
2
er)
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X-Ray Optics /Excitation System
HD prime Analyzer
All products are sound & meeting
way. AMS deals in branded & exknowledge & attitude towards A
B. Price
What are the companyswhat extent are pricescustomers see the comWhat does managementeffects, and competitor
policies compatible wigovernment regulation?
Pricing objectives
1) Customers Based (Penetrati2) Cost based (New product, pr3) Competitive Based promotio
4) Market base (cost is Rs.10 b
AMS prices are higher than comp
products.
C. Distribution channel
What are the companymarket coverage and serepresentatives, brokerchanging its distribution
AMS is itself Distribution Compa
objectives AMS products dont need to stretch
enses products. Every customer who is qualityS products.
pricing objectives, policies, strategies,set on cost, demand, and competit
anys prices as being in the line with tknow about the price elasticity of demas prices and pricing policies? To w
h the needs of distributors and de
on in Market, Market share)ice skimming)ns (attraction 20% add on 100%)
t sold in Rs.100 as the market price was Rs.10
etitors because AMS deals in international curr
s distribution objectives and strategievice? How effective are distributors, des, agents, and others? Should thechannels?
ny.
3
d or contract in any
conscious have great
and procedures? Tive criteria? Do the values of its offernd, experience-curvhat extent are pric
lers, suppliers an
)
ncy & high tech
? Is there adequatalers, manufacturer
company conside
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D. Marketing Communications
What is the organizations
spent on advertising? Are
public think about the adadvertising staff adequate
sufficient use of sales pro
public relations staff com
direct, online, and databas
AMS works only on direct, onlin
E. Sales Force
What are the sales force
companys objectives? I
specialization (territory, M
guide the field sales repr
adequate incentive and re
the procedures adequate
companys sales force co
Objectives
To raise the total sales numbers iTo increase the number of sales
To reduce inventory holding cost
Sales force is large enough to acc
territory, product & market wise.
rewards & incentive to employeeenthusiasm. AMS compare sales
advertising objectives? Are they sound? Is
the ad themes and copy effective? What
ertising? Are the advertising media well? Is the sales promotion budget adequate
otion tools such as samples, displays, an
etent and creative? Is the company makin
e marketing?
& database marketing.
objectives? Is the sales force large eno
s the sales force organized along the
rket, product)? Are there enough (or too m
esentative? Do the sales compensation le
ard? Do the sales force show high morale,
for setting quotas and evaluating perfor
pare to competitors sales forces?
each periodade to existing customers compared to first-ti
, reduce inventory cycle time and boost profita
mplish the companys objectives. AMS has or
Only one manager heads each principle product
on achieving standard sale targets. AMS salesporces to customer sale forces by analysis sales
3
the right amount bein
do customers and th
hosen? Is the internaIs there effective an
sales contests? Is th
enough use of use o
gh to accomplish th
proper principles o
any) sales managers t
vel structures provid
ability, and effort? Ar
ance? How does th
e buyers
ility
anized sale force by
s. Yes, AMS gives
rson work with greatrogress.
-
8/13/2019 Marketing Audit, Marketing Management
32/32
AMS doesnt have a proper mark
marketing. AMS doesnt invest in
proper marketing process but I ca
be followed by marketing depart
E-marketing has being giving goo
products are not suitable for tele
However, by analyzing E-marketi
to AMS.
Conclusion
ting program & process. AMS has started E, D
advertisement or marketing firms. AMs is keep
be grown with high rate if proper marketing p
ent.
d result to AMS to get inquiries. While tele-ma
arketing.
ng Result it seems that proper marketing proces
tabase & Tele-
on growing without any
ocess & practices will
keting shows that AMS
s can give high revenue