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MAKING LIFE’S JOURNEY BETTER
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2Date Month 2016
44KSHELL BRANDED SITES
500K SERVICE CHAMPIONS
CLOSE TO
80COUNTRIES
2
THE WORLD’S LEADING FUEL RETAILER
ANNUAL GLOBAL SALES200 BILLION
Litres of fuel
~6 BILLION
Convenience retail
250 MILLION
Cups of coffee
350 MILLION
Cold beverages
450 MILLION
Units of snacks
7 MILLION
Shell Fuel Cards
52 MILLION
Contactable LoyaltyCustomers
30MILLION+
Customers a Day
Shell International Petroleum Co Ltd
1350SHELL BRANDED SITES
15K SERVICE CHAMPIONS
12MUNICIPALITIES AND PROVINCES
700K+Customers a Day
GLOBALLY
CHINA
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4 REVOLUTIONS HAPPENING
A COMPUTER ON WHEELS WILL
CHANGE THE PLAYERS IN THE
MARKET
SHIFT FROM HUMAN DRIVEN TO
SELF DRIVEN
SHIFT FROM CAR OWNERSHIP TO
TRANSPORTATION AS A SERVICE
POWERED BY A MOSAIC OF FUELS
ELECTRIFICATION
MOBILITY DISRUPTION
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Jam CityDense cities with heavy traffic
Delhi
Car-burbiaSprawling suburban-style municipalities in US and EU.
Uber-tropolisRich, dense cities with great public transport and shared car services.
Mumbai Istanbul Houston Ruhr Area (DE) Sydney London Shanghai Singapore
WHICHEVER THE CITY IS, TRANSPORT AND ENERGY ARE THE FUNDAMENTAL NEEDS
FUNDAMENTAL NEEDS DIFFERENT SITUATIONS – DIFFERENT SOLUTIONS
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TECHNOLOGY IS BECOMING FASTER ANDCHEAPER OVER THE PAST TEN YEARS
DATA IS GROWING EXPONENTIALLY
2010 2015 2020
9X
40X
2010 2016
COST OF SENSORS
2010 2016
COST OF BANDWIDTH
2010 2016
COST OF PROCESSING POWER
2010 2016
COST PER MB OF CLOUD INFRASTRUCTURE
Copyright of Shell Global Solutions International B.V.
A TRANSFORMATION IN THE WORLD OF DATA
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OUR CUSTOMERIS CHANGING He spends 5hrs on
his smartphone/tablet per day
He uses his car for both work and domestic uses and drives about 16,109 miles per yearSource: Shell Loyalty Scheme Data
He is a Shell loyalty scheme member, and carries 4 other loyalty cards in his walletSource: Plastic Card Services UK
Buys fuel on average 6.2 timesper month and spends around US$60 per visit
DAVID IS 40 YEARS OLD
He has downloaded 26 apps but only uses 5 regularly
His most used app is from his favorite coffee shop… for quick and easy payment
He also shares their latest offers with his friends via Facebook
Shell International Petroleum Co Ltd
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TRANSFORMING CUSTOMER EXPERIENCE WITH DIGITAL TECHNOLOGIES AND “NEW RETAIL”
PERSONALISED
CONNECTED
ENGAGING
SIMPLE
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TapUp ServiceFill up & Go Drivers Club
Deli 2 Order
OPTIMISE, TRANSFORM, DISRUPT
In-car payment system
9Shell International Petroleum Co Ltd
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DIGITAL SERVICES AT THE TOUCH OF A BUTTONCOLLABORATION IS KEY
CONNECTED CAR
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CAR PLATE RECOGNITION
1 2 3 4
RECOGNIZING CAR PLATE
RECOGNIZING CUSTOMER
MOBILE PAYMENT
FILL UP & GO
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1 2 3 4
PICK UP CHECK OUT PAY GO
UNMANNED & CASHLESS CONVENIENCE STORE
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MEETING NEEDS OF BOTH CUSTOMERS AND THEIR CARS
13Shell Brands International AG
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PEOPLEMAKE THE DIFFERENCEREAL
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THANK YOU