Download - Manchester United - Study case
THE CASE
Raphael Chicheportiche
Draw a graph describing the relationship
between clubs’ performance points and its
revenues. Use data from tables 6.2 and 6.5.
What is your conclusion?
Question 1:
Real M
adrid
Manch
este
r Utd
Barce
lona
Bayer
n Mun
ich
Chelsea
Arsen
al
Liver
pool
AC Mila
n
Roma
Inte
rnaz
iona
le0
200
400
600
800
1000
1200
1400
1600
PointsRevenues
THE RELATIONSHIP OF CLUBS’ PERFORMANCEPOINTS AND ITS REVENUES:
There is a relationship that exists between club’s performance and revenues . However this relationship is not always exact because
performance depends on other variables than revenues.
THE RELATIONSHIP OF CLUBS’ PERFORMANCEPOINTS AND ITS REVENUES:
Build a table showing the relationship between player quality and team performance
(table 6.7) What is your conclusion?
THE RELATIONSHIP BETWEEN PLAYER QUALITY AND TEAM PERFORMANCE:
TEAM PLAYER PLAYER RANK TEAM PERFORMANCE
Barcelona
Lionel Messi 2
200Xavi 5
Samuel Eto'o 7Andres Iniesta 9Deco 23
Manchester United Cristiano Ronaldo 1 192.2
Real MadridIker Casillas 8
183Ruud Van Nistelrooy 19
Bayern Munich Franck Ribery 18 179.5
Milan Kaka 4 169
LiverpoolFernando Torres 3
162.5Steven Gerrard 6
ArsenalCesc Fabregas 15
162Emmanuel Adebayor 17
Valencia David Villa 10 155.5
Chelsea
Frank Lampard 12
144.5Didier Drogba 13
Michael Ballack 14
John terry 21
Internazionale Zlatan Ibrahimovic 16 142
Juventus Gianluigi Buffon 22 115.5
• Generally, there is a relationship between players quality and team performance (Barcelona, MU,
Juventus)
• Some exceptions show the opposite (Liverpool, Milan)
THE RELATIONSHIP BETWEEN PLAYER QUALITY AND TEAM PERFORMANCE:
How strong is the relationship between net expenditure on players and team performance?
RELATIONSHIP BETWEEN NET EXPENDITURE ON PLAYERS AND TEAM PERFORMANCE:
ClubClubs Performance
pointsNet Expenditure on
player (£M)
Barcelona 200 249Manchester Utd 192.5 100Real Madrid 183 438Bayern Munich 179.5 122AC Milan 169 (-)66Liverpool 162.5 157Arsenal 162 22Valencia 155.5 98Chelsea 144.5 430Internazionale 142 140Porto 140 (-)173Lyon 139 18PSV 124.5 (-)10Roma 123 75Juventius 115.5 68
List the resources of all types which a football (soccer) club needs for survival in European premier league. Describe each resource in
ONE SENTENCE in the notes area
TANGIBLE RESOURCES:
Physical resources:• Stadiums
FOOTBALL CLUB’S RESOURCES:
Financial resources:
• Investors, lenders• Match days revenues• Broadcasting• Sponsorship, commercial revenues
Reputation & Culture
• Brand awareness• Fans
Human• The coach• The players
INTANGIBLE RESOURCES:
FOOTBALL CLUB’S RESOURCES:
List the capabilities needed (on the field and off it) by professional soccer clubs in the European
premier league. Describe each capability in ONE SENTENCE in the notes area
HUMAN RESSOURCES
COACHING, MANAGEMENT
ORGANIZATION
FOOTBALL CLUB’S CAPABILITIES
ADMINISTRATIVE/ ACQUISITION
COMMERCIAL/MARKETING
USES FANS RESSOURCES TO IMPROVE TEAM MOTIVATION AND PERFORMANCES
FOOTBALL CLUB’S CAPABILITIES
Grade the qualities of Manchester United’s resources and capabilities according to the
methodology of slide 25 in the Chapters 5&6 presentation. Explain your grades.
Rela
tive S
treng
th
Strategic Importance
Superfluous Strengths- Key Strengths
Zone of Irrelevance Key Weaknesses
1
1
5 10
5
10
R1
R2R3
R4
R5
C1
C2
C3 C4
C5C6
Appraising VW’s Resources and Capabilities:
R6
R8
Build a map of relative strength vs. strategic importance of Manchester United’s
resources and capabilities.
Resources
Importance
VW’s Relative Strength
Finance 6 4
Technology
7 5
Plant andequipment
8 8
Location 7 4
Distribution
8 5
CAPABILITIES Importance
VW’s Relative Strength
Product development
9 4
Purchasing 7 5
Engineering 7 9
Manufacturing 8 7
Financial management
6 3
R&D 6 4
Marketing & sales 9 4
Government relations
4 8
Ferguson’s Resources and Capabilities:
Grading of Manchester United’s Resources and capabilities
Which resources and capabilities, out of the ones cited above, are attributed to
Sir Alex Ferguson? Express youranswer in a table showing the
relative strength and the strategic importance of each resource and capability.
What is your conclusion in terms of the difficulty entailed in finding a replacement
for Fergusson ?
To Conclude:
According to the table:• Most attribution is directed at Ferguson• His capacity to make a real 'turnover' in
the team spirit• To identify new potential• Training the team strictly• Give motivation to his players • The concept of ‘us’ and not ‘me’ in the
team
After Ferguson took place as a coach in MU, the team saw 11 years of:• Winning• Great amount of revenues• MU became and internationally known
brand• A formed team admired by millions of fans