Download - Make Groups Not Calls

Boston SoftDesignwww.bostonsd.com

Offshore DBA and Development ServicesMyles Halsband (508-400-4100)

Make Groups Not Calls

Using LinkedIn Groups to Grow Sales



More Calls Made but Less Connections



Existing Clients & Prospects Easily Annoyed by Routine Sales Calls



Outbound Marketing (e.g. , sales calls) is…



Is Being Supplanted by Inbound Marketing (e.g., social networking)



Groups

Connect to clients and prospects by offering content which they may find valuable



92% of Professionals Use LinkedIn®

Source: SocialMedia.com (11/9/09)

http://socialmediatoday.com/SMC/143975



• LinkedIn® and especially LinkedIn® Groups have panache

• LinkedIn® invites more likely to stimulate a response than emails or phone calls.

Not all fish will be allowed into this club!



How?

• Join LinkedIn® if you haven’t done so

• Go to groups

http://linkedin.com/

http://linkedin.com/



Attracting Attention

Join and create groups when you have expertise and contribute content.



Find Relevant & Compelling Issues



Invite Clients & Prospects to Participate



LinkedIn Learning Resources

• LinkedIn Learning Center

• Getting Social with LinkedIn

• 5 Tips for Creating, Promoting and Managing a LinkedIn Group

• Guy Kawasaki’s 10 Ways to Use Linkedin



Myles HalsbandBoston SoftDesign

200 Wells Ave., Suite 201Newton, MA 02459

617-5527-4292 (office)508-400-4100 (cell)

[email protected]

Download - Make Groups Not Calls

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