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AAProject report onProject report onCustomer Awareness &Customer Awareness &
AdvertisementAdvertisement
effect of BOLEROeffect of BOLERO(M&M) at president(M&M) at president
automobileautomobile:u b m i tt e d B y :u b m i t t e d B y :u i d e d B y :u i d e d B y.a n k a j L D e s a i.a n k a j L D es ai .r o f B ha r g a v Tr i v e d ir o f B h a r g a v T r i ve d i. . . . .Y B B A. . . .Y B B A. : ( )o l l No 0 5 M a r k e t i ng. : ( )o l l N o 0 5 M a rk et i n g&M BA BA CO M M E RC E C OL LE G E &M BA BA CO M M E RC E C OL LE G EAN IB A I NS T IT UTE O F BU S IN E SS M A N AG E ME N TAN IB A I NS T IT UTE O F BU S IN E SS M A N AG E ME N T( , )AB A RG A M Ma r ch 20 10( , )AB A RG A M Ma r ch 20 10
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ec ve o eResearch StudyResearch Study
The study has been under taken to analyze thecustomer Awareness & advertisement effectivenesstowards all variant of Mahindra BOLERO in surat with aspecial reference to the M&M motors, the otherobjectives are:
To gather information about customer awareness &
advertisement effect toward Bolero in thegeographic region of Surat
To know that how many customer see the boleroadvertisement & what they think about boleroadvertisement either its effective or not
To know that if people purchase bolero than whichreason is affected them i.e. bolero is comfortable,
easy mode of transportation or basic need
To provide suggestions, in improving the customerawareness & advertisement effectiveness so thecompany can increase sales and profitability
To know that in advertising of bolero which median isprefer by responded either its television or newspaper
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Focal Point of ResearchFocal Point of ResearchStudyStudy
n t r od u c t i o n o f C o n su m e r A w a r e n e s s onsumer awareness is making the consumer aware of/ .is her rights .onsumer awareness it a marketing term It means that,onsumers note or are aware of products or services its( ,haracteristics and the other marketing P's place to buy, ) .rice and promotion ,sually commercials and ads increase consumer awareness" " (s well as word of mouth a comment from someone you know) .bout a product or service
The 8 Consumer Rights Right to Safety
Right to Information
Right to Choice
Right to be Heard
The Right to Redress
The right to consumer education
The Right to Basic Needs and
The right to a healthy and sustained environment.
Right to Basic Needs
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ADVERTISING EFFECTIVENESS
ADVERTISING
The word Advertising has its origin from a Latinword Adventure which means to turn to. The dictionary
meaning of the word is to announce publicity or to givepublic concerned to a specific thing which has beenannounced by the advertiser publicity in order to inform andinfluence them with the ideas which the advertisementcarries. In business world the terms in mainly used withreference to selling the product of the concern.
(1) Electronic Media
Radio
Television(2) Print Media
Newspaper
Magazines
(3) Outdoor and transit media
Outdoor Advertising
Transport Advertising
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Profile of the CompanyProfile of the Company
Name Mahindra & Mahindra
Type Automotive Division of Mahindra & Mahindra Ltd.
Founded 1945 (Mahindra & Mohammed)1948 (Mahindra & Mahindra )
Headquarters Kandivli (Mumbai)
Industry Automobile
Products Cars, trucks, two wheelers and tractors
Certified ISO9002
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Outcomes of Research studyOutcomes of Research study
Based on the data gathered by administratingschedules to customers the following observations aremade.
The first word about bolero comes out fromrespondents mostly family car
The 88% People known that bolero is Brand of Mahindra&mahindra
The 30% Respondents are wanted to purchase a car dueto comfort.
The Respondents are Choose mostly Scorpio
Most of Respondents are Choose bolero Cars due tocomfortable and easy mode of transportation
If we took the awareness level of people toward Bolero,it becomes good.
Out of 100 responded 93% responded are aware aboutbolero car which describe high awareness aboutbolero
Most of responded think that Mahindra bolero is peoplecar
C l i f hC l i f R h
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Conclusion of ResearchConclusion of Researchstudystudy
Now a days in surat city people are buy abolero car because of the purpose ofbusiness. Because most of respondedchoose a car because of transportation of
goods & passenger. The demand for mid-size car in automobile industry increasedcontinuously so company shouldconcentrate on that segment.
After the completing my research oncustomer awareness& advertisingeffectiveness, it concluded that customerawareness is the one major tool of themarketing customer awareness isnecessary for building strong brandawareness and credibility among itscustomers & customer aware about bolerobecause of the advertisement
It is good for bolero that majorities ofpeople are aware about its brand so
company should cover this benefit.Mahindra Bolero has a very good market
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SuggestionsSuggestions
The company should increase the marketshare by launching new passenger orgoods cars which will increase the
profitability. The company should create strong customer
awareness by advertisement
The company should introduced variouspromotion schemes for brand building
The company should advertise more forcustomer awareness.
The car should be extra ordinary rather thangeneral.
The car price should be economical.
customer awareness should be improvingincom etence with Tata force & To ota
D t A l i &D t A &
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Data Analysis &Data Ana ys s &InterpretationInterpretation
Do you aware about bolero?
wareness ofBolero
o ofrespondes 93No 7Total 100
Interpretation:The above chart mentions that most of customer aware about the bolerocar. In that 93% customer aware & 7% have not aware about of bolero
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What is the first word that comes to your mind when you hear aboutbolero
Type Of Car No ofrespondFamily Car 40
Passenger Car 39
Goods Car 21
Other 0
Interpretation:The above chart mentions that most of customerprefers that bolero is family car. In that out of 100respondent 40% respondent have said that bolero isfamily car.
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Did you like bolero advertisement?
Like advertisementNo ofrespondYes 82
No 4
Can't Say 14
Total 100
Interpretation:The above chart mentions that most of people like bolero advertisement. Here out of 100respondent 82% respondent have shown the advertisement
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market Share no. of responded
Yes 58
No 29
Can't say 13
Total 100
Do you think that Mahindra bolero is available in all market?
Interpretation:The above chart mentions that 58% of respondand think that Mahindra is available in all market.While 29% of responded think that Mahindra is not available in all market & 13% responded haveno idea about that
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Limitation of studyLimitation of study
The scope of study is limited to the respondents are selected from inand around Surat Gujarat
The project is carried out for the period of 6 week only.
Measurement of customer awareness & advertisement effectivenessis complex subjects, which uses non-objectives method, which is notreliable.
The sample unit was also 100 respondents.
However, Mahindra and Mahindra Automobile showrooms are
located in other places i.e. locally and even in the neighboringstates. Only opinion of respondents of surat city was consider forfinding out the opinions of respondents.
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Thank YouThank You