MANAGING
!"#$%&"-'%&%r("%$ CONTENT
Hello.
@ashley_buddSocial Media StrategistCornell UniversityAlumni Affairs & Development
Hello.
@ashleyhennAssistant DirectorRochester Institute of TechnologyUndergraduate Admissions
2003
2007
In 2003 social media =
In 2003 social media = BOYS
So. Many. Boys.
In 2004 Facebook = BOYS
In 2004 Facebook = BOYS
$1-TRILLIONin student debt - and the worst job market in years.
12th Rank of United States incollege degrees held by 25-to34-year olds. Down from No. 1.
236%Increase in the number ofnew students enrolledin for-profit colleges.
breaking the
RULES
asking for f)r'*v%&%!!instead ofp%r+*!!*)&
Freedom power
responsibility
2007200820092010
Blogs
Twitter and Facebook pages
First “class of” Facebook group
5 RIT Students project launch
Admissions offices are at their best
when they are findingBEST-FIT STUDENTSfor the university.
ashley’s army
@RIT_TannerCommunicationsWeb Design & DevPublic RelationsStudent Leadership
@RIT_ErinJournalism
Digital BusinessCreative Writing
Higher Education
AdvisorUndergraduate Admissions
CaptainContent
CaptainInnovation
LeadVideo Storyteller
LeadGraphics &
Photography
LeadBlog Storyteller
LeadVideo Editor
StorytellersBlog
StorytellersVideo
LeadSpecial Projects
& Events
Freedom power
responsibility
#hireme
,(&- .)#!
