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How do we define it?
When did it begin/old or new?
The Positives...
The Negatives...
Bringing it together...
The future...
What do you think?
?’s
MONEY
GRABBING
GLOBALIZER
GLOBALIZATION
PROTESTER
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Dumbed down
http://www.dailymotion.com/video/x9hrap_instant-culture-y-
globalisation_fun
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Defined
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What do you see?
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Dr. George Lambie’s perspective
Interviewed: Wednesday 28/10/09
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Korten Friedman
Vs
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Pros and Cons
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Pros and Cons debated
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“Global income is more than $31 trillion a year, but 1.2 billion people of the world's population earn less than
$1 a day.”
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“80% of the global population earns only 20% of global income, and within many countries there is a large gap
between rich and poor.”
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Welcome to Bangalore.... ‘silicone valley’
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Who’s in control?
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38,000 people in 44 nations = The Pew Global Attitudes Project
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2009 global brand leagueTop 10 Brand Origin Sector Brand value ($m)
Do you see a trend?
Top 100 in order of appearance
United States 51
Finland 1
Japan 7
Germany 11
France 8
Republic of Korea 2
Sweden 2
Switzerland 5
UK 4
Canada 2
Italy 4
Netherlands 2
Spain 1
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Big Eastern global players
Japan Republic of Korea
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Our global brand experience
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I’ve been to the year 3000......
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How do you see the future?
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Information accreditation• Agerbeck, B. (2005) The World is Flat by Tom Friedman [WWW] loosetooth.com. Available from:
http://www.loosetooth.com/Viscom/gf/worldisflat.htm [Accessed 28/10/09]
• Bob Iger CEO (2009) The Walt Disney Company summit. In: Hammersmith Apollo. Personal. Keynote presentation. 15th July, 2:00 hrs.
• Daft, R. (2008) New Era of Management, 9th ed. Canada: South-Western.
• Dr. George Lambie (2009) The balance of globalisation. In: George’s office. Interview. 28th
October, 2:30 hrs.
• Emerald Group (2007) From beast to beauty: The culture makeover at Walt Disney, Strategic direction. Emerald Group Publishing Limited.
• ESA (2009) 50 years of Earth Observation [WWW] European Space Agency. Available from: http://www.esa.int/esaMI/Space_Year_2007/SEMP4FEVL2F_0.html [Accessed 17/10/09]
• Friedman, T. (2005) The World Is Flat: A Brief History of the Twenty-First Century. US: Farrar, Straus and Giroux.
• GMN (2009) Chindia rising [WWW] Global Marketing Network. Available from: http://www.gmnhome.com/pagebuilder.asp?id=415 [Accessed 17/10/09]
• Korten, D. (1998) When corporations rule the world. US: Emerald.
• Nike (2009) Corporate Responsibilities [WWW] Nike. Available from: http://www.nikebiz.com/responsibility/ [Accessed 1/11/09]
• No Sweat (2003) Nike Briefing 2003 [WWW] Clean Clothes Campaign. Available from: http://www.nosweat.org.uk/story/2007/01/14/nike-briefing-2003 [Accessed 2/11/09]
• Outlook India (2003) The Pew Global Attitudes Project [WWW] Outlook.com. Available from: http://www.outlookindia.com/article.aspx?220538 [Accessed: 01/05/09]