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Contents
Page
Terms of reference 3
Acknowledgements 4
Introduction 5
Background 6
Findings & Conclusions 12
Recommendations 19
References 21
Appendices 23
~~~~~~~~~~~~~O~~~~~~~~~~~~~
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1. TERMS OF REFERENCE
1.1 This report has been commissioned as part of the 2010- 2011
Action Plan for South West Rhyl Communities First & its current
partnership board.
1.2 It is hoped that it will also be used as a catalyst for any
training requirements for the areas residents and indeed beyond
the ward boundaries, and as a tool for generating funding and /orincluded in any future business plans.
1.3 It can also be used, as a guide to identifying the local skill
requirement needs of employers in the area and identifying gaps
in the provision of suitable training to address those needs.
1.4 The report will look at the Denbighshire context where no
overall statistics are available for Rhyl as a town but the
emphasis will be on the geographical ward of South West Rhyl
See Appendix 1
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ACKNOWLEDGEMENTS
I am indebted to Caroline Brady Development Officer, North
Wales SRA without whom it would have meant further numerous
hours of research to compile this report
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3. Background
3.1 Statistics2 for the County of Denbighshire for claiming DWPbenefits show that 11,130 claimants were on key out of work
benefits3 suggesting that nearly 20% of the population in
Denbighshire are economically inactive. The jobs density i.e.
number of jobs in Denbighshire stood at 46,000 in 2008 with
44,400 people economically active in Denbighshire between Oct2008 & September 2009. Whilst 14,000 were economically
inactive. This would suggest that for the population in
Denbighshire there were insufficient jobs available for thepopulation of working age. Those wishing to work may have to
travel out of county to the neighbouring counties of Conwy &
Flintshire where more unfilled job vacancies are available
compared to the 286 vacancies that were available in May 2010 in
Denbighshire job centres.
In June 2010 the highest rate for unemployment recorded
amongst the 6 North Wales counties was Denbighshire4
3.2 Statistics for Rhyl South West tell us of the population for
the areas 36.2 % are economically inactive with 34.3%5 claiming
Key out of work benefits. 62.1%of the population of South West
Rhyl had been claiming Job seekers allowance for up to 6 months.
Year on year since 2004 the number of claimants for working age
benefits in the area has remained stubbornly above 30% with the
2 Working-age client group - key benefit claimants (November 2009) Source:
https://www.nomisweb.co.uk/reports/lmp/la/2038432107/report.aspx?pc=LL18%202AE#ta
bempunemp3 Key out-of-work benefits consists of the groups: job seekers, incapacity benefits, lone
parents and others on income related benefits4 Source: Office for national Statistics Regional Economic & Labour Market Profile North
Wales May 20105 DWP benefit claimants (November 2009) Source
https://www.nomisweb.co.uk/reports/lmp/ward/1308631134/report.aspx?pc=ll18%202ae
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highest in 2009 possibly due to the global economic downturn. It
currently stands at 34.3%6
3.3 There are 3,370 Vat registered enterprises in Denbighshire.
Whilst in Rhyl South West there are 180 VAT registered
enterprises. Fig 1. Below shows enterprises by age in
Denbighshire and enterprises by age in Rhyl South West.
3.4 In WESB [Wales Employment & Skills board] first annual
report they identified shortfalls in employability skills as a key
challenge facing learners, providers, and employers in the world
of 21st century work. In its May 2010 report WESB report that
employability skills combine positive attitudes, the ability to use
numbers, language and IT effectively, and skills in self-
management, thinking and problem solving, teamwork, and
communications, as well as an understanding of the needs of the
employing business or organisation. Employers prize these skills,
often above more technical or directly job-related ones. WESBskey concerns are that educational institutions schools, colleges,
and Universities whilst all giving some attention to employability,
do not give it the level or quality of attention required; and
consequently, many people seek to find work without a sound basis
for sustainable employment.
6 Source:https://www.nomisweb.co.uk/reports/lmp/ward/1308631134/subreports/casdwp_timeseries
/report.aspx
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En
terprises
by
Ageo
fBus
ine
ss,
2009
Rhy
lSou
th
West
Den
bighsh
ire
Ward
Un
itary
Au
thori
ty
AllVATan
d/or
PAYEBase
dEn
terprises
Coun
t
En
terprises
Mar-0
9
125
3370
Less
than
2Years
Old
Coun
t
En
terprises
Mar-0
9
20
415
Less
than
2Years
Old
Percen
tage
En
terprises
Mar-0
9
16
12.3
2to3Years
Old
Coun
t
En
terprises
Mar-0
9
20
385
2to3Years
Old
Percen
tage
En
terprises
Mar-0
9
16
11.4
4to9Years
Old
Coun
t
En
terprises
Mar-0
9
35
815
4to9Years
Old
Percen
tage
En
terprises
Mar-0
9
28
24.2
10or
More
Years
Old
Coun
t
En
terprises
Mar-0
9
50
1755
10or
More
Years
Old
Percen
tage
En
terprises
Mar-0
9
40
52.1
Bus
iness:
En
terprises
by
Age
of
Bus
iness,
Mar
09
Last
Up
da
ted
22-Jan-1
0
Bus
iness:
En
terprises
by
Age
of
Bus
iness,
Mar
09
Source
Office
for
Na
tional
Statistics
Fig1
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3.5 According to DCELLS7 in Denbighshire thirty-nine per cent of
employees are in management and professional occupations, whichis above the North Wales figure (36%). However, the proportion
of process plant and elementary occupations are below the North
Wales figures (22%). Public administration, education and health
sector is a major employer in the Denbighshire, accounting for
40% of employment. Manufacturing in Denbighshire employs 7%
less people than the North Wales average of 19%.
3.6 Although the bulk of the employed workforce (62%) is in full-time employment, the county has an above average share of part-
time employees. The industrial structure of Denbighshire mayaccount for some of this, with just 13% of employee jobs in
manufacturing and 81% in services. Employment in the public
sector is especially high, while tourism related employment is
locally more significant than in Wales in general.
3.7 The skills of the Welsh workforce lag behind more prosperousregions of the UK and compare poorly to the worlds leading
advanced countries.8
3.8 Basic skills are essential for social inclusion and the platform
for further learning. People who lack these skills are at serious
risk of being marginalised in a changing economy. Around 440,000
working-age adults in Wales struggle with basic literacy and
nearly a million have problems with basic numeracy.
7 Learning and Labour Market Intelligence for Wales: Denbighshire. Analysis of the socio-
economic profile, labour market, skills supply and demand in Wales 2008
8 Skills that work for Wales: WAG 2008
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3.9 Statistics show that the majority of residents living in South
West Rhyl have low-level skills or no qualifications at all with only
6.9% having higher-level skills. Fig 2. Explains skills levels &qualifications
Fig 2The term lower level qualifications is used to describe qualifications equivalent to levels 1
to 3 of the National Key Learning Targets (i.e. GSCEs O levels, A levels, NVQ levels 1-3).
The term Higher level refers to qualifications of levels 4 and above (i.e. first degrees,
higher degrees, NVQ levels 4 and 5, HND, HNC and certain professional qualifications).
3.10 A further important factor to take into account is the
pattern of immigration to Wales is more varied than that for
other parts of the UK, with a number of different groups being
over-represented in the inflow, including well-paid managers and
professionals, older suburban families, but also people with
uncertain employment prospects.
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3.11 From our own experiences we know that when Communities
First came into being in Rhyl and posts were advertised there wasa lack of qualified staff locally. This trend has now reversed
through training becoming available in community work at lower
level and delivered by South West Rhyl Communities First and at
a higher level through Rhyl College working in Partnership with
the University of Bangor
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4. Findings & Conclusions
Fig 3 shows the employee sectors in Rhyl. Whilst Fig 4 shows thenumber of sectors in South West Rhyl
Fig 3
Sectors Rhyl
15%
3%
1%
34%
0%
2%
6%4%
1%
4%
1%
5%
1%
3%
4%
16%
Hospitality
Transport
Manufacturing
Retail
Engineering
Information technology
Health
Third sectorEducation
Automotive industry
Property
Construction
Advertising
Hair & beauty therapy
Banking & finance
Other
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Fig 4
Rhyl SW sectors
17%
5%
2%
29%
3%2%
5%
2%
1%
12%
3%
6%
3%
2% 8%
Hospitality
Transport
Manufacturing
Retail
Engineering
Information technology
Health
Third sector
Education
Automotive industry
Property
Construction
Advertising
Hair & beauty therapy
Other
4.1 What is clear from the diagrams above and indeed has been
identified by work programmes in Rhyl is that there are 3 sectors
that employ the majority of people in the Rhyl area namely:
Retail
Hospitality Health & social care
Whilst in Rhyl South West again there are 3 sectors that stand
out namely:
Retail
Hospitality
Automotive Industry.
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4.2 Skills requirements for the identified sectors areas follows:
Retail sector -
Fig 59
9 Source: www.skillsmartretail.com
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4.3 Fig 5 shows the qualifications required to work in the retail
sector. Additionally careers Wales suggests that employers look
for the following skills: Communication skills
Good customer service
Ability to work in a team
Ability to learn
Initiative
Basic IT skills
Ability to speak welsh is an advantage
Patience & Enthusiasm
4.4 The hospitality sector covers numerous roles as can be seen in
Fig 6.
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Topo
fFo
Fig6
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4.5 As can be seen from the diagram in Fig 6 the sector contains
numerous jobs, which would be beyond the scope of this report to
detail qualifications for. The website UKSP has a goodqualification guide at http://www.uksp.co.uk/qualsearch.aspx
We know from the research conducted in the Rhyl & Rhyl South
west area the hospitality employers in the area are within:
Fast food
Restaurants & Cafes
Licensed premises
4.6 In the automotive industry skills priorities for the automotive
retail sector in Wales10 reports the following skills needs
Technical skills are in constant demand and are the most
recognised skill gap. This is largely due to the phenomenal
pace of new technology being launched. Smaller businesses
with no vehicle manufacturer franchise agreements are at a
particular disadvantage.
Customer service, sales and problem solving are also skill
priorities for the sector.
4.7 In the health & social care sector the sector labour market
intelligence suggests11 24% of establishments report skill gaps; of
these most cite Problem Solving Skills, Other Technical and
Practical Skills and Customer Handling Skills as areas of
weakness. The health sector is highly qualified with 62% of theworkforce in Wales holding qualifications equivalent to S/NVQ
level 4 and above. The advancement of technology implies an
enhanced demand for a range of ICT related skills in the sector.
Some examples include;
10 The Institute of motor industry- Skills priorities for the automotive retail sector - 200911Skills for Health: Skills and Labour Market Intelligence Report for Wales, 2010
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_ Administering patient records
_ Data analysis and quality
_ Increasing demands for ICT experts.
4.8 Skills that work for Wales reports [WAG 2008] reports that
one of the biggest barriers to full employment are skills. People
reentering the labour market must have the skills needed to get a
job in the modern economy. Employers increasingly require people
to be employment-ready they rightly expect to employ staff
who are literate, numerate, turn up on time, can work in a team
and communicate effectively.
4.9 WESB12 also concludes that employers also expect young
people to be employable: to enter the labour market with the
motivation, attitudes and social and other key skills needed to get
on in the workplace. Key skills being:
Application of number
Communication Problem solving
Team work
ICT
4.10 From our own experiences with employment of future job
candidates and informal discussions with other organizations
employing future jobs individuals it has been clear that work
ethics within the age range 18-25 are lacking including: Reliability
Ability to work on own initiative
Maintaining social skills
Communication & Interaction
12 Wales Employability & Skills Board Employability Skills - 2010
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5. Recommendations
5.1 It is outside of the scope of South West Rhyl Communities
First to be able to deliver accredited courses for each of the
identified sectors due to cost implications unless further funding
were to become available, but where possible it remains the
practice of Communities First to develop partnerships for
delivery of accredited qualifications as well as promoting courses
available from local training providers including Rhyl College, Rhyl
City Strategy & North Wales training
5.2 It is well known that the creative industries are a strong and
emerging sector in Wales and this may be an area that South
West Rhyl Communities First may wish to pursue in terms of pump
priming or taster courses in media, film, music, performing arts or
radio to name a few.
5.3 Within the scope of South West Rhyl Communities First
would be the opportunity of delivery of taster key skills courses
with a very strong emphasis on progression routes for
participants to gain the key skills that would be accepted as basic
by employers.
5.4 Our work with young people could include an emphasis around
work ethics to ensure that the young people in our community arestarting their entry into the workplace with basic work ethics
alongside the key skills they require for entry into the labour
market.
5.5 We must not forget that there is still a strong emphasis on
the need for basic skills also in Wales and it is recommended that
SWRCF embed these basic skills into all of its work.
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5.6 Further to the recent announcement by WAG to start to fund
businesses who have the potential to grow it would also be worth
SWRCF considering tasters sessions in setting up your ownbusiness and the potential of social enterprise.
5.7 It would also be prudent to train existing groups in income
generation in order to help them achieve sustainability and realise
opportunities for jobs.
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6. References
Denbighshire Enterprises by Age of Business Office fornational statistics [2009]
DWP benefit claimants [November 2009]
https://www.nomisweb.co.uk/reports/lmp/ward/1308631134/repo
rt.aspx?pc=ll18%202aehttps://www.nomisweb.co.uk/reports/lmp/ward/1308631134/subr
eports/casdwp_timeseries/report.aspx
Learning and Labour Market Intelligence for Wales:
Denbighshire. Analysis of the socio-economic profile, labour
market, skills supply and demand in Wales [2008]
Office for National Statistics Regional Economic & Labour
Market Profile North Wales [May 2010]
Retail skills; www.skillsmartretail.com
Rhyl Business Group [2008]
Skills that work for Wales: WAG [2008]
Skills for Health: Skills and Labour Market Intelligence Report
for Wales, [2010]
The Institute of motor industry- Skills priorities for the
automotive retail sector - [2009]
UKSP - Information on careers, qualifications and training in
hospitality, leisure, travel and tourism Qualification guide -http://www.uksp.co.uk/qualsearch.aspx
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Wales Employability & Skills Board Employability Skills [2010]
Working-age client group - key benefit claimants [November
2009]
https://www.nomisweb.co.uk/reports/lmp/la/2038432107/report.
aspx?pc=LL18%202AE#tabempunemp
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Mapo
fSout
hWestR
hyl
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