Download - Making life easier
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Making life easier
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Finding things to BUY is HARD!
Found
•The web has grown up.•Big business and amalgamators dominate.•Massive amounts of irrelevant choices.
•Daunting – too many places to look.
o Time-consuming. o Frustrating – failed enquiries.
•Incomplete –
o No humans, too much automation.o Some sellers can’t afford to be found.o Some put off completely.
Missed
Total Market
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Advertise what YOU’RE BUYING.Be FOUND by all the market
1. Buyers advertise what they want to buy. 2. We Match to sellers stock/profile using algorithms, & inform matching sellers.3. Buyers choose from their responses – no obligation.
•Buyers get more real choice. Greater reach.•Very little effort, making the market work. •Process is controlled & secure.
Web site
Total Market
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Approach
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Free.
Source.
• Pay Per Click- for matches.• Partnerships for traffic – in talks now.• Social media & Apps.
Where we fit.
• They tell us what they want to buy.• Additional service - works differently• They may search too.
UK Car Buyer market
• Total buyers. 8m p.a. (2m new)• FY breakeven. 55,000 p.a.
Buyers
11
22
33
44
TRIAL RESULTS
Car buyers 18,000
Funnel conversion 6%
Buyer Recruitment cost £5
47% Female, 20% New Cars.
• Results robust over all 10 months.• Six times better than expected.• Reflects popularity of service.
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£30 subscription per month.
• Low churn.• Low cost barrier for more buyer choice.• Barrier to emulators.
Recruitment.
• Direct.• Telesales.
Where we fit.
• Current marketing – for inbound sales.• When no inbound calls – FindsYou for
outbound sales.
The seller market.
• Total dealers. 15,000• Breakeven.
4,000
Sellers - Dealers
11
22
33
44
TRIAL RESULTS
Dealers recruited 3,000 on a free basis.
Dealers paying 1,400
or agreeing to pay in 6 weeks at end of trial.
“Using FindsYou is a no brainer”
Allen Scott – Marketing Director Inchcape
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Phase 2: UK Cars – Key Metrics
Gross Revenue based on metrics for buyers needed for average dealer subscription.
FindsYou Profitability
•75% gross margin, and will improve.•6 times better than expected.
Car Dealers Costs
•Spend average £2,000 p.m on Classifieds.•Lead cost a fraction of lead gen services.
£5 Cost of Acquiring a Buyer.Proven, robust & will trend downwards.
£20 Gross Revenue
Proven demand, Will trend upwards.
£30
Monthly Subscription Cost.
£1 - £2 Cost per Lead.ROI is off the scale..
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Competition
We are a new and unique activity for buyers and sellers.
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Phase 2 UK Cars: ForecastUsing only proven metrics
£000 Year One Year Two Year Three
Total Revenues 710 2,058 2,978
Total Costs 911 1,398 1,622
EBITDA -201 660 1,355
•Dealers join slower than expected.
•Dealers join quicker than expected.•Private sellers.•Site performance increases.•Alliance deals and natural traffic.
Downside risk.
Upside Potential.
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Phase 2: Next Steps
Other areas in car sector:
EuropeAmericaAsiaMid EastRussia
Other areas in car sector:
EuropeAmericaAsiaMid EastRussia
New SectorsNew Sectors
New sectors say:
Accommodation.Domestic propertyCommercial propertyVenue Hire.
New sectors say:
Accommodation.Domestic propertyCommercial propertyVenue Hire.
Non UK CarsNon UK Cars
Licensing/Franchising Health
OthersJobs Tradesmen
Social CausesSocial
Causes
OtherOpportunities
OtherOpportunities
Related UK Sectors:
After salesClassicsCommercialsMotorbikesTrade Only.
Related UK Sectors:
After salesClassicsCommercialsMotorbikesTrade Only.
Hyper LocalUK Cars UK Cars
Students Others
PartnershipsPartnerships
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Flex – Private Sellers and Dealers
15,000 per month is 6% of private sellers p.a.12,200 dealers is 80% of total dealers.Ignores all other variables.
Year 3 EBITDA
Private sellers per month
Dealers
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Current Web Sites
UK Accommodation
UK cars
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Team
Guy Walker – CEOPrice Waterhouse, Yule Catto plc – Audit and Corp Finance.
CFO/COO Marketing & Media businesses. Turnarounds and building by acquisition and organic growth.
CFO/COO Initiative Media Inc. Re-engineer for profits - $125m p.a. positive swing.
Matt Seaman – COODixons Retail, BSkyB, ITV. Sales and management.
Director Virgin, Freeview; Management of business units.COO Top Up. Exec team that made £60m+ for backers.
Nick O’Connor –Sales/Promotion/DigitalTeleWest, ITV Digital, Head of Trade marketing. Gained 70% market share.
MD Kizoom. Managed for growth and exit.Director Caboodle – All marketing and development.
Jim Lee – Sales & Motors ManagementSales within and media sales to the motor trade.
Founder member Motors.co.uk – classified ad company.Publisher WhatCar.Media Sales Haymarket Motors Division.
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Funding - Use of Funds
Seeking £300k out of £500k EIS Pre-approved. Lead investor in place. £200k Committed.
Use of Funds Sales to Dealers 45%Sales to Buyers 30%Overhead and Tech 25%
Exit Trade sale in 3-5 years. To struggling media business with weak digital model. Many such businesses exist.
Valuation on Exit 10 X EBITDA should be easily achievable.
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1. Very popular & proven model for buyers and sellers.– Makes life easier – people use things like this.– How the web should work
2. First mover, ready to move. – Unique position in all markets.– Immune from giants – barriers against emulators.
3. High potential returns.– Scalable and Applies to many markets and geographies.– Network effect. Ideal for mobile applications.– Profitable model.
Where what you’re looking for