Download - Making Money In A Downturn Economy
Making Money in a Downturn Economy
Intelligence & Control from Affiliate Marketing
Questions
• Who has an Affiliate Program?
• Why is it Important?
• Can you do more with your Affiliate Program?
The Value of Affiliate Marketingin a Recession
• Performance Based Model
• Pay Only for Results
• Maximize Control
• Microcosm of Your Business
Growing in a Recession
• Results
• Transparency
• Measuring
• Staying Nimble
Operators & AffiliatesReluctant Bedfellows
Q: Who has more power?
A: The Operator
• Sets Commissions
• Chooses Promotions
• Owns the Program
Responsibilities
• Affiliates have their own business.
• They are in business with you.
• Respect them as business partners.
What Affiliates Need to Succeed
• Communication
• Support
• Promotions
• Creatives
• Tracking Reports
What Affiliates Evaluate• Conversions – What is a new customer costing
me?
• Commissions – What am I being paid for my efforts?
• Promotions (for customers and affiliates) - How am I and my customers being rewarded?
• Retention – What is the site doing to get my customer back? How long are they staying? How much will I make with this program in the long term?
What Affiliates Evaluate
• Payments – Am I consistently receiving my payments on time?
• Communication (Affiliate Management) – Are my inquiries responded to? Does the program take my needs into consideration? Am I provided with the information that I need to successfully promote?
What You Can Do to Make More Money
• Know where Affiliate Program fits into greater acquisition strategy.
• Consider Affiliates for Retention (not just acquisition).
• Know Your KPIs
Knowing Your KPIs
• Tracking: the acquisition channel.
• Measurement: the value of acquisitions.
• Evaluation: which strategies/tactics work.
• Communication: informing affiliates of changes and new promotions.
Tracking & Measurement
Gathering Intelligence
• Banner Reports
• Account Reports
• Earning Reports
• Custom Reports
Banner Report
Earnings Report
Evaluation
Period Comparison
• Fluctuations Across Time
• A/B Testing
• Ratio of Change
Period Comparison
Communication
• Message Centre
• Internal Message Bank by Affiliate Groups
• Bulk Email
• Email Forwarding
Message Centre
Bulk Email
Affiliate Marketing:Potential for Performance
• Potential: Affiliate Software is often under utilized to gather intelligence.
• Position: Understand where it fits in your greater acquisition strategy.
• Intelligence: Leverage your software tools gather intelligence you can apply to other acquisition channels.
