Marketing a Hyper Energy-Efficient
Data CenterTom Raftery
Blog: www.greenmonk.netEmail: [email protected]
CIX
• Cork Internet eXchange - CIX• Irish hyper energy-efficient data centre
CIX Vision
• Hyper energy-efficient data centre• Why?• How?
Why? Climate change
Why?
• DC running costs• Staffing - controllable• Connectivity - decreasing• Energy - increasing
DC Energy requirements
• Rack of equipment typically used• 1.5 kW 8 years ago• 4.5 kW 5 years ago and• 15 kW in 2006!
How?
How?
End Result
Standard DC CIXChiller
HumidifierCRAC
IT EquipmentPDUUPS
LightingSwitch Gear
33% 12%3% <1%9% 4%30% 80%5% 0.01%18% <2%1% <1%1% 1%
Marketing?
• Innovative• Tell our story• Green message
• Cost saving• USP
Data Centre?
Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
Data Centre?
Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
How?
• Open Sourced• Blog• Flickr• SlideShare• Video• Open days
Blog
Feedback
Feedback
Feedback
Flickr
Flickr
Flickr
SlideShare
Video
Open Day
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result!
Wohoo!!!
Conclusion
• Simple steps taken• Large savings and USP• Sales!