Download - Managing your online reputation
MANAGING YOUR REPUTATION ONLINE
Presented by Kathy Sipple
IMPORTANCE?When potential customers search for you, what will they find?
What is your (online) brand?
WHERE DO THEY SEARCH?SEO vs. Yellow Pages: Times are Changing
"Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.“ - Bill Gates (Seattle Times, 2007)
2.9 million searches per minute in December 2009Estimated 131 billion searches per year in 2009Global search grew 46% in 2009
(January 2010, per ReadWrite Web)
SEARCH ENGINE MARKET SHARE
has 85.75% market share(March 2010, per Net Applications)
85.75
5.38
3.52 3.110.63 0.42 0.2
GoogleYahooBaiduBingAskAOL Other
Your Business Name?
MYTH:SEO vs. Yellow Pages: Times are Changing
“I can avoid trouble by staying away from sites like Facebook and Twitter.”
AVOIDANCE = SOLUTIONSEO vs. Yellow Pages: Times are Changing
Just because you don’t join the conversation doesn’t mean it’s not happening.
Web 2.0 opens up communication like never before.
OPPORTUNITY: BE PROACTIVESEO vs. Yellow Pages: Times are Changing
Seek input from “fans.”
Set up alerts to monitor mentions of you, your company, employees, your industry, etc.
ACCENTUATE THE POSITIVESEO vs. Yellow Pages: Times are Changing
It’s not all about damage control!
Viral opportunities to maximize impact of good news.
company name
FORM A PLANFindableOptimize good newsRespond to negative mentionsMonitor information for accuracy
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