Download - Market nutrition program in the philippines
MARKETING NUTRITION
PROGRAM IN THE PHILIPPINES
DEFINITION OF TERMS
• MARKET – ENGAGE IN THE COMMERCIAL PROMOTION, SALE, OR
DISTRIBUTION OF;
• NUTRITION – THE ORGANIC PROCESS OF NOURISHING OR BEING
NOURISHED; THE PROCESSES BY WHICH AN ORGANISM
ASSIMILATES FOOD AND USES IT FOR GROWTH ANF
MAINTENANCE
• PROGRAM – A SYSTEM OF SERVICES, OPPORTUNITIES, OR
PROJECTS, USUALLY DESIGNED TO MEET A SOCIAL NEED
ADVERTISING AND
PROMOTION
IS BRINGING A
SERVICE TO THE
ATTENTION AND
PROMOTION OF
POTENTIAL
CLIENT
LEVELS OF PROMOTIO
N
PROCEDURE IN MARKETING NUTRITION PROGRAM/SERVICES
FROM PROBLEM TO RESEARCH
FROM RESEARCH TO PLAN
FROM PLAN TO EXECUTION
TIPS IN MARKETING NUTRITION PROGRAMS/SERVICES
1. WHAT TARGET MARKETS ARE YOU
TRYING TO REACH WITH YOUR ADS?
2. WHAT WOULD YOU LIKE EACH TARGET
MARKET TO THINK AND PERCEIVE ABOUT
YOUR PRODUCTS (THIS SHOULD BE IN TERMS
OF BENEFITS TO THEM)? REALIZE THAT EACH
TARGET MARKET MIGHT BE DIFFERENT.
3. HOW CAN YOU GET THAT TARGET
MARKET TO THINK AND PERCEIVE THAT,
THAT IS, WHAT MESSAGE DO YOU NEED
TO CONVEY?
4. WHAT COMMUNICATIONS MEDIA
DOES THAT TARGET MARKET SEE OR
PREFER THE MOST? CONSIDER TV,
RADIO, NEWSPAPERS, CLASSIFIEDS,
DISPLAYS/SIGNS, POSTERS, WORD OF
MOUTH, DIRECT MAIL, SPECIAL EVENTS,
BROCHURES, ETC.
5. WHO WILL COMMUNICATE THE
MESSAGES IN THE MOST APPROPRIATE
MEDIA TO THAT TARGET MARKET.
QUALITIES OF A GOOD ADVERTISER/PROMOTER
STRONG
INTERPERSONAL
COMMUNICATION
SKILLS
PERSUASIVE
ADAPTABLE AND
FLEXIBLE
ATTENTIVE TO DETAIL
MAJOR METHODS OF MARKETING NUTRITION PROGRAMS/SERVICES
NETWORKING
BROCHURES OR FLYERS
DIRECT MAIL
MAGAZINES
BOOKS
NEWSPAPER
POSTERS/BULLETINS
RADIO ANNOUNCEMENTS
TELEVISION ADS
WEB PAGES
TELEMARKETING
SPECIAL EVENTS