Download - Make my trip
![Page 1: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/1.jpg)
By-ASHISH BARAPATRE
![Page 2: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/2.jpg)
Introduction -• Make-My-Trip Inc. is an online travel company headquartered
in Gurgaon, Haryana.
• It is founded in the year 2000 by Deep Kalra.
• Company provides online travel services.
• It has been consistently recognized as one of India’s best
travel portals.
• The company also operates through 59 retail stores across 37
cities.
• Every eleventh domestic flights in India booked via MMT .
![Page 3: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/3.jpg)
![Page 4: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/4.jpg)
PRODUCT-
Source: PhoCusWright, 2010
•Domestic : Within India•International : From India •Inbound : Overseas to India
•Transactions : 1,766,905•77% of Net Revenues
Air Travel
•Hotels : Domestic and Int’l•Packages : –Domestic and Int’l–Conferences and Events
•Transactions : 109,672 •20% of Net Revenues
Hotel and Packages
•Rail•Bus•Car•Ancillary Services/Products
•Rail Transactions : 185,948•Bus Transactions : 57,529•3% of Net Revenues
Other Segments
![Page 5: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/5.jpg)
MARKET SHARE-
48%
24%
18%
10%
Indian OTA Market - $1 Billion
Others
![Page 6: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/6.jpg)
Holidays package
Budget friendly Thailand
4night/4daysRs-/25590
Dubai shopping festival
4days/4nightRs-/43990
European bonanza
summer-201412 days
Rs-/143990
Malaysia Singapore
delight6days
Rs-/57990
Wonder of Australia
9daysRs-/149000
![Page 7: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/7.jpg)
Holidays package
Winter specialA kerlan getaway
6days/5nightRs-/28999
Himachal huesHoneymoon
package8days/7night
Rs-/25999
Winter specialCharisisamatic Kashmir13days/12days Rs-/31999
Sikkim& Darjeeling
Delight7days/6night
Rs-/31999
Kailas Mansarovar
13days/12nightRs-/98599
![Page 8: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/8.jpg)
PLACE-
![Page 9: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/9.jpg)
IN OTHER COUNTRIES -BahrainCanadaKuwaitSingapore UAEUSA Very convenient to book ticket from MMT.Accessible to everyoneSimple strategy
![Page 10: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/10.jpg)
Promotion Strategy -
Promotion in all social sites like Facebook, Twitter, Youtube,
News papers, Magazine.
Sales promotions:
By giving festival discounts.
Round trip tickets discounts coupons.
Best deal of the month.
Special offers to different holiday destination.
![Page 11: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/11.jpg)
![Page 12: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/12.jpg)
PEOPLE- It consist- Company
Employee Customer
![Page 13: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/13.jpg)
PEOPLE
• TECHNO SAVY CUSTOMERS• NON TECHNO SAVY CUSTOMERS• BUSINESSMEN• FAMILY• GROUPS
![Page 14: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/14.jpg)
PROCESS
• The process of giving the service and deliver
customer satisfaction is crucial factor to keep
customers happy.
• Customers are not interested in how the business
runs but what matters them is that the system
works.
![Page 15: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/15.jpg)
PROCESS
TRAVEL AGENTS CUSTOMERS
CUSTOMERS
RAILWAYS AIRWAYS ROADWAYSHOSPITALITY
![Page 16: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/16.jpg)
![Page 17: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/17.jpg)
PHYSICAL EVIDENCE
![Page 18: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/18.jpg)
SERVICE SCAPE
INTERIOR:- • OFFICE DESIGN• CALL CENTERS
![Page 19: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/19.jpg)
EXTERIOR• LOGO• BUILDING OF HEAD OFFICE OF MAKE MY TRIP.
![Page 20: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/20.jpg)
OTHER TANGIBLES
• WEB SITE• REPORTS• GOODWILL• BROCHERS• BANK
![Page 21: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/21.jpg)
![Page 22: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/22.jpg)
![Page 23: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/23.jpg)
![Page 24: Make my trip](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bc38a54a795998378b45a2/html5/thumbnails/24.jpg)
THANK YOU