Download - Macro-Economic Impact of Bollywood in India
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MACRO ECONOMIC IMPACT OF BOLLYWOOD IN INDIA
Presented by: Rupinder Singh Neha Gupta Suraj Kumar Pulkit Gaba Rahul Bhalla (FE 2)
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Macro-economic Impact of
Bollywood in India
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WHAT MAKES BOLLYWOOD SO SPECIAL? World's largest producer of films. In
2009, India produced a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films.
Largest audience from all over the world
Sharukh, Amir, Shilpa, Aishwarya, Amitabh among most favoured actors abroad
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SALIENT FEATURES OF BOLLYWOOD
Largest in the world in terms of ticket sales and number of movies produced annually
Popularity increasing after globalisation Part of revenue comes from Grade-B
movies and down
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ECONOMICS OF BOLLYWOOD Movie tickets in India are the cheapest
in the world More than 14 million Indians go to the
movies on a daily basis and pay more than average Indian’s daily wages(US 1$ - 3$)
The industry has clocked revenues of around Rs 89 billion in size in 2009
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ECONOMICS OF BOLLYWOOD CONTD. Over the next five years, the Indian film
industry is projected to grow at 9% and reach the size of Rs 137 billion by 2014 according to the FICCI-KPMG 2010 report
Nearly 70% of TV revenues are based on films and film-based programmes
Stars help make brand grow by promotion campaigns
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ECONOMICS CONTD. The industry provided employment to
more than 18 lakh people during 2008-09
Combined revenues of Indian film and television industry was Rs 28,305 crore for the year 2008-09(net direct taxes comprised of Rs 800 crore), which approximately constituted 0.532 per cent of the GDP of the country
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BEHIND THE SCENES Regional cinema has experienced a huge
growth recently. Box office collections from regional films are estimated to be Rs 1,508 crore
US-international film industry is contributing Rs 304 crore to the Indian film industry and accounts for 14,000 jobs
Tourism sector benefits largely from bollywood(Goa-Dil Chahta Hai, Kashmir-Mission Kashmir)
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BEHIND THE SCENES Investment in playback singers rather
than actors taking music lessons; presence of item numbers in commercial movies
Promotion through films, eg. Nescafe, Coke, etc
100% free FDI in media sector Film stars are used as protagonists for
growing industries of animation and gaming
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CONCLUSION
Corporatization takes bollywood to a higher level
Video piracy, which accounts for a loss of about $960 million at present day, should hopefully be reduced
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THANK YOU…