Download - Marketing 101, Heather Kyle
How to engage and enjoy
Social Media
while still being genuine
and not spending all of your time
THE GOOD NEWSYou can do it yourself, if you are willing.
You might even enjoy it.
The advice that may go against
every fiber of your being:
get comfy with that smartphone
And if that’s not you, find someone who will do it
that is present.
The worst thing you can do
tell yourself thatsocial media = a hassle
Just a few tips
Beginning :
1. Choose the people in charge
2. Set do’s and don’ts
3. Choose a few relevant goals
20% Promotional ONLY
Use photos 75 % of the time
Always use casual language that fits
your brand
BUILD MOMENTUMaround whatever
you’ve got
If you don’t know what your brand is, it’s probably you
Thoughts on content
generation
Change your cover photo often
Brand your
photos
Tag it all:
people, places, organizations and interests
Value reach and engagement over page likes
Comments, post likes and shares mean people are into it
Engage in topics relevant to your community
Try to make your posts interesting even if someone does not click on the link
use catchy and relevant hashtags
Leverage user generated content to keep your community
engaged
Consider giving away product to build your
audience
be out of the ordinary.
please, have a sense of humor and levity
Simple sentiments may be just as powerful
Popular themes
● Throwback Thursday #tbt
● Pets & Animals
● Nature
● Weather
● Infographics
● Local / Community
● Year in review
What not to do:
● Rush
● Post low quality images
● Use other’s images without giving credit
● Forget your audience
● Share content that is trendy but not relevant
● Be negative or dismissive
Fail to respond to your community
What not to do
Repeat information or imagery
What not to do
A few pointerson setting up
your page
Show yourself above the fold
Set up featured likes
Allow for reviews by listing your organization as a local business
Take advantage of people’s posts on your wall by sharing them
Have & utilizeevents
Free tools
that
rule
Pixlr : Express
Pixlr:Editor
Bitly: Link Shortening
ShortStack
FacebookInsights
FacebookPostScheduling
FacebookActivity Log
Examples of brands doing
it well
LinksFacebook reporting definitions:http://webmarketingtoday.com/articles/25-Helpful-Facebook-Insights-Definitions/
Sizing guide for social images:http://www.theedesign.com/blog/2014/social-media-profiles-cheat-sheet
The power and creativity of social:http://www.virgin.com/richard-branson/6-tips-for-using-social-media-to-screw-business-as-usual
Brands to watch
Clintonville Farmer’s Market 614 MagazineHomage
Wayward Seed Farm The CoopThe Greener Grocer