Making Sense of Social MediaTo Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
About Lorri
makingsenseofsocialmedia.org
Today’s Objectives
1. Get “Retailer” Specific with
Social Media
2. Brief Breakdown of the Different
Networks
3. The REAL Value of Knowing Your
Target Market
4. Analysis & Overview of Each
Company
Social Media for Retailers
“…many retailers have locked
themselves into the position that
social media is mainly a marketing
and sales tool. It is still widely seen
as a channel to be used for pushing
advertisements and linking back to
online stores.”
makingsenseofsocialmedia.org
Social Media 101
Facebook is still the biggest kid on the block
makingsenseofsocialmedia.org
Social Media 101
Keys to a good Facebook post:
makingsenseofsocialmedia.org
YouTube is the #2 search engine on the web
Social Media 101
makingsenseofsocialmedia.org
Twitter needs to be taken seriously…
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”
makingsenseofsocialmedia.org
Social Media 101
Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience
makingsenseofsocialmedia.org
Social Media 101
Pinterest … Bonus Points for Anything Bridal!
makingsenseofsocialmedia.org
Know Your Target Market
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Get your custom
URL
• Branding: resize
profile picture to fit
[square it] & cover
photo needs
branding
• Apps – for e.g.:
Pinterest, Instagram,
Contests, Newsletter
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Not obviously found
• Need them for
balance – reaching
your target market
• Work the hashtag
#animalhouse into
everything
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Get your custom
URL
• Have a new profile
picture for the
different seasons &
brand the profile
picture
• Website Link in
contact info
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks :
• Start using Twitter
again
• Upgrade branding
and make it
consistent across
networks & website
• Establish the
hashtag #petland in
everything you do
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Get your custom URL
• Dive into apps a little
more – maybe use
contests (“caption this”
is popular) or offers (I
see you posted an
event last night,
great job!)
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• You do have what’s
called a “local page“,
however, not used since
2013
• Hashtag #petswest has
7 pictures already on
Instagram; set up an
account and work off of
that
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Merge your two pages
• Change your PROFILE
that is called Scruffy Tail
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Tell your customer list of
your social networks
through a newsletter
• Incentivize them to
“like” and “follow”, for
example, a coupon /
discount on their next
purchase
• Start using Instagram
makingsenseofsocialmedia.org
Social Media Strategy
Remember…
• Know Your Customer so you Know where to
REACH OUT to them on Social Media
• Tell Stories
• Be Original
• Get Creative
• Don’t tackle EVERYTHING – pick one or two
platforms, get REALLY GREAT at those,
then build on that
• Now … for that SPECIAL OFFER!
makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorriratzlaff
ca.linkedin.com/in/lorriratzlaff
Other contact information:info@makingsenseofsocialmedia.orgmakingsenseofsocialmedia.org604.852.0695
How to Reach Me
Making Sense of Social MediaTo Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and rates:Please contact me.