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New York Mets 11 Philadelphia Phillies 1
Attendance: 42,516 Tuesday, July 3rd, 2012
Citi Field
New York Yankees 10 Boston Red Sox 3
Attendance: 49,571 Friday, July 27th, 2012
Yankee Stadium
New York Yankees 10 Boston Red Sox 8
Attendance: 38,066 Friday, July 6th, 2012
Fenway Park
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SNY YES NESN
Batter X
Blog X
Box Score X
Call to the Bullpen X X X
Donation X
Drive Around The Majors X
Freeze Cam X X X
Game Summary / Recap X X X
Home Run X
In-Game Sponsors X X X
Injury Report X
Inning X
Interview X
Key Matchup X
On-Air Mention X X X
On-Air Programming X X X
Pitching Matchup X
SNY YES NESN
Player of the Game X
Probable Pitchers X X X
Replay X
Scoreboard X X X
Scouting Report X X
Standings X
Start of Game X X X
Starting Defense X X X
Starting Lineup X X X
Starting Pitcher X X X
Statistics X
Strikeouts X
Strike Zone X
Text Poll X
Trivia X X X
Tweet of the Game X
Weather X
Bold – SNY & NESN/YES | Italic – SNY Exclusive | Red – SNY Opportunity
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YES did not sponsor Red Sox
lineup (Angels lineup taken from
Opening Day)
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NESN did not sponsor Visitors’ Defense (Yankees)
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(YES)
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(YES)
(NESN)
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Cadillac Xerox
Dunkin’ Donuts Toyota
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Coors Light Cold Hard Blast New York Lottery
Mazda Toyota
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Scoreboard spots were sold by inning: company would be given 4 scoreboard spots for 1 inning (top, middle, bottom, and end) 13 different car companies had in-game spots: Cadillac Chevrolet Ford Honda Hyundai Kia Lexus Lincoln Mazda Mercedes-Benz Nissan Toyota Volkswagen
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Hess (HRs) / CVS (Extra Innings and Saves) Steward Health Care
Acura Ace Ticket (Red Sox) / Lexus (Visitors)
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2 spots 2 spots (1 at start of each half-inning)
Before and After each replay At least 3 spots each for Visitors & Red Sox
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3 prominent sponsors with most spots:
Amica Insurance Sponsored the Pitch Zone (Strike Zone) for
every pitch replay (21 replay spots, 1 full-screen spot)
Eastern Bank Sponsors the 5th inning: 2 spots and 2
headlines at the start of the inning, each batter, full-screen spot before and after every replay
1 spot in 2nd inning, 1 spot in 7th inning
Southwest Airlines Sponsors every scoreboard (42 scoreboard
spots) 1 spot at start of game, 1 spot in 9th inning Sponsored the Starting Defense
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Company promotion /
item giveaway based on the results of the
game
Rangers – FSSW – Sonic Royals – FSKC – Sonic
Tigers – FSD – Arby’s
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“Keys” to the Game – typically sponsored by car
company
Phillies – WPHL – Nissan Phillies – WPHL - Nissan
Braves – FSSO - Ford
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Phillies – WPHL – Chevrolet White Sox – CSC – GMC
Yankees – YES – Chevrolet
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Theming replays by type (defensive play, home run, base running, etc.), connecting theme to a business
Red Sox – NESN – Home Depot Phillies – WPHL – W.B. Mason
White Sox – CSC – Ford Cardinals – FSMW – Nissan
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Red Sox – NESN – Amica Insurance Cardinals – FSMW – Chevrolet
Mariners – ROOT – Emerald Queen Casino Rangers – FSSW – SportsDay
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Royals – FSKC – TheParkingSpot Yankees – YES – Bigelow Tea
Giants – CSBA – Santa Cruz Beach Boardwalk
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Red Sox – NESN – Eastern Bank Yankees – YES - Lexus
White Sox – CSC – scorepad.com Cubs – WGN – Budweiser
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Marlins – FSFL – Pinch-A-Penny Pool-Patio-Spa Indians – STO – University Hospitals
Yankees – YES – Ford Mariners – ROOT – Coors Light
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Giants – CSBA – The Three Stooges Movie Brewers – FSWI – Kwik Trip
Rays – Sun – Coventry Healthcare Rays – Sun – Miller