Download - Marketing
Transcript
![Page 1: Marketing](https://reader036.vdocuments.us/reader036/viewer/2022082915/546f75d5af7959350c8b457a/html5/thumbnails/1.jpg)
Marketing
By: Krishna Polasani
![Page 2: Marketing](https://reader036.vdocuments.us/reader036/viewer/2022082915/546f75d5af7959350c8b457a/html5/thumbnails/2.jpg)
Special Companies
• Microsoft: Windows• Starbucks: Coffee• Apple: Ipod and Iphone• General Electric: Electricity• IBM: Computers• SAS: Medical Products
![Page 3: Marketing](https://reader036.vdocuments.us/reader036/viewer/2022082915/546f75d5af7959350c8b457a/html5/thumbnails/3.jpg)
Product Planning Process
• Idea Development• Idea Screening• Strategy Development• Production and Financial Planning• Limited Production and Test Marketing• Full- Scale Production
![Page 4: Marketing](https://reader036.vdocuments.us/reader036/viewer/2022082915/546f75d5af7959350c8b457a/html5/thumbnails/4.jpg)
Services they offer
• Microsoft: Computer• Great Clips: Haircut• Geek Squad: Electronics• Papa John’s Pizza: Pizza, • Remax: House’s
![Page 5: Marketing](https://reader036.vdocuments.us/reader036/viewer/2022082915/546f75d5af7959350c8b457a/html5/thumbnails/5.jpg)
Pricing Factors
• Supply and Demand• Uniqueness• Age• Season• Complexity • Convenience
![Page 6: Marketing](https://reader036.vdocuments.us/reader036/viewer/2022082915/546f75d5af7959350c8b457a/html5/thumbnails/6.jpg)
Channel Members
• Channel Members: The business that take part in a channel of distribution are known as channel members.
• Sams• Cisco