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Making People Happy Through Smart Mobility:
Case Study of Roads and Transport Authority (RTA)Government of Dubai (UAE)
ABDULLA AL MADANIChief Executive Officer – Technology Sector, RTA
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AGENDA
• Smart Mobility – Main Themes• Dubai Smart City Strategy – Key driver for Smart Mobility• RTA Corporate Strategy – Happiness is central• Smart Mobility for Dubai – Spreading Happiness• Smart Travel Choices through RTA Smart Apps• Smart city projects of RTA – Few examples• Q/A
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Sustainable
ICT / ITS
Smart & Sustainable Mobility – Key Themes
Economy
Multimodal
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Dubai Smart City Strategy – Key driver for RTA Smart Mobility Strategy
Smart MobilityTransportation
Roads Infrastructure
Traffic Management
Sustainable PublicTransport ModesFO
CUS
ARE
AS
Non-motorizedModes
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RTA Innovation Lab
RTA Happiness Index
RTA Female Customer Council
Happiness Week
I Love RTA Event
International Day ofHappiness
People Happiness is central to RTA Corporate Strategy
RTA Customer Council Meeting
Smart Bus Shelter
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Business Drivers for RTA Smart City Strategy
RTA SmartCity Strategy
C
Framework for Customers Insights
Dubai Expo 2020 Strategic PlanDubai Smart City
Strategy Dubai 2021 Plan
Dubai Smart MobilityMaster Plan 2015RTA Strategic Plan
RTA Strategic Plan2016-2020
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To enrich customer experience through Innovative and Smart Mobilityinitiatives and services to achieve wider objectives of Dubai - the Smartest City.
From TransportationCentric to Smart Mobility
for Dubai –Happiest City
Yesterday Today
Mission
Smart Urban Mobility through People Happiness
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People Happiness – Direction from the Top
Vice President and Prime Minister ofUAE and the Ruler of Dubai EmirateVice President and Prime Minister ofUAE and the Ruler of Dubai Emirate
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TRANSPORTNETWORK
TRANSPORTUSER
CAR
BUS
METRO
TRAM
MARINE
ACCESSIBILITY
AFFORDABILITY
SAFETY ANDSECURITY
HEALTH ANDLIFESTYLE
INTEGRATION
INFORMATION
IMPROVEMENT
BIKE
WALKING
Smart Mobility for Dubai – Multi-modal and Integrated
TrulyMultimodalFully
Integrated
InformationRich
ImprovedCX / UX
Safe andSecure
SMART
MOBILITY
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RTA Smart Apps - Making RTA services accessible 24*7
RTA Dubai App RTA Drivers and Vehicles App RTA Corporate Services App
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Sample features / services in RTA Smart Apps
Happiness MeterRent a Bus / BoatmStorePersonalise NOL
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Enterprise Command and Control Center(EC3)
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Overview of EC3
OCC Support &Monitoring
EnterpriseTransportationManagementEvent Planning
&Management
CrisisManagement
CenterData Acquisition &Strategic Reporting
InformationManagement
IT SecurityOperation Center
(SOC)
Center ofExcellence
Go LiveSoft Launch
December 2016
Start –up – maturityDay 1 Operation
All EC3 functionalityavailable
May 2017
PartialMaturityYear 2-4
FullMaturityYear 5++
• The Enterprise Command and Control Center (EC3)Project will be a true multimodal multi-agency center.
• A key RTA initiative to improve the Dubai environmentto make it better for Living, Business and Tourism.
• Will make a major contribution in making Dubai theSmartest City in the world.
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RTA Smart Card (nol) –Unified Automated Fare Collection
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Overview of nol Smart Card
NolCards
Red Tickets
Silver Cards
Gold Cards
Blue Cards
Blue Gold Cards
nol is of two types• Anonymous• Personalized
E-wallet is available for• Corporates• Individuals
9-9-2009 201619,000 Products Sold2.4 Million Transactions Daily3.4 Billion Transactions since launch
Dubai Metro Goes Live
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Expansion of nol Smart Card
Micropayment in Stores
Public Parks inDubai
Etihad Museum
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RTA Smart Bus Shelters
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Overview of Smart Bus SheltersFirst Smart Bus Shelters inaugurated. 100 Bus Shelters tocover 15 districts of Dubai with host of facilities such as :
• Real Time Passenger Information (RTPI)• Free wi-fi• Smart kiosk• Mobile phone charging• Mini mart (available in 25 Bus Shelters only)
Implemented through PPP model (zero cost)
• 100 Shelters implemented
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THANK YOU
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Q / A