Download - Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
1/24
Imaginatik plc 2009 | www.imaginatik.com
Collective IntelligenceMark Turrell
CEO, Imaginatik plc
!?
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
2/24
Imaginatik plc 2009 | www.imaginatik.com2
Agenda
Introducing Imaginatik
There is a new Power Human Brainpower
Collective Intelligence
What is it
Where can it be applied
How does it work Case Studies from Healthcare
Implications for Enterprises
Special issues
Suggested next steps
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
3/24
Imaginatik plc 2009 | www.imaginatik.com3
Introducing Imaginatik
Imaginatik provides Services & Software forCollective
Intelligence and Collaborative Innovation
Typical Clients
Allianz, Boeing, Bombardier Aerospace, Capital One, Cargill, Chevron,Chubb, CSC, Dow Chemical, General Electric, Grace Chemicals, IBM,
Merck, Mayo Clinic, Nokia, Reed Elsevier, Royal Mail, Solvay, The
Hartford, UCB, Whirlpool, Xerox
About the Company
40 employees (Boston, MA & Winchester, UK)
World Economic Forum Technology Pioneer
Clinton Global Initiative Member
Public company
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
4/24
Imaginatik plc 2009 | www.imaginatik.com4
There is a Power
Human Brainpower
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
5/24
Imaginatik plc 2009 | www.imaginatik.com5
There is a Power
There is apowerful force at play inorganizations today, as powerful as the notion of
democracyin society. The confluence of many
factors, from the use of enterprise social
networking tools, to the demographic changes in
the workforce, are creatingnew opportunities
for firms to tap into the Collective IntelligenceCollective Intelligence
of large numbers of people atscalescaleandspeedspeedimpossibleimpossible with traditional techniques.
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
6/24
Imaginatik plc 2009 | www.imaginatik.com6
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
7/24
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
8/24
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
9/24 Imaginatik plc 2009 | www.imaginatik.com9
What is Collective
Intelligence?
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
10/24
Imaginatik plc 2009 | www.imaginatik.com10
What is Collective Intelligence?
Collective Intelligence is a shared or group intelligence
that emerges from various forms of collaboration of
many individuals, directed towards a common issue
Collective Intelligence leverages the insight, experience
and knowledge of a large and diverse group of people
inside, and often outside, the organization
!?
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
11/24
Imaginatik plc 2009 | www.imaginatik.com11
Where can it be used?
Usually augmentsexisting process by
adding new capabilities
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
12/24
Imaginatik plc 2009 | www.imaginatik.com12
Accelerating the Innovation Process
IDEATION LAUNCHPROJECTSCONCEPTS
STRATEGIC CONTEXT
EXPAND
INNOVATION PORTFOLIO
PROBLEMS
/ FIELD OF
PLAY
INNOVATION FOUNDATIONS
Based on Imaginatik Innovation Pipeline White Paper
Revealing problems
The Problem behind the Problem
Validating Problems
Assumption & Hypothesis gathering
Idea generation
Idea voting
Collective eyes and ears
Idea elaboration & building
Concept validation from multiple
angles
Concept testing (internal &
consumers)
Organization Alignment
Channel / Customer Engagement
Problem solving
Viral marketing
Consumer / channel engagement
Eyes & Ears (competitive response,
problem solving)Identify opportunities to
expand the platform into newareas
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
13/24
Imaginatik plc 2009 | www.imaginatik.com13
Key Components
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
14/24
Imaginatik plc 2009 | www.imaginatik.com14
Why does it work the Science
Abundance
Intersections
Networks
Focus
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
15/24
Imaginatik plc 2009 | www.imaginatik.com15
Case Studies
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
16/24
Imaginatik plc 2009 | www.imaginatik.com16
Collective Intelligence in Healthcare
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
17/24
Imaginatik plc 2009 | www.imaginatik.com17
Pfizer: Idea Farm
Chemistry Design: Improving Structural Alerts
CoE mission and value: New HTS ideas
Tapping expertise: Ask the Enzymologists
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
18/24
Imaginatik plc 2009 | www.imaginatik.com18
Pfizer ChemBioConnect Visualization Space
View Ideasnote popup preview of structure, automatic selection tools,
status bar graphs, search capability
Entering an IdeaChemDraw plugin is light
green in edit mode
Reading an IdeaChemDraw plugin is white
in read-only mode
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
19/24
Imaginatik plc 2009 | www.imaginatik.com1919 www.imaginatik.com
Mayo Clinic
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
20/24
Imaginatik plc 2009 | www.imaginatik.com2020 www.imaginatik.com
Merck
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
21/24
Imaginatik plc 2009 | www.imaginatik.com21
Collective Intelligence
in the Enterprise
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
22/24
Imaginatik plc 2009 | www.imaginatik.com22
Enterprise Implications
Security / restrictions
Intellectual property creation and protection
Focus
Link to internal back-end processes & organization
Leadership style Cultural barriers not invented here
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
23/24
Imaginatik plc 2009 | www.imaginatik.com23
Next Steps
1. Make investment in people, process and technology
Suggest either committed deployment, or scale in to gainexperience
1. Experiment with different types of use, inside and
outside the organization across the Innovation Pipeline
2. Engage a trusted partner you need to learn from other
peoples mistakes
Imaginatik & our partners have over 10 years experienceproviding services & technology in the area of Collective
Intelligence & Collaborative Innovation
-
8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference
24/24
Imaginatik plc 2009 | www imaginatik com24
Collective Intelligence | Collaborative Innovation
Mark Turrell
CEO Imaginatik plc
www.imaginatik.com
Thank You!