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Mobile Squared Europe
29 September 2010
Hein Wils
@heinhier
AR(t) is Everywhere:Augmented Reality is here to stay
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Stedelijk Museum
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Stedelijk Museum
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Artours project
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Innovatie Cultuuruitingen Agentschap NL
Targets:
- Create open platform for museumtours and artists
- Co-operate with peers and commercial partners
- Create business models
- Embed AR and innovation in organisation
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Technique
Augmented reality:- combines real and virtual- is interactive in real time- is registered in 3D
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Augmented Reality
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Future
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Museum as co-innovator
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Netherlands
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International
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New user experience
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Art decontextualised
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Paid by user :- Rental (in museum)
- Retail (App shop)
- Freemium (App sales)
- Donations (sms/micropayments)
- Abonnement
Free for user:- Subsidised or investment
- Sponsoring
- Adverts
- Data sales
Business model
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AR inside the Stedelijk Museum
Pimp your City!
Museum Hacking
(with Rijksmuseum & van Gogh Museum)
Dutch Museum Congres
Museums & the Web
ISEA 2011 Istanbul
Roadmap ARtours