Make Your Presentation Stick (1)Memorable presentations depend on subtle & skillful

techniques

How can you increase the ‘shelf life’ of your presentations?

What cutting edge techniques can maximise audience engagement & retention?

Successful presentations are judged on their ability to impress the audience, long after the lights have been switched off!

21st Century Challenges Face to face skills are on a downward

spiral as the preferred method of communication relies on digital & social media methods

Listening skills are on the decline, due to a surge in dependency on technological devices

Attention spans are shrinking due to the fast-paced, time conscious, distraction driven, societal trends

3 Stages To Keep Your Audience (for ever)

RELATE (Connect)

RETAIN (Hold)

REMAIN (Preserve)

# 1 RELATE to the audience

What Get to know your audience

Personalise your talk

Build instant rapport

Tailor your talk

Aim for the heart not the head

How & Why Find out the audience demographics in advance Read & assess body language; watch for eye

movement & posture Observe their responses & adapt your talk (we build

connections with those we see as similar)

Say individual’s names within your talk, naturally & without deliberation (we are always flattered when someone says our names; it keeps individual’s attention)

Use mirroring techniques, subtly (repeat words, copy gestures & voice tone of others, it’s subconsciously flattering)

Give examples & use metaphors that are relevant to the audience’s experiences (they can connect it to their own life’s experience, which increases understanding)

Combine logical arguments with emotion (if you want to persuade others to believe in what you believe in)

# 2 RETAIN (increase the shelf life of your talk)

What Make the talk unique

Make the talk easy to digest

Colour your talk

Use repetition

How & Why Tell remarkable stories that captivate the

audience’s attention (we tend to remember things that are different, that stand out as extraordinary)

Use numbers, statistics etc. to create clarity & brevity (our brains are efficient numerical retainers)

Use visuals that represent ideas/concepts (our brains process visuals better & faster than text)

Use selected colours in your slide show & visuals (our brains are highly reactive to colour, which aids memory retention)

Repeat key concepts in a variety of ways, throughout your talk (to reinforce your message)

# 3 REMAIN (in the hearts & minds of the audience)

What Use the Power of 3

Give mini- recaps

End impactfully

Keep the best till last

How & WhyDivide your content into 3; divide your points into 3, use counting gestures of 3 (research shows our brains process information more efficiently in groups of 3)

Summarise sections throughout the presentation, don’t leave it to the end (reinforcing will ensure long term retrieval in the audiences’ brains)

Re-energise, use power poses, add variety to your body language, change position; change voice tone; use hyperbole etc. (prevent the audience from getting to ‘wind down mode’ & switching off)

Just when the audience think you’re coming to the end, add something amazing, significant, outstanding (we are usually most receptive when we are alterted to something different, unusual or strange)

Summary

Why:

Use:

How:

• 21st Century communication favours short, quick bursts of information

• Attention span is in decline• Brain efficiency is deteriorating as we rely

more on technology to record/remember calculate/consider analyse/think & decide

• To position your presentation in the hearts & minds of the audience

• To maximise audience retention span• To stand out as an award winning

communicator• 3 Stage Framework 1. RELATE 2. RETAIN 3. REMAIN

That’s It!