Download - Maggie Senses Bowled Students Over On Campus
A case study by Student Village 2016
MAGGIE SENSES BOWLED STUDENTS OVER ON CAMPUSA CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016
MAGGIE NOODLES WANTED STUDENT VILLAGE TO HELP
THEM REACH THE SA YOUTH MARKET AND DELIVER A
CLASH OF THE SENSES TO CAMPUSES INTRODUCING NEW MAGGIE WOK STYLE
NOODLES
THE APPROACH
A case study by Student Village 2016
CAMPAIGN OBJECTIVES
ACHIEVE OVERALL BRAND AWARENESS FOR MAGGIE NOODLES ON CAMPUS
DISTRIBUTE SAMPLES ON CAMPUSES NATION WIDE
CREATE A MAGGIE WOK STYLE NOODLE TASTING EXPERIENCE FOR STUDENTS ALL
OVER SOUTH AFRICA
MAKE MAGGIE SENSES STUDENTS’ GO TO MEAL
A case study by Student Village 2016
STUDENT VILLAGE SENT TOP PROMOTERS TO 18 CAMPUSES TO DELIVER MAGGIE NOODLE SAMPLES TO STUDENTS
CONCEPT AND APPLICATION
CAMPUSES WERE FILLED WITH
STUDENTS WHO ALL RECEIVED
SAMPLES LEAVING CAMPUSES
ABUZZ ABOUT MAGGIE NOODLES’
NEW WOK STYLE SENSES RANGE
THE STUDENTS WERE EXCITED ABOUT THE MAGGI SENSES SAMPLES, SO MUCH THAT THEY WANTED MORE SAMPLES!
A case study by Student Village 2016
• UJ
• NMMU
• UWC
• UCT
• CPUT
• STELLENBOSCH
• TUKS
• WITS
• UKZN
STUDENT VILLAGE TARGETED THE BELOW CAMPUSES ACROSS SA:
A case study by Student Village 2016
AS A VALUE ADD STUDENT VILLAGE ALSO DISTRIBUTED SOME SAMPLES TO FEEDING SCHEMES AT SOME OF THE
UNIVERSITIES LIKE WITS AT NO
ADDITIONAL COST
RESULTS STUDENT VILLAGE COMPLETED A SUCCESSFUL CAMPAIGN WITH FAR REACHING RESULTS…
PROMOTERS DELIVERED OVER 116,400 SAMPLES TO 18
CAMPUSES WITHIN JUST OVER A WEEK. THIS TARGET SAW PROMOTERS DISTRIBUTING
6,466 SAMPLES PER CAMPUS NATION WIDE WHICH IS CLOSE TO 1,300 SAMPLES PER DAY.
MAGGIE 2 MINUTE NOODLES BOWLED OVER THE YOUTH
AND EVEN THE PROMOTERS
ENJOYED WORKING ON THE
CAMPAIGN
A case study by Student Village 2016
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