M-SCHOOL CONTENT CREATIONby Nenah Bondi, Nathan Poore, Jessica Ruetz, and Rob Watchmakeron April 29, 2015
mu·ta·tion(myo͞o-tā′shən) n.
The process by which such a change occurs
WE ARE THE MUTANTS OF MARKETING
Agile Intimidating AgileHuman
BRAND ENGAGEMENT FILTERS:
We believe we are the future of marketing.
Objectives
Make students want to join us and make industry leaders want to work
with us
Video Website AgileSocial
OUR AGENCY CREATED:
INSPIRATION: STEP 1
PREPARATION: STEP 2
EXECUTION: STEP 3
Part 3: Social Media
BRAND ENGAGEMENT: SOCIAL MEDIAHumanIntimidatingAgile
Comment on Trending Topics
Showcase Inspiring Quotes
Highlight Industry Partners
Live Tweet and Answer Questions
Behind-The-ScenesEach Team creates 2 per semester
TutorialsEach student creates 1 per semester
Showcase an Alumni of the MonthAlumni Spotlight
Introduce the Student of the Week
Capture funmoments in class
Showcase interesting photographs
Capture ClassTrips
Everyone Loves FreeStuff
Show Pictures from Internshipsand Jobs
Thank followers and get ready for the next students
#MSchool#MSchoolLife#MSchoolers#Team…#MSchoolHeroes#MSchoolMutants#MSchoolChat
Hashtag Recap
KPIsSocialWebsiteVideo
5,000 views within the next 6 months
Increase in applications via the
website by 50%
Increase in partnerships via website by 25%
1,000 followers/ subscribers within the next 6 months
50 likes per Instagram photo
Engagement with hashtags on Twitter
We are the Mutants of Marketing…Who wants to join us?