Download - Managing Design Debt
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Chris JonesHot Studio – Principal@rubylabs
Managing Design Debt
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You are not alone
Does UX have to be at the mercy of the development process
• It wasn’t implemented to my vision
• Short cuts were taken and our goals were never met
• We didn’t have time to address all the issues we found in testing
• Lost sight of the value to users
• Shall we go on?
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What if the UX and development could be more aligned in the overall product process.
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Different POV
UX : Create a great experience through empathy
Agile : The highest priority is to satisfy the customer through early and continuous delivery of valuable software
Lean: Hypothesis and Continuous Customer Validation, Reduce waste, Empowered Product Team
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Patterns emerge…
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Waterfall
Research Concept Test Design Build
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Research Test Design
Build Release
Time
Debt
Concept
Waste
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Agile
Research Concept Test Design Build Design Build Design Build
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Iteration 1Iteration 0 Iteration 2 Iteration 3
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Agile 8
Iteration 1
Time
DebtIteration 0 Iteration 2
Cycle Length
Waste
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Process Lean
Measure
Learn
Build
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Lean 10
Time
Debt
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Validated Design 11
Waterfall Agile
Validated Design
Waste
Lean
Over Time
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But, how do I know it’s good?
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STORY TELLING
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What is the story you are telling the user?
• Introduce a new idea or behavior• How to do something• Build knowledge• Challenge• Escape• Connect• Improve, Heal
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Story
• Beginning, Middle, End• Characters?• Challenges, goals?• Cadence?• Journey, Transformation, Lessons
(Added Value)
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Proof reading
• Is the grammar correct?• Punctuation, spelling?• Is it clear and concise?• Is it consistent?• Jargon watch?
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• Looking through your readers eyes• Do they understand the story• What will they conclude• What will draw them in• How do they relate to the characters
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Thank you
Chris Jones@rubylabs