Download - Marketing 500 new TLDs on a Shoestring
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with Michele Neylon
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Marketing 500 new TLDson a shoestring
Michele Neylon
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Who am I?
Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..
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Things are about to get CRAZY!(that’s just 136 extensions)
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It looks more like
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NOOO! What are we going to do?
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Lets simplify things a bit
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You’re a brand? We don’t care
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I don’t need you!
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How much money do you want?
We offer 100+ extensionsRegistries want a €1,000 – €25,000
1 Extension balance on account €1,000?500 new extensions €500,000
€500,000(Guesstimates)
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Customer wants a domain
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They hit your site
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Limited space
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500+ item dropdown?
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500+ item dropdown?
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What results do you show?
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Say hello to my little friend!
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Relative to the customer
.de.berlin.bayern.cologne
.hamburg…
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Remember who’s king…
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Whois Privacy?
who
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Be realistic with targets
20 200
200020000
???????
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What we need
Marketing Material
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What we can’t do
500+ dedicated emails
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What we can do
TLDRecommendation
Engine
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Context relative extensions
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Questions?
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Thank You …
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Credits
• Logos image via http://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/