Download - Marketing and performance multiplier force
Marketing andPerformanceMultiplierForce
Marketing andPerformanceMultiplierForceAli Anani, PhD
Not only humans mostly have normal distribution, but also their emotions such as happiness
Extremely Unhappy Extremely happy
Moderately happy
Normally distributed emotions and normally distributed performers on the same graph
Extremely happy
Zone of High Levels
IdeasHappiness
Performers
Influencers
Niches
Imagine a company having three persons (units) who fall into the high performance zone of the normal distribution VS a company that has seven performing employees in the same zone.
What is the actual difference between the two companies?
It is not 3:7
According to the Multiplier Force law It is:
7^2 – 3^2= 49 - 9= 40
According to the Multiplier Force lawIt is:7^2 – 3^2= 49 - 9= 40
The organization with the 7 units has 40:1 times more opportunity to win overthe organization with three active units
How about the low performing employees with low performing emotions?
Zone of LowPerformanceand Emotions
How about the low performing employees?
A good metaphor for them is burning low quality coal
Zone of LowPerformanceand Emotions
How about the low performing employees?There remains much to study the harmful attributes of coal and how they may be minimized, avoided, or completely removed to make coal burning less harmful to the environment
So, are bad performers, even bad influencers and low-quality happiness… here remains much to study their effects on organizational performance
Bad performers may eat-up the Multiplier Force and extinguish the burning desire to perform among the performing employees
Beware of the low burning coal-like employees! They blow their toxic smoke on the performing ones polluting the work environment
“The farther away you are from the center of the company, both physically and emotionally, the more likely you are to seek alternative ways of doing things.”
See more at:
http://thebuildnetwork.com/innovation/innovation-edges/#sthash.VCyEqeFR.dpuf
"The moral is to the physical as three to one."
Napoleon
Performing employees “move” co-workers and clients with ease
They move their worries awayThey move their performance upThey engage them in whatthey do
High performers branch their knowledge likea tree branches out
Employeesbranch out theirknowledge toother employees
Increasing the number of high performing employees (units)
High performers movemedium performers to their high-performing zone
This way increasing the Multiplier Force
But why we don’t see the effect of Multiplier Forcein reality?
It is becausetrees need good environmentto branch outhealthily
And coal-like employees suffocate the environment creating a diminishing success factor on the organization
The extension of these ideas is applicable to many other business areas such as marketing
Trees branch out in such a way so as not to eclipse each other from sunlight
And branching is best if follows the Golden ratio and Fibonacci Numbers
Instead of opening one outlet or branch, it is better to open more branches
Five branches have a higher Multiplier Marketing Force than three branches by a factor of sixteen
It amazes me why the obvious in not obvious sometimes
Small negligence may multiply intoa negative force
Small negligence may multiply into a negative force
Scenario - walks in the office and see losses everywhere. Lights on, unused papers in the bin and air-conditioning is on when there no one in the office
Company is losing. Lay-offs are increasing.
Fear of job loss is escalating like an inflated balloon.
Negligence builds up creating a toxic work environment
Is the inertia of bad habits hovering?
Bad habits may freeze organizations because their effect swell up with time
We don’t ventilate a room while allowing polluted air to move in
Do we?
To succeed and perform better ina healthy environment we need to increase the self-igniting coal while removing the low-quality ones.