Download - Magnetic Content Studios - Capabilities
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Helping BrandsCreate Media
August 2013
Part of Empower MediaMarketing
© 2013 Magnetic Content Studios. All rights reserved. This document and the information contained herein is proprietary and confidential. It may not be duplicated, redistributed, reused or displayed to any other party without the expressed written consent of Magnetic Content Studios.
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Marketers Are Becoming Media
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Marketing’s New Frontier
Consumers are now in control of media consumption, and it has changed how marketers must manage message creation and distribution.
Technology offers marketers direct access to the audience, providing a more dynamic mix of data and context. Therefore, marketers must create a more dynamic mix of content.
Creating, publishing and distributing such a dynamic mix of content is forcing marketers to operate like the media – nimbly and in real-time.
Empower created Magnetic Content Studios to help marketers create the media that attracts and engages the audiences that are critical to their businesses.
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Landscape Assessment:Why Create Media
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Media Consumption Is Shifting
60%
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Media Is Interconnected
57%
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73%
Articles Over Ads
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Quality Content Is Now King
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The Audience Is a Network
27mmDaily
10%Of All PV’s
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The Distribution Network
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Content Discovery Engines
180mm monthly U.S. users of
the syndicated headlines
Reaches 81% of the U.S.
online population
Ranked fourth in syndication
reach behind ShareThis,
Yahoo! and Google – and
ahead of Facebook
A Passive Search Engine
Fueled by Editorial
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Zero Barriers To Publishing
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What We Do
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Empower’s Content Practice
Magnetic Content Studios is a branded practice within Empower MediaMarketing. Its staff has deep expertise in planning, building
and maintaining sustainable content marketing programs that generate the audience engagement critical to our clients’
businesses.
The Empower Group
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Helping Brands Create Media
Develop content strategies that define
the WHY, WHAT, WHERE and HOW of
content
Create compelling content audiences
seek and share
Connect the content
with the audience using paid and earned media
Prove and enhancecontent marketing
effectiveness
Magnetic’s team of experienced content marketing specialists helps marketers Plan, Publish, Distribute and Optimize content that drives business results.
We help brands…….
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Our Capabilities
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The Work
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Our Clients
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LasikPlus
KPIs: Credentialing Lead-generation Conversion
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Stonyfield
KPIs: Credentialing Trial
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Famous Footwear
KPIs: In-store sales
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US Bank Small Business
KPIs: Audience
development
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Bush’s Beans
Case Study IsIn Progress
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Network ofPartners & Tools
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Magnetic is positioned upstream of an ever-emerging and collaborative content landscape
A Studio Model
Brand
Audience
Content Creators
Content Analytics
Content Distributio
n
Content Management
Creating Media
Agencies
Media
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Helping BrandsCreate Media
August 2013
Part of Empower MediaMarketing
© 2013 Magnetic Content Studios. All rights reserved. This document and the information contained herein is proprietary and confidential. It may not be duplicated, redistributed, reused or displayed to any other party without the expressed written consent of Magnetic Content Studios.
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AppendixModern Content Strategy
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Content Strategy
The OldContentStrategy
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Content Marketing Is
Content marketing is the process of:
1. Sustaining the creation and distribution2. Of information or creative materials3. That are timely, relevant and valuable to an audience4. As determined exclusively by that audience5. In support of an organization’s overall strategic business
and/or marketing objectives.
The first four parts of this process are essentially no different fromhow publishers and the media operate.
Marketers are marketing content to attract and retain audiences to drive their businesses.
Marketers are simply replicating the media production process to drive
their own businesses, directly.
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Product
The NewContentStrategy
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Physiology of Story
A story, if broken down into the simplest form, is a connection of cause and effect.
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Physiology of Story
Story (Anecdote):
A focused account of an interesting or amusing event or
experience
Story (Narrative):
An account of events and experiences
Annotation:The process of critiquing or explaining
Metaphor:Words or phrasing
that help the audience better
relate to the storyteller
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Content Strategy
Brand Promise
MediaHabits
CategoryInvolvement
Audience Needs
Story